Udemy Business Content Subscription Program

The Udemy Business Content Opportunities tool gives established instructors insight into the content most likely to be curated into the Udemy Business collection. This article outlines how eligible instructors can access the Udemy Business content opportunities page and how the tool works.  

More information, including answers to frequently asked questions about Udemy Business content opportunities, is available in our Teaching Center.

What is the Udemy Business content opportunities page?

The Udemy Business content opportunities page identifies subjects that our Content Strategy team has determined are in demand by professional learners and their employers. Accordingly, content that is submitted for the subjects listed in the tool’s pages will receive an expedited review by our team and is more likely to be added to the Udemy Business collection. 

Note: Inclusion in the collection is not guaranteed. Learn more about the Udemy Business content subscription program.

Which instructors can access the page? 

The tool is available to instructors who have already published content with a strong learner response. Currently, to view the tool, instructors must have at least one course that meets the following criteria: an average rating of 4.2 stars, with at least 25 ratings for English content or 10 ratings for non-English content.

How can eligible instructors access the content opportunities page?

Eligible instructors can access the tool on the  Insights page (between Performance and Tools). This is also where these instructors can find Marketplace insights. 

Instructors not yet eligible to see the Udemy Business content opportunities tool can continue to access Marketplace insights from the Tools page, but will not see the Insights page.

Searching for content opportunities

After accessing the tool, eligible instructors can use the search bar and filters on the page to search for content opportunities. For some opportunities, you can also learn more about the opportunity such as the intended learners and key content to include, by moving your cursor to the applicable information icon (ⓘ).

How to submit your content to be considered 

After finding an opportunity you’re interested in, start creating a course through the course builder. You will be prompted to confirm if your course is targeting one of the opportunities listed in the tool. Use the search bar or filters to find the relevant opportunity and click to link your new course to the opportunity.

The applicable draft course will then feature a label noting it’s being created in response to the opportunity.

After your course has been submitted for review and approved, you will be notified if the course has been added to the Udemy Business collection. 

Please note

• Only newly created courses that match the current opportunity can be submitted for consideration.
• Content published on these subjects is more likely (but not guaranteed) to be curated into the Udemy Business collection. Learn more about maximizing your chances of inclusion.

Still have questions?

Review answers to frequently asked questions about Udemy Business content opportunities.

This article outlines the Udemy Business content subscription program and how instructors can make their courses eligible for inclusion.

Table of Contents

• What is Udemy Business?
• How can instructors get involved with Udemy Business?
• How does Udemy Business decide which courses are selected for the program?
• Why was my course removed from Udemy Business?
• How does the revenue share work for the Udemy Business program? How is it reported on instructor revenue reports?

What is Udemy Business?

Udemy Business is Udemy’s B2B (business to business) learning solution. The Udemy Business program empowers organizations to address their biggest workforce challenges, by engaging employees in skills training and development using Udemy courses.

• Learn about the companies that leverage Udemy Business

Udemy Business offers a subscription package of thousands of Udemy courses, chosen for their quality and relevance to a business audience. Instructors included in Udemy Business benefit from unique brand visibility in front of a new business audience, and also gain an additional revenue stream.

For more information on Udemy Business, and how you can enroll in the program, please read below.

How can instructors get involved with Udemy Business?

Opt-In: Make sure to opt into the Udemy Business Content Subscription marketing program on the Premium Instructor Application so that courses are eligible for inclusion. 

More information is provided in the Promotions Policy, such as the requirement for Exclusivity for Udemy Business courses.

Please note: 

• As a means to highlight the uniquely valuable collection of courses on Udemy Business and to reach a wider business audience, any content that is available on Udemy Business must be hosted exclusively on Udemy while it’s in the Udemy Business content collection. 
• This policy does not apply to any content on personal or professional websites or to any separate offerings like in-person trainings, books, etc. 
• To opt out of individual courses to confirm they are ineligible for inclusion in the Udemy Business content collection, please fill out the eligibility form found in course settings.

How does Udemy Business decide which courses are selected for the program?

Udemy Business uses various criteria to determine which courses are added to the collection. First, instructors must opt into the Udemy Business program for their courses to be considered. Next, Udemy Business sees a lot of value in using the power of the marketplace to assist with course selection. One of the primary ways the Udemy Business team chooses courses is based on student feedback through things like reviews, refund rate, and reports of inappropriate content or technical issues.  We may also consider things like how regularly the content is updated, how engaged learners are, and how responsive the instructor is.

The Udemy Business team also considers factors such as the subject matter demand by Udemy Business customers, and their overall content strategy. 

• Learn more about the Udemy Business content opportunities tool.

We recommend visiting the Instructor Teaching Center, which has more information on how to optimize content for Udemy Business and create accessible and inclusive learning content.  

To provide our global learners the courses that best meet their needs, we are currently only prioritizing content which is fully localized to their desired languages. Courses which have been translated via captions and/or dubbing would not eligible, as our policy requires:

• Consistency in the language used on all courses (audio, slides, resources, etc)
• Courses be taught by a fluent or native language speaking instructor
• Use of localized examples and practical exercises to provide Udemy Business learners culturally nuanced learning experience

Please note: We are unable to consider suggestions for Udemy Business course additions from instructors.  If the course is marked eligible, rest assured it is already up for consideration.

Why was my course removed from Udemy Business?

We regularly review the Udemy Business collection to determine how courses are performing and what topics might be missing or saturated. We may remove content from the collection if a course falls below a 4.0 rating, if we determine that it’s not appropriate or serving the needs of our business audience, or if an instructor does not adhere to our Trust and Safety policies. If possible, our curation team will reach out with tips for quality improvement before we take action.

How does the revenue share work for the Udemy Business program? How is it reported on instructor revenue reports?

