There is no fee to create and host a course on Udemy, and you can publish as many free and paid courses as you like. We believe in a sustainable partnership, where instructors are rewarded for creating amazing content and bringing students to the platform, and Udemy is rewarded for driving new students to our instructors.
Instructor Revenue Share Overview
While we encourage you to take a look at the official Promotions Policy (link here), a summary of common revenue share scenarios is provided below. Please note these are revenue share on Net Revenue, which is defined here:
- Instructor Promotion: 97% revenue share on sales made by instructors where the student purchases their course using an Instructor Coupon (there is a 3% administrative processing fee, 4% in the territory of Japan)
- Udemy Organic: 50% revenue share on organic Udemy sales where no Instructor Coupon is used. Udemy and the instructor share equally on these sales, which might occur after a user browses the Udemy marketplace for courses, or makes a purchase via a Udemy promotion
Note on In-App Purchases: For sales on the Udemy iOS and Android apps, Apple and Google charge a 30% fee on the total sale.
- Paid User Acquisition Channel Sales: 25% instructor revenue share in most cases. In order to optimize your sales, we partner with affiliates across our global networks or pay for advertising for your course (you can control your inclusion via the Udemy Marketing Boost program, more info here).
Depending on the partner or the costs of the advertising, the revenue share may vary but will be 25% in most cases. Udemy sets aside 75% to pay for advertising costs and/or partner payouts that help us acquire those new users.
Note on Paid Acquisition sales: If a student purchases with an instructor coupon code within 7 days of clicking an affiliate link, the purchase is treated as a Paid Acquisition sale. Instructors can stop all Paid Acquisition sales (Ad Program and Affiliate) by opting out of the Udemy Marketing Boost program (link here).
Reporting
Instructors can track all incoming sales in their Revenue Report. The report includes the date of purchase, student name, revenue channel attribution, total price paid and your revenue.
Additionally, exports in a .csv file are available for each month of revenue you earn, to track your sales and revenue share data (more info here).