disabled
Back To Udemy

Sign in
English (US) Deutsch Español Français (France) Italiano 日本語 한국어 Polski Português Türkçe
  • Sign in
  • English (US) Deutsch Español Français (France) Italiano 日本語 한국어 Polski Português Türkçe
Search for solutions
Student Topics
Instructor Topics
Udemy Business Topics
Read article
Combined Results
Do these help?
What's this?
Submit a Data Access or Deletion Request
Additional Comments
No comments provided.
This email does not match the email associated with your Udemy account.
Please check that you have entered the correct email addresses.
Udemy Business
How can we improve this article?
Please note: this entry form is for feedback regarding the article and it will not generate a support ticket. If you require assistance from our support team, please click here.
Thank you. Your feedback has been recorded.
Please enter the course URL as www.udemy.com/course/course_name. Click here for help.
Please login using the email associated with your Udemy account so we can better assist you.
I am a...
Udemy Support
Help and Support
Do any of these articles answer your question?
If they do, we can close your request
I found my answer. Close my request.
I still need help.
  1. Udemy
  2. Trust & Safety
  3. Marketing Tools

Marketing Tools: Rules and Guidelines

Udemy offers marketing tools so that instructors can market only their Udemy courses to their students. Other than the Bonus Lecture, there is no space where you can market other related products to students.

The marketing tools Udemy offers are:

  • Course Landing Page to communicate the value of the course
  • Coupons and course referral links promote the instructor’s other Udemy courses to students 
  • Promotional Emails: to market the instructor’s other Udemy courses to their students
  • Bonus Lecture to market other courses and related products to students

These tools are meant to help the instructor engage their audience outside of Udemy with their Udemy courses. They also help the students of one course discover other great Udemy courses by the same instructor. They are not meant for instructors to market courses not created by them, or any other products to Udemy students.

Remember, when instructors do this, the whole community loses out on having a common pool of engaged students who want to learn. Students are either driven off the platform, or they unsubscribe and disengage from the platform because they feel like they’re being sold to.

What are Marketing Tools?

  • Promotional Emails: These are used to let students of one course know about other Udemy courses by the same instructor. They’re meant for you to send to only your students, and may only include information about your courses. Please don’t take the marketing of other courses by other instructors into your hands, because this will hurt your relationship with students who will mark you (and us!) as spam.
    • Get detailed guidelines on what instructors can and cannot do with Promotional Emails here.
  • Coupons and course referral links: These allow instructors to promote their Udemy courses to students on and off the platform. Coupons and course referral links are allowed only in promotional emails and the bonus lecture. They cannot be used anywhere else on the Udemy platform, because once students enter a course, they expect a safe learning environment where they will not be sold to.
    • Learn how to create Coupons here.
    • Get detailed guidelines on what instructors can and cannot do with coupons and course referral links by clicking here.
  • Course Landing Page: The landing page includes the title and subtitle, course summary, instructor bio and course goals. Instructors use this space to help potential students decide whether the course is right for them. Don’t engage in marketing other courses or products to students or provide misleading marketing messages.
    • Get detailed guidelines on what instructors can and cannot do with Course Landing Pages here.
  • Bonus Lecture: The last lecture of the course, after the concluding lecture, is called the Bonus Lecture. Instructors can add a Bonus Lecture to market other Udemy courses and products to students, and to inform students of material that is provided beyond the course. Get detailed guidelines on what instructors can and cannot do with Bonus Lectures here.

Escalation Policy

Learn what happens when there is a violation of our policies here.

Updated August 06, 2021 18:09
Was this article helpful?
10 out of 15 found this helpful

Related articles

  • Bonus Lecture: Rules and Guidelines
  • Promotional Emails: Rules and Guidelines
  • Instructor Revenue Share
  • Course Landing Page: Rules and Guidelines
  • External Links and Coupon Code Warnings
Contact Us

Related articles

  • Bonus Lecture: Rules and Guidelines
  • Promotional Emails: Rules and Guidelines
  • Instructor Revenue Share
  • Course Landing Page: Rules and Guidelines
  • External Links and Coupon Code Warnings
Contact Us
'instructor','ins.course_building_and_management.pricing_promotion_and_coupons','title:Marketing Tools - Rules and Guidelines',
English (US) Deutsch Español Français (France) Italiano 日本語 한국어 Polski Português Türkçe
  • Udemy Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Affiliate
  • Investors
  • Terms
  • Privacy policy
  • Sitemap
  • Accessibility statement
Udemy
© 2022 Udemy, Inc.