This article outlines Udemy’s revenue sharing plan for premium instructors. Udemy seeks to create a sustainable partnership with instructors, where instructors are rewarded for creating amazing content and bringing students to the platform, and Udemy is rewarded for driving sales for our instructors.
There is no fee to create and host a course on Udemy, and you can publish as many free and paid courses as you like.
While we encourage you to take a look at the Instructor Terms for additional information regarding Udemy’s revenue share, a summary of the sharing plan for transactional sales is below.
Please note these are revenue shares on the Net Amount, which is the amount a student paid less any applicable taxes or fees, such as the 30% fee imposed by Apple or Google for sales on iOS and Android. A full definition of the Net Amount is available in our Instructor Terms.
Table of contents
Instructor course content revenue share
The revenue share for instructor course content is as follows.
Please note: Revenue share for coaching services is separately addressed below.
- Sales occurring through instructor promotions: instructors receive 97% of the revenue when the student purchases their content using an instructor’s coupon or referral link.
- Sales that do not occur through an instructor promotion: instructors receive 37% of the revenue for any Udemy sales where no instructor coupon or course referral link was used. These sales might occur after a user clicks on a Udemy advertisement, or browses the Udemy marketplace for courses.
Instructors may also participate in our Udemy Business program. Learn how to earn revenue from Udemy Business and Personal Plan.
Please note:
- The summary above outlines the revenue share between Udemy and instructors for a given sale It does not factor in any additional revenue sharing that an instructor may have allocated for co-instructors.
Instructor subscription revenue
Instructors can also participate and earn revenue in our Udemy Business and Subscription Plan programs.
Connect 1-1 revenue share
For Connect: 1-1, where Udemy sells a session at a promotional price below your selected Base Price, Udemy will calculate your Gross Amount using your selected Base Price.
However, we will not use this alternate method if the sale price is lower than your Base Price due to adjustments otherwise permitted by the Instructor Terms, such as those for mobile platform pricing and currency conversions.
For Connect 1-1, instructors receive 80% of the Net Amount from completed booked sessions, while Udemy receives 20% of the Net Amount.
Please note: As mentioned above, the learner payment is first adjusted for applicable taxes and processing fees.
Learn how to set up and manage Connect 1-1.
Reporting
Instructors can track all incoming sales in their Revenue Report. Some of the information the report includes are the student name, the date of purchase, and the total price paid. Learn more about the instructor revenue report.