Course analytics visualizes data about course conversions and student engagement. To view the Conversion Analytics for your course, head to the Course Roadmap, and then click on Analytics on the left hand side. Next, click on the Conversion tab on the right.
Under the Conversion Analytics tab, you'll see a graph showing the number of page visits by traffic source. Use this information to optimize your sales funnel. Are most of your students coming from Facebook? Think about the tactics you're using there, and incorporate them into your marketing strategies on other sites. With Conversion Analytics, you can see the number of new students in your course, broken down by month. For those instructors who are doing monthly marketing strategies, this is an awesome way of tracking what works and what doesn't.
Note: The data for conversion analytics is refreshed daily. You may notice some discrepancies in the data while it's waiting for the next refresh.
See how your students are engaging with course material.
You'll see the recent ratings left on your course compared to other courses in the same subcategory, the average minutes of course content consumed in your course versus other courses in the same category, in addition to student feedback.
Please note: if a student manually marks a lecture as complete, without watching the video or completing the activity, then no lecture engagement data will be recorded.
Want to learn some promotional tactics to get that number of new students up month-over-month? Check out our Round-Up of Instructor Promotion Tactics to stay in the loop!