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Course Title: Quality Standards

Title Requirements and Quality Standards

Here are Some Techniques we do Recommend:

  • Focus the title/subtitle on what students will learn and how they can apply the skill, instead of making salesy, big promises that can come across as scammy to students.
  • Make the title specific.
    • What level of student is this for?
    • What level of skill is the course?
    • What type of course within a given field is it?
    • What will the student be able to do or understand after taking this course?
  • Use titles with 60 characters or less.
  • If the course is about creating a course on Udemy or marketing on Udemy:
    • The course title needs to end with “- Unofficial” in the title.
    • The first line in the course description has to be “This course is not sponsored by or affiliated with Udemy, Inc.” (This is required for courses about Udemy!)

We Don't Allow the Following in Your Title/Subtitle:

  • Don’t use direct references to monetary promises, specific amounts or promises how much money or income etc. as being the purpose of your course. Students are here to learn skills that they can apply, so do focus the positioning of your course on the skill that students will learn. To pass the Quality Review Process, your title, subtitle, and course description cannot include monetary promises related to making money, financial success, income etc.
  • Don’t over capitalize or use unnecessary punctuation or special characters (invalid characters, hyphens in the wrong places, multiple exclamation points etc.).
  • Don’t use the word “Udemy” in the title or subtitle, unless the course is about creating a course/marketing on Udemy.
  • Remember, we do check for this as part of our Quality Review Process.

Check out some examples and best practices below:

 X  NOT ALLOWED ACCEPTABLE √ GREAT

 X Learn Microsoft Excel Today!!!

Includes excessive capitalization and unnecessary punctuation

Learn Microsoft Excel

Allowed, but could be greatly improved by adding more detail around what will be covered, as well as the intended audience

√ Microsoft Excel 2010: Advanced Tactics for Accountants

Includes specific topic, level and intended audience

XLearn how to Make $7000+ on Etsy

Title contains a direct reference to money and does not describe the course topic

Learn How to Sell on Etsy

Allowed, but could be more descriptive with the audience or learning objectives 

√  A Beginner's Guide to Managing an Etsy Shop

Names the intended audience and specific skill that is learned from the course 

XSave $5000 Buying a Car

Title contains a direct reference to money

How to Buy a Used Car 

Could be improved by adding more detail to make it relevant to students

√Buying a Used Car: Negotiation Tactics

Focuses on the skills that the student will learn

XPersonal Finances - get out of debt in 12 months or less!

Title contains a specific monetary promise

Manage Your Personal Finances 

Allowed, but could be improved with more specifics

√ Personal Finance for Adults: Tips for Debt Management and Investing Wisely

Explains goals, audience, and topic

XStart Your Freelancing Business: Instant Success

"Instant success" would be considered an over promise of monetary success

Start Your Freelancing Business 

This is concise and on-topic, but doesn't grab the students' attention

√ Kickoff Your Freelance Writing Career

Students will understand the type of skill they're learning and that the course is for beginners

XLearn How to Create Udemy Courses

This title does not state that this is an unofficial Udemy course

Learn How to Create Udemy Courses - Unofficial 

This is the proper way to format your title, but it's still a bit vague

√ Creating Udemy Courses: Learn How to Film and Edit - Unofficial

Includes "unofficial" disclaimer and specific learnings

 

 

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