What is a differentiated topic? Why is it important?
Since Udemy is a marketplace, we have a lot of courses with similar topics. As you start to plan your own course, think about how it will be different and unique compared to all the courses currently published on Udemy.
When you have a differentiated topic, you have a clear idea of who your target audience is, what exactly they will learn, and why they should choose your course over everything else that already exists in the marketplace. You want to choose a course where either the topic has not been covered already in the marketplace, or your approach to the topic is unique. By planning your course this way, you’re setting yourself up for success because you are bringing a unique value proposition to the marketplace.
What you need to know
- Pick your target audience carefully by defining a) who your ideal student is; b) why they should be interested in taking your course; and c) what they will get out of the course.
- Pick a specialized topic like “Accounting for real estate agents” rather than just “Accounting”.
- If you’re teaching on a topic that is already covered in the marketplace, think about how you will be teaching it differently, and define your unique perspective.
Remember, we do check for this as part of our Quality Review Process.
In this article, we will cover:
- Best practices
- Tools to help you choose a topic
- Pick your target audience carefully: Decide what specific student needs this course will cater to. Once you’ve identified this ideal student, push yourself to think about why they would want to take your course and what they will get out of it. This will help you move towards choosing a specialized topic.
- Pick a specialized topic: It is hard for students who are going through thousands of courses to make a decision on which course to buy. If you offer an “Accounting” course, there are probably ten other “Accounting” courses, and a student has no easy way to decide which one to take. Instead, if you create “Accounting for real estate agents”, you’re choosing a specialized topic that your target student can easily identify, which means more enrollments for you.
- Differentiate yourself: If you’re teaching on a topic that is already covered in the marketplace, think about how you will be teaching it differently, and define your unique perspective. Are you going to have a special project that students can work on? Are you going to be super enthusiastic compared to all the other instructors? Decide how you want to differentiate yourself from your competition.
For additional help in selecting a course topic, we recommend utilizing the Marketplace Insights feature.