Creating coupons is an important part of any instructor's promotional strategy. When students use your coupon to enroll in your course, you will receive 97% of the revenue share.
You can create coupons where the discounted price is no lower than $10 USD or $9.99 USD depending on your course currency (please see the paragraph below regarding charm pricing) . Please note, however, that the lowest possible price tier for some countries may be lower than $10 USD or $9.99 USD, to better reflect local market conditions.
Charm pricing options, where the price is set and displayed as ending in “.99”, are available in the following currencies: USD, SGD, AUD, TRY, GBP, BR, ILS, EUR, CAD and PLN. In addition, in countries with currencies that Udemy does not support, the default pricing option is in USD or EUR, and will also feature feature charm pricing (X.99).
For a complete list of Udemy’s supported currencies, please click here.
Instructors can also create free and full price coupon codes for your courses.
Create a Coupon
- Navigate to the course management page (more information can be viewed here)
- From Course Management, click Price & Coupons on the left-hand side
- Click Create new coupon
- Name the coupon
- Set the coupon price
- Set the quantity of coupons to create
- If you wish, set an expiration date for the coupon by entering a deadline. Please note that the timezone for the deadline you set, will match the timezone of the computer you are using.
- Click Create Coupon
Please note: You cannot edit a coupon once it has been created. A coupon can only be toggled on and off using the "status" slider on the right.
Coupon Code Requirements
Your coupon code must be between 6 and 20 characters, and can only include CAPITAL letters (A-Z), numbers (0-9), periods ("."), dashes ("-") and or underscores ("_"). For example: NEWCOURSE.
Sharing Your Coupon Code
Once a coupon is created, it will appear in the coupon table. Next to the coupon name, click Get Link to see your coupon code link.
It's recommended that you share the coupon link when promoting your course. When a potential student clicks on the link, the coupon will be applied to the course price automatically. If you do not share the coupon link, students will have to redeem your coupon code on the course landing page.
How to Deactivate an Instructor Coupon
Once a coupon has been created, it cannot be edited or deleted. If you would like to deactivate a coupon, however, it can be turned off and will no longer be active for your course.
- From the course management page click Price & coupons.
- You'll see a list of coupons. Under status, toggle the coupon from on to off.
If a coupon has expired the toggle will appear to be greyed out.