• Course Title: Quality Standards

    Title Requirements and Quality Standards

    Here are Some Techniques we do Recommend:

    • Focus the title/subtitle on what students will learn and how they can apply the skill, instead of making salesy, big promises that can come across as scammy to students.
    • Make the title specific.
      • What level student is this for?
      • What level skill is the course?
      • What type of course within a given field is it?
      • What will the student be able to do or understand after taking this course?
    • Use titles with 60 characters or less.
    • If the course is about creating a course on Udemy or marketing on Udemy:
      • The course title needs to end  with “- Unofficial” in the title.
      • The first line in the course description has to be “This course is not sponsored by or affiliated with Udemy, Inc.” (This is required for courses about Udemy!)

    We Don't Allow the Following in Your Title/Subtitle:

    • Don’t use direct or indirect references to monetary promises, making money, income etc. as being the purpose of your course. Students are here to learn skills that they can apply, so do focus the positioning of your course on the skill that students will learn. To pass Quality Review, your title and subtitle cannot include references to the word “money” or direct/indirect references to monetary promises, making money, income etc.
    • Don’t over capitalize or use unnecessary punctuation or special characters (invalid characters, hyphens in the wrong places, multiple exclamation points etc.).
    • Don’t use the word “Udemy” in the title or subtitle, unless the course is about creating a course/marketing on Udemy.
    • Remember, we do check for this as part of our Quality Review Process.

    Check out some examples and best practices below:

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  • Course Description: Quality Standards

    What is Your Course Description? Why is it Important?

    Your course description explains what your course is about to potential students. It is largely responsible for convincing them that your course -- and your course only -- will change their lives! In your course description, we recommend providing information about 1) the content of the course and 2) how students will benefit from that content.

    What you Need to Know

    • Use the course description to summarize what your course covers, how it is taught, what students will learn, and what they will gain from the course.
    • Optimize for sales conversions using our recommended best practices below for the tone and structure of your course description.
    • Don’t include images, external links, or links to other Udemy courses in your course description.
    • Don’t include coupon codes, coupon links, or mentions of discounts (per our rules and guidelines).

    Remember, we do check for this as part of our Quality Review Process.

    In this article we will cover:

    • Best practices for the tone of your description
    • Best practices for the structure of your description
    • Minimum requirements to pass our Quality Review Process
    • Examples of good course descriptions
    • How to edit your course description on Udemy

    Best Practices for the Tone of Your Description

    1. Ask yourself these questions before writing (to make sure you really understand your potential student):

    • What are the demographics of your ideal student?
    • What needs are you solving for your ideal student?
    • Why does your ideal student want to enroll in your course? Is it essential to their career, relationships, lifestyle?  How?
    • Look at message boards, forums, reviews of other similar books or products.  What do students ask for in other places?  How will your course meet those needs?

    2.  Get personal with your students:

    • Speak directly to the students; say "You" instead of "enrollees", "students", or "course participants".
    • Use easy-to-understand copy, and sentences of various lengths to keep students engaged. Here is a great example for inspiration.

    Example

    Good: "At the end of the course, you will be able to build 10 Android Apps"
    Bad: "This course includes 10 Android App projects"

    3. Stay positive and emphasize benefits:

    • Focus on the benefits your course provides to students. What problems will it solve for them?  How will it change their life?
    • Stay positive and approachable as you walk students through what makes your course unique and what the students will learn.
    • If possible, add in some real-world examples to validate your course topic.

    Example

    Good: "In this course we'll fix, together, that bad posture that's been causing you stress, headaches, and overall discomfort"
    Bad: "This course covers the basics of what bad posture is."

    Good: "Ever wonder how companies like Apple design their products?"
    Bad: "I'll teach you how to design products."

    4. Bold and CAPITALIZE with care:

    • Just as sentence length should vary, so should formatting (if too much is bolded, nothing will stand out).
    • Do not include long and dramatic bullet point lists (besides in the area we recommend in the Structure part of this article)

    Best Practices for the Structure of Your Course Description

    To follow along with where each of these elements will appear on your course landing page, check out this image with number labels for each item outlined below.

    1. Add an introductory 2-3 sentences at the beginning of your description:

    • Highlight what your course is (a high level overview) and how it will benefit students.
    • Do not ask questions or "pitch" students here -- instead, focus on the problem your course is solving in a positive and inspiring tone.

    2. Add in 1 sentence 'heading' after your 2-3 sentence overview:

    • Structure this as follows: one sentence that contains an action verb, the subject of the course, and context of the course subject (in bold and "title case" -- the first letter of each word capitalized).
    • Do not repeat the title of your course.
    • Do not make claims such as "The best course on the subject!" or "100% satisfied or your money back".

    Example

    Good: "Master Foreign Languages Quickly Using the Magnetic Memory Method"
    Good: "Learn and Master the Most Popular Big Data Technologies in this Comprehensive Course"

    3. Add in a short list of bullet points underneath the heading:

    • If a student is scanning your course page, including this short list will help them take in the most important benefits your course provides, and what makes it unique.
    • Your bullets should be structured as short phrases that start with an action verb (e.g. Learn, Recognize, Build, Find).

