Promotions Policy

This Promotions Policy was last updated on 22nd December 2023.

This Promotions Policy (“Policy”) includes information about methods that Udemy instructors can use to promote their content, including instructor coupons, course referral links, and Udemy’s optional marketing programs. This Policy is incorporated by reference into our Terms of Use and Instructor Terms. Any capitalized terms that aren’t defined in this Policy are defined as specified in the Terms of Use or Instructor Terms.

You can find translated versions of this Policy by following our Help Center language instructions. The following translations are also available for languages not supported by the Help Center:

Any version of this Policy in a language other than English is provided for convenience and you understand and agree that the English language will control if there is any conflict.

1. How the Promotional Programs Work

Udemy offers premium instructors the opportunity to participate in Promotional Programs, which you can opt into through the Promotional Agreements page of your instructor settings or by a written agreement (including by email) between you and Udemy for certain programs, as detailed below. The specific programs offered may change from time to time. 

Not all deals or programs will be available in all geographic territories or for all Udemy content. Udemy has sole discretion to determine which content to offer as part of the Promotional Programs and to set or update sale prices. Udemy may remove any of your content from the Promotional Programs at any time and in its sole discretion, with or without notice to you.

The discount amounts referenced below are approximate, as the actual discount may be slightly higher due to rounding and currency conversion. Udemy does not guarantee any minimum level of success in connection with the Promotional Programs.

2. Udemy Deals Program

The Udemy Deals Program helps increase your revenue potential by enabling Udemy to offer your content at a compelling discount as part of targeted promotions, as well as to optimize your list price. The Deals Program allows Udemy to offer your content to students at a discounted price or list price no lower than $9.99 USD (or local equivalent), except in sales to Udemy’s resellers or distributors, where the price may be lower. For clarity, Udemy determines local equivalents of $9.99 USD using economic factors such as purchasing power, rather than employing a direct currency conversion. A table of minimum sales prices after discount in each of Udemy’s major markets can be found in our Help Center article on pricing tiers. We reserve the right to update this table and change base price tier options from time to time.

Where a sale to a Udemy reseller or distributor results in a sale price for your content that is lower than permitted by this Policy, Udemy will calculate your revenue share based on a Gross Amount permitted by this Policy.

Deals Program deals may be promoted through the Services, user communications, or third-party platforms, and the duration of the deals may vary.

You can opt out of the Deals Program at any time. However, your content will remain subject to any applicable sales, campaigns, or promotions that are already active at the time you opt out, until those sales, campaigns, or promotions are completed.

3. Udemy Business Program

Premium instructors may also participate in our subscription program (“Udemy Business Program”), subject to the additional terms in this section. The Udemy Business Program consists of Udemy’s subscription-based content collections available to individual consumers and business customers, including private, public, non-profit, and government organizations (“Subscription Customers”), featuring a select group of Udemy’s top content for professional and personal development skills. 

By opting into the Udemy Business Program, you agree to make all of your content eligible for inclusion in Udemy’s subscription-based content collections. We may elect whether to select your content for inclusion in any collection, including any add-on, variation, or subset of that collection, and may change the selection from time to time at our sole discretion.

Because the collections are subscription-based, we may select sale prices and offer free trials at our discretion. While your content is included in a collection, you may not unpublish that content or make it private. 

If you’ve agreed to provide any Assessment Questions (as defined below), you are also subject to the additional terms in Section 4 (Assessments).

Instructors who have previously opted into the “Udemy Subscription Program” are subject to the terms of this section.  

3.1 Revenue Share

By participating in the Udemy Business Program, you agree that for each collection, your revenue share will be calculated as follows:

  1. Each month, Udemy will calculate the total monthly subscription fees paid to Udemy on behalf of all current Subscription Customers of such collection minus any applicable Transaction Taxes, foreign exchange fees, and third-party fees, such as reseller, promotion, distribution, or payment processing fees.
  2. Twenty percent (20%) of this amount will be allocated to instructors participating in such collection (“Instructor Revenue Pool”) as further described below. In 2025, the revenue share will be 17.5%, and in 2026, the revenue share will be 15%.
  3. Each month, Udemy will calculate the total minutes of content (including course videos, quizzes, practice tests, and coding exercises) in such collection consumed by all current Subscription Customers through their subscription to such collection ("Total Minutes Consumed"). For clarity, the Total Minutes Consumed does not include any consumption by access through a free trial.
  4. Each month, Udemy will also calculate how many of the Total Minutes Consumed are attributable to each of your items of content that was included in such collection that month ("Your Content Minutes").
  5. To calculate your revenue share each month, Udemy will divide the Instructor Revenue Pool by the Total Minutes Consumed, then multiply that per-minute amount by Your Content Minutes.

As Udemy makes additional types of content (such as assessments and labs) available through the collections, we may update subsection (3) above to specify additional types of content that will be included in the calculations to determine the Total Minutes Consumed and Your Content Minutes.

3.2 Exclusivity

Except as otherwise provided for Assessment Questions below, once your content is included in a collection, you agree that you will not begin to offer any on-demand content, such as pre-recorded courses, that directly compete with or injure the sales of that content on any site or platform other than your own. For clarity, this doesn’t include literary works or in-person instructional trainings. If you choose to terminate your participation in the Udemy Business Program, you agree that this exclusivity provision will remain in place until we remove your content from all collections.

3.3 Termination

You can choose to terminate your participation in the Udemy Business Program at any time by emailing instructorsupport@udemy.com. Udemy will remove your content from the collections within 12 months of termination and will continue to pay you revenue share based on the then-current rates until your content is removed from the relevant collection. 

Once your content is removed for any reason from a collection, Subscription Customers will no longer be able to enroll in your content and you will no longer earn revenue share from that collection. However, any individual end user who previously enrolled in your content will continue to be able to access that content for as long as they remain subscribed to the relevant collection.

4. Assessments

Udemy’s assessments (“Assessments”) consist of question and answer pairs with explanations (each, an “Assessment Question”) to measure proficiency and learning across certain topics, skills, domains, or occupations. Assessments are made available by Udemy as a standalone content type, separate from courses. For clarity, practice tests, quizzes, coding exercises, and labs are not considered Assessments or Assessment Questions. 

By providing an Assessment Question, as mutually agreed between us in writing (including by email), you agree to the terms in this section.

We may elect whether to select your Assessment Question for inclusion on Udemy.com or in the Udemy Business Program, and may change that selection from time to time and at our sole discretion. If your Assessment Question is included in the Udemy Business Program, then you will be subject to the terms relevant to that program above. 

You agree that your Assessment Questions will comply with all criteria as may be agreed in writing (including by email) by you and Udemy, such as the topic, format, domain, difficulty level, and quantity.

By providing your Assessment Question, you grant Udemy an exclusive license to use, copy, reproduce, distribute, display, publish, and prepare derivative works of your Assessment Question. You agree that you will not make your Assessment Question available to others (including through your own site or platform) or license or permit any third party to do so.

You may choose to terminate your license of an Assessment Question at any time by emailing instructorsupport@udemy.com. Udemy will remove your Assessment Question from the Services within 12 months of termination and will continue to pay you any relevant revenue share based on the then-current rates until your Assessment Question is removed from the relevant portion of the Services.  

5. Modifications

We may update this Policy from time to time to clarify our practices or to reflect new or different practices. If we make any material change, we will notify you using prominent means such as by email notice sent to the email address specified in your account or by posting a notice through our Services. Modifications will become effective on the day they are posted unless stated otherwise.

6. How to Contact Us

If you have any questions about this Policy, please contact our support team.

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