As a global marketplace, Udemy offers students the ability to buy courses in many different currencies. Accordingly, Udemy has created a global price tier matrix, which includes the minimum and maximum list prices supported on Udemy, and also outlines the price points in each currency Udemy supports.
This article explains the price tiers for courses and Udemy’s global price matrix.
Price versus backup price
Instructors who are not opted into the Udemy Deals Program, select a price tier for each course, which is used as the course's list price. Of note, when instructors are not opted into the Udemy Deals Program, their courses are not included in sitewide discount campaigns.
For instructors who opt in to the Udemy Deals Program, Udemy may generate and display a market-specific list price that is different from the backup price tier they select for their course (except in Japan).
Learn how instructors can select or change the price tier for their courses.
The global price matrix
When instructors set their course backup price in a given currency, they’re setting the price at a particular tier. The list price that students will see in other currencies is calculated using the price tier matrix, based on the tier that it corresponds with. A student’s account currency is based on the geographical information that's collected and entered when an account is created.
- The price points on the tier matrix are not calculated using only strict currency conversions. Since Udemy is a global marketplace, the prices are also based on market conditions in different countries and will be adjusted regularly.
- By default, students who do not have one of our supported currencies assigned to their Udemy account will see prices set in either EUR or USD. As noted above, the price tier is based on market conditions and may vary depending on their specific location.
- Please note: courses that you charge for on Udemy cannot be offered for free off of Udemy (e.g. YouTube, your own site, other sites).
- Each geographical market has a minimum sales price after discount, which may be periodically updated. The price tier matrix also displays the minimum sales price after discount for Udemy's major markets in their principal currency.
Prices on the Udemy mobile app
The course price listed on the Udemy mobile apps may differ slightly from the course prices listed on the price tier matrix. The marketplaces for Udemy’s mobile applications are owned and managed by Apple (iOS app) and Google Play (Android app).
When a student purchases through the mobile app, the mobile platform provider's pricing matrix will set the price, and Udemy chooses the price tier closest to the applicable base price or promotional price. Because mobile platforms impose their own currency conversion rates, conversions for mobile app prices may not match the conversions in Udemy’s price tier matrix.
The currency displayed at point of purchase can differ from the currency listed in your revenue report
In some cases, the currency effectively charged at the point of purchase may be different from the market's principal currency. For example, a learner in Brazil may see prices displayed in BRL, but pay in USD, if they choose certain payment methods at checkout. In these cases, the instructor revenue report will display the amount paid in the currency used to make the purchase, rather than the currency that was displayed on the course landing page.