Title Requirements and Quality Standards
Here are Some Techniques we do Recommend:
- Focus the title/subtitle on what students will learn and how they can apply the skill, instead of making salesy, big promises that can come across as scammy to students.
- Make the title specific.
- What level of student is this for?
- What level of skill is the course?
- What type of course within a given field is it?
- What will the student be able to do or understand after taking this course?
- Use titles with 60 characters or less.
- If the course is about creating a course on Udemy or marketing on Udemy:
- The course title needs to end with “- Unofficial” in the title.
- The first line in the course description has to be “This course is not sponsored by or affiliated with Udemy, Inc.” (This is required for courses about Udemy!)
We Don't Allow the Following in Your Title/Subtitle:
- Don’t use direct references to monetary promises, specific amounts or promises how much money or income etc. as being the purpose of your course. Students are here to learn skills that they can apply, so do focus the positioning of your course on the skill that students will learn. To pass the Quality Review Process, your title, subtitle, and course description cannot include monetary promises related to making money, financial success, income etc.
- Don’t over capitalize or use unnecessary punctuation or special characters (invalid characters, hyphens in the wrong places, multiple exclamation points etc.).
- Don’t use the word “Udemy” in the title or subtitle, unless the course is about creating a course/marketing on Udemy.
- Remember, we do check for this as part of our Quality Review Process.
Check out some examples and best practices below:
|X NOT ALLOWED
X Learn Microsoft Excel Today!!!
Includes excessive capitalization and unnecessary punctuation
Learn Microsoft Excel
Allowed, but could be greatly improved by adding more detail around what will be covered, as well as the intended audience
√ Microsoft Excel 2010: Advanced Tactics for Accountants
Includes specific topic, level and intended audience
XLearn how to Make $7000+ on Etsy
Title contains a direct reference to money and does not describe the course topic
Learn How to Sell on Etsy
Allowed, but could be more descriptive with the audience or learning objectives
√ A Beginner's Guide to Managing an Etsy Shop
Names the intended audience and specific skill that is learned from the course
XSave $5000 Buying a Car
Title contains a direct reference to money
How to Buy a Used Car
Could be improved by adding more detail to make it relevant to students
√Buying a Used Car: Negotiation Tactics
Focuses on the skills that the student will learn
XPersonal Finances - get out of debt in 12 months or less!
Title contains a specific monetary promise
Manage Your Personal Finances
Allowed, but could be improved with more specifics
√ Personal Finance for Adults: Tips for Debt Management and Investing Wisely
Explains goals, audience, and topic
XStart Your Freelancing Business: Instant Success
"Instant success" would be considered an over promise of monetary success
Start Your Freelancing Business
This is concise and on-topic, but doesn't grab the students' attention
√ Kickoff Your Freelance Writing Career
Students will understand the type of skill they're learning and that the course is for beginners
XLearn How to Create Udemy Courses
This title does not state that this is an unofficial Udemy course
Learn How to Create Udemy Courses - Unofficial
This is the proper way to format your title, but it's still a bit vague
√ Creating Udemy Courses: Learn How to Film and Edit - Unofficial
Includes "unofficial" disclaimer and specific learnings