As an instructor, you have the option to participate in the Udemy Deals Program. The Udemy Deals Program is made up of two marketing channels that spotlight your course(s) in different ways. Millions of students enroll in courses every year through the Udemy Deals Program, and both the Percentage Promotions and the Fixed Price Promotions are powerful levers to help you maximize your revenue potential on Udemy. You can opt out of this program at any time by editing your promotional agreements.
Percentage Promotions
This program allows Udemy to offer your course for a discount of up to and including 75% off the base price (or slightly higher for rounding off prices). This can be an effective way to convert new students into your Udemy courses.
Please note: as of 04/23/2020 the Percentage Promotions variant has been deprecated. As a result, it is no longer available to instructors who did not opt in before that date and Udemy may discontinue the program at its discretion. More information regarding this is available in section 2.2 of the Promotions Policy.
Fixed Price Promotions
The “Fixed-Price Promotions” program allows Udemy to offer Your Course for a fixed price that is less than the base price, but no less than approximately $10 USD (e.g., $10, $19 or $29 deals) except in Australia, Brazil, Mexico, India, Turkey and South Africa. Please note, the sale price under fixed-price promotions may represent a discount exceeding 75% depending on the applicable base price.
How to Edit Your Instructor Promotional Agreements
To change your promotional agreements please follow the steps below:
- Move your cursor to your profile picture in the upper right-hand corner of the screen.
- Click on Payout settings from the dropdown menu.
- Under the payout options, click Manage Promotional Agreements.
- Scroll down to Udemy Deals Program and make a selection.
- Scroll to the bottom of the page and click Save.
Opting Out of the Udemy Deals Program as a Published Instructor
If you choose to opt out of the Udemy Deals Program after your course has been published, it may take up to 10 days for it to stop being offered at a discount on the Udemy site (for campaigns that started while you were opted in).
In addition to on-site promotions, please note that Udemy employs a variety of other marketing channels for instructors in the Deals Program (including emails, paid ads, affiliate marketing). It may take some time after your opt-out date before your courses are no longer promoted via these channels, but your courses will no longer be offered at a discount on the Udemy site 10 days after your opt-out date. This 10 day period helps ensure we honor discounts that have already been offered to students in active campaigns.
Your course will not be included, however, in new campaigns that are created after you opted out.
Participation in Udemy Deals program is governed by the terms available here.