• Udemy for Business Content Subscription Program

    Udemy for Business (UFB) is Udemy’s B2B (business to business) learning solution. The UFB program empowers organizations to address their biggest workforce challenges, by engaging employees in skills training and development using Udemy courses. Today, some of the program’s customers include PayPal, Lyft, Barclays and Volkswagen, among others, and more are being added daily.

    UFB offers a subscription package of 2,000 Udemy courses; chosen for their quality and relevance to a business audience. Instructors included in UFB benefit from unique brand visibility in front of a new business audience, and also gain an additional revenue stream.

    For more information on UFB, and how you can enroll in the program, please read below.

    How can instructors get involved with UFB?

    There are two key ways instructors can get involved in the program:

    Opt In: Make sure you’re opted into the Udemy for Business Content Subscription marketing program, so that your courses are eligible for inclusion. You can enroll in the program on your promotional agreements page.

    Referral Program: We also offer a referral program for instructors to refer potential UFB customers. If you know someone at a company who could benefit from UFB, introduce us to someone (director level or higher) and you’ll receive 25% of their first year subscription fee—up to $20,000!

    How does UFB decide which courses are selected for the program?

    UFB uses a number of criteria to determine which courses are add to the collection. First, instructors must be opted into the UFB program in order for their courses to be considered. Next, UFB sees a lot of value in using the power of the marketplace to assist with course selection. Accordingly, one of the primary ways the UFB team  chooses courses is based on student feedback, which is measured through recent course ratings. They then select the highest rated courses for the collection (preferably rated 4.5 and above).

    For more information on student reviews, and how to manage student feedback, please click here.

    The UFB team also considers factors such as the course content’s demand with UFB customers and their overall content strategy.

    How does the revenue share work for the  UFB program?

    UFB is based on a subscription model. Accordingly, there is no associated list price for courses on the UFB platform, and the revenue share works differently than on Udemy.com. For any given month, there is a recurring pool of revenue from our paying business clients. Udemy takes 50% of the recurring revenue, and then our UFB instructors receive the rest.

    The payout to instructors works primarily off of a consumption algorithm. For example, if there were 100 minutes consumed throughout all the subscription courses in one month, and your courses received 10 of those minutes, you would receive 10% of the recurring revenue for that month.

    How is UFB Revenue Reported on Instructor Revenue Reports?

    Instructor revenue from the UFB program is added to the revenue report differently than other purchases. UFB revenue is added in the first week of the following month under “Other” on your revenue report, labeled as “Udemy for Business”. For example, your UFB revenue for the month of January would appear in your January revenue report during the first week of February.


    If you have any additional questions regarding the UFB program, please contact ufbcontent@udemy.com.

    Read Article
  • Pricing and Promotions Policy - Other Languages (effective August 22, 2016)

    This Pricing and Promotions Policy includes all of the information on Our pricing, optional marketing programs, and promotions commencing August 22, 2016, in the following languages: Korean, Chinese (Traditional), Chinese (Simplified), and Russian.

    For the previous version, effective now through August 22, 2016, please click here.

    The list below, however, includes links to the pricing and promotions policy (effective August 22nd, 2016), in English, German, Japanese, Portuguese, Spanish, French, Italian and Turkish.

    Pricing and Promotions Policy (effective August 22, 2016)

    Richtlinien für Preise und Werbeaktionen (gültig ab 22. August 2016)

    日本向け価格設定およびプロモーションに関するポリシー(2016年8月22日発効)​

    Política de Preços e Promoções (em vigor a partir de 22 de agosto de 2016)

    Política de precios y promociones (en vigor a partir del 22 de agosto de 2016)

    Politique tarifaire et promotionnelle (effective à compter du 22 août 2016)

    Politica sui prezzi e sulle promozioni (valida dal 22 agosto 2016)

    Fiyatlandırma ve Promosyon Politikası (22 Ağustos 2016 tarihinden itibaren geçerlidir)


