Udemy partners with a variety of trusted ecommerce brands to sell courses directly on other platforms or websites. This helps reach students who might not otherwise discover Udemy, and also lets students use payment methods not yet supported on Udemy.com to make their purchase. For courses that are selected for this type of distribution, this can provide exposure to new audiences and an additional revenue stream.
What is a Udemy Reseller?
Resellers are commerce sites or platforms that have an official partnership with Udemy to sell certain Udemy courses directly on their platform. Students who purchase a Udemy course via a reseller make their payment to that entity rather than to Udemy. They then access any courses they purchase directly on the Udemy platform.
How do students enroll in courses purchased from resellers?
When a student purchases a Udemy course through a reseller, they receive a unique, personal enrollment link to the email address they provide. Once the student has used this link to enroll, they will appear in the course's student list and on the instructor revenue report like any other student.
Is my course automatically offered via resellers?
Not every course is selected for reseller distribution. Udemy works with resellers to identify courses with relevance to their unique audience. Additionally, only courses by instructors who are opted into the Marketing Boost program are eligible for reseller distribution.
How is instructor pay calculated for reseller purchases?
Any enrollments facilitated by a reseller will be categorized as "External Partner" on the instructor revenue report. The "sale details" on the transaction-level summary will display the sale amount in US dollars, the revenue share, and the final instructor pay. Because reseller partnerships are a part of the Marketing Boost program, the instructor revenue share for a course purchased via a reseller is 25%.
What should instructors do with questions about representations made by resellers?
If you have questions about a listing on a reseller site, or you'd like to confirm that an external listing is an official reseller partnership, please reach out to policy@udemy.com.