Promotional Emails enable you to promote your other Udemy courses to your current student list. You can use these notifications to let students know about your newly published course or existing courses that are on Udemy. Get started with the basics by clicking here, or read on to find some useful tips!
To create great Promotional Emails that successfully convert students into repeat customers, here are some things you can do:
- Launch your new Udemy course - grab the interest of your existing Udemy student list, and even include a discount if you’re feeling generous!
- Run a seasonal sale or temporary deal for a holiday
- Quote real students’ feedback (ask for permission!) about the courses you want to promote
- Use Advanced Targeting to specify who your Promotional Emails will go to:
- Students in a specific course
- Students who joined your course during a specific time period
- Students who have completed a specific percentage of the course
- Remember, these types of notifications are only for promoting your Udemy courses. Students want to hear from their own instructors, so please don’t send Promotional Emails to or about courses in which you are not an active instructor. This kind of behavior can lead to up to 5-times higher unsubscribe rates (yikes!).
See below for examples of people who have done this well.
You don’t always need an excuse to run a deal, but sometimes it helps to put a fun spin on things. In this case, Anthony Alicea wanted to celebrate his new course ranking. Not only did he raise his enrollment by nearly 30% from the previous day, but 74% of new students enrolled due to the following promotion:
Take a page out of Tony’s book and try some of these techniques for your promotions:
- Run a temporary deal based on a holiday, season, or other exciting event
- Loop in real student feedback to encourage students to join the course
- Promote relevant courses by sending separate promotional emails to specific courses
Launch Your New CourseShani Raja leads multiple courses on journalism and writing. When he launched a niche course, "Punctuation Mastery,” Shani knew it would be relevant to all of his students. The promotional email sent upon launch went out to all Shani’s writing courses, and the included coupon accounted for 94% of initial enrollments!
Try out these techniques to draw attention to your course:
- Include a coupon! It’s not necessary, but consider providing a discount to your current student base to draw them into the new course.
- Provide an informational and enticing summary of the course within this promotional email
- You’ll want to let students know how your course will help them achieve even more of their learning goals. Include a paraphrased course summary, or write another compelling explanation that will encourage students to take initiative and enroll.