One of the biggest benefits of putting your course up on Udemy is exposing your personal brand to Udemy's millions of students. For tips on how to market your courses off of Udemy, check out our Course Marketing page. While you're busy promoting your course off of Udemy, we're busy promoting your course on Udemy. Here's how.
Ad-hoc Email Campaigns
If you're a student on Udemy, you've probably seen these emails before. "Heat up your Skills for Summer", "Do Something Today your Future Self will Thank you For" -- these sorts of emails are what we call "Ad Hoc Campaigns". Wondering who sees these emails and what they include?
Every email campaign is highly personalized. This means that just because you receive it doesn't mean that your friend who's also a student on Udemy will. We segment our students based on very specific behaviors and past purchases.
Email campaigns generally contain discounts. We also customize our coupons and discounts depending on the student’s behavior.
The most visible courses featured in the discount email are courses that the student receiving the email has 1) Viewed but not purchased; 2) Wishlisted but not purchased; 3) Previewed but not purchased. We also feature courses that have a proven track record of selling as well as delighting students.
The Udemy marketing team identifies certain student actions on the site that indicate a student's interest in purchasing a course. Once our system identifies those actions, we'll send out a hyper targeted (just to that student!) email campaign. Here's how.
Every action based email is hyper targeted. That means our system sends out one email to one student, based only on their actions on the site.
Typical actions that could trigger a targeted email are: searching a specific term; previewing a course; watching a course's promo video; wishlisting a course.
Action based emails generally contain discounts based off of a student's behaviors on the site
Udemy's marketing team is also invested in marketing your course off of Udemy, primarily through retargeted Facebook ads. We want to keep your course on your potential student's mind, even when they're not on Udemy. Here's how.
If a student has 1) Viewed your course but not purchased it; 2) Wishlisted your course but not purchased it; 3) Previewed your course but not purchased it they'll see an ad for your course appear in their Facebook newsfeed.
If a student has 1) Viewed your course but not purchased it; 2) Wishlisted your course but not purchased it; 3) Previewed your course but not purchased it they'll see an ad for your course appear on sites around the web.
Retargeting ads generally contain a discount.
Because these ad campaigns are so highly targeted, the chance of seeing your own course in a promotional email to your personal account is small. But rest assured your course is being promoted to interested students both on and off of Udemy.