• Why Can't I Send my Promotional Email or Announcement?

    If you're encountering issues or warning notifications while you're attempting to send an announcement or promotional email, then these troubleshooting steps should help.

    Troubleshooting Announcement And Promotional Email Delivery Issues

    Restricted Links

    If you're encountering a warning notification regarding links, please note that external links are not permitted in promotional emails, and Udemy course links cannot be sent in announcements. Please remove these links and try again.

    False External Link Warnings

    If you don't have any external links, the announcement and promotional email editor may be mistaking a string of text with a period in the middle as a link. Removing any unnecessary punctuation, and ensuring there's a space after every period, may resolve this. For example, the text "Here's a great deal.My course is only $15." could trigger the external link warning, because of "deal.My".​

    Occasionally false warnings for links can also occur when a promotional email or announcement is copied and pasted from another source (Microsoft Word, Google Doc, etc.). We recommend instructors compose the notification using the text editor, as embedded formatting may cause unexpected issues. Pasting the copy into the announcement and promotional email tool with no formatting intact, may also resolve the issue.

    Sending Promotional Emails to Free Courses

    Ensure that you are not attempting to send a promotional email to any free courses you're teaching. Promotional emails are not permitted to be sent to free courses.

    If you continue to encounter issues sending your notification, please contact Udemy support and include its text, and any images you're including, so we can trouble shoot the issue further. Sending a screenshot of the error sign you're seeing will also help the support team.

    Are You Listed as a Visible Instructor?

    In order to send a promotional email or announcement, you must be listed as a visible instructor for the course. If you're not listed as visible instructor, then the Create icon will not be active on the Communications page.

    create_communications.png

    For more information on instructor permissions and how to edit them, please click here.

     

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  • Best Practices: Creating Impactful Subject Lines for Promotional Emails

    A clear and compelling subject line for your promotional emails can draw the attention of your students, and prompt them to open and read your messages. On the other hand, if a subject line sounds too "salesy" and cliche, it can turn students away and they are likely to unsubscribe from your promotional emails.

    Here are some best practices to help you get the attention of your students.

    • Keep subject lines short and concise
      • Data shows that students often ignore emails with long subject lines.
    • Avoid subject lines with exclamation marks, phrases in all capital letters, or very splashy and spammy language
      • Subject lines with exclamation marks and in all capital letters often perform poorly with students. Students may unsubscribe from emails, which will prevent them from receiving your future notifications. 
    • Give your students a compelling reason to open the email but avoid overused words like ‘free’, ‘sale’, ‘% off’
      • Overused words like free can often trigger spam filters and make your promotional emails sound cliche, so when crafting subject lines, consider creating an occasion around your promotion. The occasion could be the time of year, a birthday, a personal achievement, etc. For example, you could offer a special promotion on your course during the week of your birthday. The subject line to the promotional email could be “Celebrate with me this week”. 
    • Consider framing subject lines as questions
      • For example, you want to send a promotional email about your new course on the common mistakes beginner entrepreneurs often make. The subject line framed as a question could be “Why do the majority of all entrepreneurs fail?”.
    • Test different subject lines
      • Testing will help you determine which subject lines resonate most with your students. If you keep using the same subject line, students can quickly lose interest and are likely to not open your messages.

    Check out some examples of subject lines below:

    √ Recommended   Not Recommended
    √ Announcing new courses  X Buy my new course for the lowest price ever
    My new course, Pastries for Beginners, is open X Don't miss these amazing discounts
    Impress your friends with this new skill X Super sale: 50 courses for $1 each!!!
    New content: 3 things to remember about gardening  X Claim $500 in Udemy Promos NOW!
    √ What are students saying about this course?  X Very Important 2017 Announcement



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  • Promotional Emails: Rules and Guidelines

    Promotional Emails are a way to let students of one course know about other Udemy courses by the same instructor. They’re meant for only you to send to only your students, and may only include information about your courses. Please don’t take the marketing of other courses by other instructors into your hands, because this will hurt your relationship with students who will mark you (and us!) as spam. Click here to learn how to use Promotional Emails well.

    Instructors – Detailed Guidelines

    • You may send only two Promotional Emails per course per month.
    • You may only send Promotional Emails from courses where you are a visible instructor. For more information on instructor permissions and how to edit them, please click here.
    • You may send coupon code links for your courses. For more information on how to create coupon codes for your courses, please click here.
    • You may not include any external links or references to external links in your Promotional Emails. This includes, but is not limited to, links to YouTube, other course platforms, any pages that ask for money or personal information, and your own website.
    • You may not ask for or post personal information about students.

    When an instructor is clearly going against the spirit of Udemy policies in an attempt to game the system or if we see a severe negative impact on the student experience (high unsubscribe rates or refund rates) it will be considered a violation of our policies.

    Escalation Policy

    Learn what happens when there is a violation of our policies here.

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