    4. Add in a one line overview of your course topic:

    • This line should be different than the one line heading.
    • Bold this text, if desired.


    5. Add in an overview of your course topic (what are you covering?):

    • This should be 4-6 sentences long (or two small paragraphs).
    • Some ideas for content to include: the course topic's history, what the topic is used for, who uses it, why it's unique, the types of jobs you can get if you know the topic, current events or news about the topic.
    • In general, short teasers are better than detailed histories.
    • Highlight what makes your course unique (e.g. real-life applications, projects, test-prep).

    Example

    Good: "We'll learn about Julia Child: the story of a spy who became a chef who changed the world of cooking forever"
    Good: "Well-known startups like Twitter, Tinder, and Meetup all use Python platforms for their websites"
                 

    6. Add in an overview of your course (how do you cover your topic?):

    • Most course descriptions have the highest word count in this section.
    • Expand upon the bullet points you included above: what benefits your course offers, what skills you teach, any course metrics (e.g. # of lectures, projects, quizzes, etc.) you want to include.
    • Tone: try not to overload your students with too many details too fast, and stay friendly and approachable. Stick with small paragraphs of 2-3 sentences each.
    • At the end of this section include a conclusion which tells the student what they will walk away from the course with.

    Example

    Good: "I designed this programming course to be easily understood by absolute beginners"
    Bad: "This is the most efficient course on programming"

    Good: "Complete with working files and code samples, you'll be able to work alongside the instructor and will receive a verifiable certificate of completion upon finishing the course."

    Minimum Requirements to Pass our Quality Review Process

    • Use the course description to summarize what your course covers, how it is taught, what students will learn, and what they will gain from the course.
    • Don’t include images, external links, or links to other Udemy courses in your course description.
    • Don’t include coupon codes, coupon links, or mentions of discounts

    Examples of Great Course Descriptions:

    A Data Course
    A Java Course
    A Language Course


    How to Edit Your Course Description on Udemy

    Click here to learn how to edit your course description.

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  • Course Image: Quality Standards

    A good course image is critical to a course's success. It should grab the attention of the viewer and help them understand the essence of what the course has to offer. Following these simple guidelines will ensure that your course image is effective and impactful.

    Please note: to avoid confusion, each Udemy course must have its own, unique image. The same image cannot be used for more than one course.

    Image Specifications

    Always design your master course image at the following pixel dimensions. The main design needs to live within the content safe area for maximum visibility.

    Minimum required dimensions: 750 x 422 pixels
    File format must be .jpg, .jpeg, .gif, .bmp, or .png

    I-------------750 px------------I

    image_dimensions_.png
     

    Mobile Crop Area

    Every course image will be cropped for the Udemy mobile application. The cropped view should communicate the course concept as clearly as the uncropped view.
     
    I------------750 px-----------I
    mobile_dimensions.png 

    Relevance

    A good course image enables the viewer to predict what the course is about. Make sure that the image relates directly to the course content and is tonally appropriate. 
     

    Use of Text

    Do not include textual information or the name of the course within the image. You may use text in an iconic way such as a logo or product name related to the course.         


                                                                                                                                                             

    Stock Photography

    Stock photography can often feel staged, cold, or inauthentic. Only use stock images that feel natural and are high quality.

    Specify and Simplify

    One of the most important factors of a successful course image is simplicity. Use familiar visual concepts that communicate the course idea clearly. Try to feature iconic elements that capture the essence of the course in a simple, unique way. 


     

    Color and Contrast

    Use colors that compliment one another and work well together. Opposite colors (red and green for example) can clash and cause visual vibration. Make sure there is enough contrast between the subject and background to ensure legibility.

     

    Single Point of Focus

    Incorporate a central point of focus in your images to draw viewers in.

    Using Green

    Use the color green sparingly as not to confuse course branding with Udemy branding. Never use the Udemy brand green (#17aa1c)

    Resolution

    Images should be clear and non-pixelated.

    Use of Illustration

    Illustrations should be iconic and elemental rather than detailed or cartoony.


     

    Foreground & Background

    Only use background images/patterns if they enhance or add to the comprehension of the course concept rather than repeating it.

     

    Production

    Avoid applying multiple visual effects or textures to your image.  
     

    Custom Branding and the Use of Logos

    You may use your own brand logo (John Smith, Inc) in your course.  Make sure your logo is legible, on brand, has adequate negative space, and is within the content safe area.  Do not add any frames, borders, strokes or letterboxing.

    With regard to using someone else's brand (Apple, Microsoft, etc), consult your attorney and make sure all the content in your course complies with the Term of Service (in particular Section 6 "Specific Obligations of Instructors) : 

    NOTE: You will be responsible for all of Your Submitted Content, that You own or have the necessary licenses, rights, consents, and permissions, and have the authority to authorize Company, to reproduce, distribute, publicly perform (including by means of a digital audio transmission), publicly display, communicate to the public, promote, market and otherwise use and exploit any of Your Submitted Content on and through the Products in the manner contemplated by these this Instructor Agreement, and that no Submitted Content shall infringe or misappropriate any intellectual property right of a third party.


     

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