Learn how instructors earn revenue from Udemy Business.

Udemy Business is a fast-growing, subscription-based enterprise learning solution, offering a curated selection of thousands of Udemy’s top-rated courses to leading organizations around the world. Thousands of companies leverage Udemy Business to engage employees in learning from the freshest, highest-quality content on the market.

• Learn more about the companies that use Udemy Business for their learning needs.
• Learn more about Udemy Business and how to get your name in front of employees at leading companies.

Please note that if your course(s) are added to the Udemy Business content collection, you may begin to see new students in your student list with a Udemy Business tag (see below).

Udemy Business revenue calculation

On Udemy Business, instructors are compensated based on learner engagement. This differs from the Udemy marketplace model, where instructors are compensated based on course purchases.

Each month, Udemy allocates 20% of monthly subscription revenue from Udemy Business customers as the instructor revenue pool. 

• Please note that to further enable critical platform, marketing, and sales investments while operating sustainably, we will also be making adjustments to the instructor revenue share for our subscription model in 2025 and 2026. The updated share for subscriptions will be changed to 17.5% in January 2025, and 15% in January 2026. Learn more.

Each instructor's share of this amount is equal to their share of the total minutes consumed across all Udemy Business courses. For example, if 3% of all consumption in Udemy Business courses for a given month occurred in your courses, you'd receive 3% of the Udemy Business instructor revenue pool for that month. 

Consumption is calculated as minutes spent watching videos or actively using on-site interactive learning tools like practice tests, quizzes, or coding exercises. It includes re-watched minutes and minutes consumed using the mobile-only offline viewing feature.

While the total instructor revenue pool has consistently grown over time, fluctuations in your courses' relative share of consumption will also factor into the revenue you earn from Udemy Business each month.

Labs and assessments in Udemy Business Pro are paid outside of the Udemy Business revenue pool.

Payment schedule

Generally speaking, Udemy Business revenue is added after 7 business days of the following month under the Udemy Business tab on your revenue report. For example, your Udemy Business revenue for the month of January would appear in your January revenue report, after 7 business days have elapsed in February.

For courses with multiple instructors, revenue will be divided amongst co-instructors according to the revenue share active at the time of calculation/reporting. Each instructor's earnings will appear in their individual revenue report.

Payments for Personal Plan (individual subscription pilot)

Instructors are compensated for participation in Personal Plan via the same calculation as Udemy Business, as described above. 

Revenue from Personal Plan will appear on the main revenue report with the label "Individual subscription." Currently, revenue from Personal Plan will appear as a lump sum, rather than being broken out by individual content asset.

Personal Plan revenue will be posted a few days before it’s paid out, approximately 30 days after the close of the month, in which the relevant consumption took place. For example, September earnings from Personal Plan will appear in the September statement around the first week of November and will be paid out shortly after.

Annual subscription payments are included as part of monthly instructor revenue calculations. A prorated portion of each subscriber's annual total is added to the instructor revenue pool each month. 

Personal Plan enrollments via instructor coupons and referral links 

If an instructor’s coupon or referral link leads to a new subscription sign-up and payment rather than a course purchase, that instructor will receive a bonus. Instructors can see these amounts reflected in the Revenue Report with the label "Subscriber Signup Payment." 

Learn more about Personal Plan enrollments via instructor coupons and referral links.

Udemy Business is Udemy’s B2B (business to business) learning solution, which features a collection of thousands of courses from the Udemy.com marketplace. This article outlines how instructors who are currently opted in to the Udemy Business program can opt out of the program, or identify courses that do not meet exclusivity requirements for inclusion. 

• Learn more about Udemy Business and how to opt into the program.
• Learn more about how instructors are paid for their inclusion in the Udemy Business program.

How to opt out of the Udemy Business Program

If you wish to opt out of the Udemy Business program, navigate to your promotional agreements preferences and remove the checkmark from the Udemy Business Content Subscription opt-in box.

If you currently have content included in the program, Udemy will cease to offer your course(s) as a part of the Udemy Business collection within twelve (12) months of your opting out. This enables us to provide sufficient notice regarding these content updates to Udemy Business customers.

After up to twelve months, your course(s) will no longer be offered to new Udemy Business customers as part of the Udemy Business collection. But, any Udemy Business user who enrolled in your course(s) while they were included in the Udemy Business collection, will continue to have access to the content, for as long as their company remains a paying Udemy Business customer.

For detailed information on terminating your participation in the Udemy Business program, please refer to your promotional agreements page.

Marking individual courses as ineligible

Instructors enrolled in the Udemy Business program can also mark a single course as ineligible for inclusion in the Udemy Business content collection, by filling out the eligibility form found in the course settings. The settings can be accessed by clicking on the gear icon at the top right-hand corner of the course page.

More information regarding Udemy Business exclusivity is available in the Promotions Policy.

The Instructor Partner Program is an official program for Udemy Business instructors to partner more closely with Udemy and other motivated instructors. The program provides participating instructors with access to expanded technical support, events, and more.  

Instructor Partners are expected to dedicate at least 1-2 hours per month to actively participating in the program events and feedback loops, in addition to routine course maintenance. 

How can instructors qualify for the program?

To qualify for the Instructor Partner Program, instructors must meet the following minimum requirements:

• High course rating: Maintain an average instructor rating of 4.4+ or higher (to be reviewed every 6 months)
• Udemy Business Impact: Have at least three courses that are currently included in the Udemy Business collection.
• Policy compliance: Are in compliance with our legal terms and trust and safety policies.

How to apply for the Instructor Partner Program

Program capacity is extremely limited. Invitations to apply for and join the Instructor Partner Program are sent annually to qualified instructors who meet specific requirements.

Learn more about the Udemy Business content subscription program, and how instructors can make their courses eligible for inclusion.