The Course Landing Page includes the title, subtitle, course summary, instructor bio and course goals. This is where instructors provide information to help potential students decide whether the course is right for them.
Make the course landing page for your courses unique! While you may teach some similar courses, you cannot recycle language across your landing pages. Highlight what makes each offering special so that your course stands out when students discover it.
Don’t engage in misleading marketing messages; if a student has a bad learning experience because of a bad fit with the course, it can result in bad reviews and low engagement. Don’t include coupon codes, course referral links or external links (except in the designated links field of the instructor bio) either.
Instructor – Detailed Guidelines
Udemy strictly prohibits the following in any sections of the course landing page:
- Misleading marketing messages
- Coupon codes, references to coupon codes or course referral links
- External links (except in the designated links field of the Instructor Bio)
- Content duplicated from other landing pages
Referring to your other Udemy courses is allowed only when it helps you be more transparent to students. For example, if you have a large course A, and a smaller course B that covers a portion of what you cover in A, then it’s good to let students know this in the Course Landing Page or Promo Video. Don’t use this as an opportunity to sell your other course, but to let students know so they can make an informed decision.
When an instructor is clearly going against the spirit of Udemy policies, in an attempt to game the system or if we see a severe negative impact on the student experience (high unsubscribe rates or refund rates), it will be considered a violation of our policies.
Learn more about what happens when there is a violation of our policies.