Udemy for Business (UFB) is Udemy’s B2B (business to business) learning solution. The UFB program empowers organizations to address their biggest workforce challenges, by engaging employees in skills training and development using Udemy courses. Today, some of the program’s customers include PayPal, Lyft, Barclays and Volkswagen, among others, and more are being added daily.
UFB offers a subscription package of 2,000 Udemy courses; chosen for their quality and relevance to a business audience. Instructors included in UFB benefit from unique brand visibility in front of a new business audience, and also gain an additional revenue stream.
For more information on UFB, and how you can enroll in the program, please read below.
How can instructors get involved with UFB?
There are two key ways instructors can get involved in the program:
Opt In: Make sure you’re opted into the Udemy for Business Content Subscription marketing program, so that your courses are eligible for inclusion. You can enroll in the program on your promotional agreements page.
Referral Program: We also offer a referral program for instructors to refer potential UFB customers. If you know someone at a company who could benefit from UFB, introduce us to someone (director level or higher) and you’ll receive 25% of their first year subscription fee—up to $20,000!
How does UFB decide which courses are selected for the program?
UFB uses a number of criteria to determine which courses are add to the collection. First, instructors must be opted into the UFB program in order for their courses to be considered. Next, UFB sees a lot of value in using the power of the marketplace to assist with course selection. Accordingly, one of the primary ways the UFB team chooses courses is based on student feedback, which is measured through recent course ratings. They then select the highest rated courses for the collection (preferably rated 4.5 and above).
For more information on student reviews, and how to manage student feedback, please click here.
The UFB team also considers factors such as the course content’s demand with UFB customers and their overall content strategy.
How does the revenue share work for the UFB program?
UFB is based on a subscription model. Accordingly, there is no associated list price for courses on the UFB platform, and the revenue share works differently than on Udemy.com. For any given month, there is a recurring pool of revenue from our paying business clients. Udemy takes 50% of the recurring revenue, and then our UFB instructors receive the rest.
The payout to instructors works primarily off of a consumption algorithm. For example, if there were 100 minutes consumed throughout all the subscription courses in one month, and your courses received 10 of those minutes, you would receive 10% of the recurring revenue for that month.
How is UFB Revenue Reported on Instructor Revenue Reports?
Instructor revenue from the UFB program is added to the revenue report differently than other purchases. UFB revenue is added in the first week of the following month under “Other” on your revenue report, labeled as “Udemy for Business”. For example, your UFB revenue for the month of January would appear in your January revenue report during the first week of February.
If you have any additional questions regarding the UFB program, please contact ufbcontent@udemy.com.