    Table of Contents

    定價與促銷政策(2016 年 8 月 22 日生效) 

    2)  定价和推广政策(2016 年 8 月 22 日生效)

    3) 가격책정 및 프로모션 방침 (2016년 8월 22일 시행)

    4) Политика ценообразования и стимулирования продаж (вступает в силу 22 августа 2016 г.)​

    定價與促銷政策(2016 年 8 月 22 日生效)


    先前版本有效期至 2016 年 8 月 22 日,如需查看,請按此處

    本定價與促銷政策包含有關我們於 2016 年 8 月 22 日開始的定價、可選行銷計劃及促銷的所有資訊。

    我們將在本定價與促銷政策的任何重大變更生效之前透過電郵或在 Udemy 網站上發佈公告的方式通知您。若您對本政策有任何疑問,請使用下方表格向我們的支援團隊發送電郵。

    本政策中使用但未另行界定的所有大寫術語應具有 Udemy 的使用條款或講師條款與條件(「講師條款」)規定的含義。本定價與促銷政策受講師條款中規定的條款及條件規限。

    本定價與促銷政策除英文以外的任何語言版本僅為方便起見而提供,您理解並同意,若有任何衝突,將以英文版本為準。

    定價

    選擇基準價格 
    作為講師,您可從 Udemy 價格層矩陣中選擇界定您的課程基準價格的價格層(概要見下文)。您可前往您的講師帳戶中的「價格編輯」畫面進行操作。之後,學生將看到所選擇的價格,根據本定價與促銷政策的條款另行調整除外。該價格層矩陣將根據市場情況或匯率變化定期更新。儘管有上述規定,Udemy 可針對促銷計劃自行決定提高若干課程的價格

    除透過 Udemy 的行銷計劃提供的課程,或在 Udemy 的行動應用上提供的課程外,講師將全權負責根據講師條款確定就該課程收取的基準價格。如在 Udemy 的行動應用上提供課程,將以行動平台提供商的定價矩陣為準,並且提供商將選擇最接近講師設定的課程價格的價格層。請注意,在行動平台上的貨幣兌換由這些平台控制,因此,您的課程價格可能看起來與您選擇的價格層不同。

    ZH_TW_IPT.png

    如價格層矩陣所述, Udemy 目前讓學生可使用下列貨幣購買課程:美金 (USD)、英鎊 (GBP)、歐元 (EUR)、日圓 (JPY)、新加坡元 (SGD)、墨西哥披索 (MXN)、巴西雷亞爾 (BRL)、加拿大幣 (CAD)、澳幣 (AUD)、以色列謝克爾 (ILS)、泰幣 (THB)、新台幣 (TWD)、南非蘭特 (ZAR)、印度盧比 (INR)、波蘭茲羅提 (PLN)、土耳其里拉 (TRY)、挪威克朗 (NOK) 以及韓元 (KRW)。

    行動應用上的貨幣

    儘管有上述規定,Udemy 行動應用支持行動平台提供商(如 Apple 及 Google)提供的所有貨幣。您可以透過查閱您講師收入報告中與每項購買對應的「您的收入」,查看貨幣及學生花多少錢購買課程。


    收入分成與稅費

    如講師條款第 9 條所述,若您未選擇加入 Udemy 行銷計劃(請參見下文),我們將向您支付您的課程所得淨額(除日本外)減去任何適用的扣除額(如學生退款)後的百分之五十 (50%)(「標準收入分成」)。若您決定選擇加入我們的任何行銷計劃,相關收入分成可能會有所不同,具體視每種計劃的規定。

    無論學生以何種貨幣進行交易,Udemy 均以美元向講師支付所有款項。Udemy 將承擔所有交易處理費,但不包括外幣兌換。

    若購買課程的學生所在的國家要求 Udemy 免除增值稅 (VAT) 或商品及服務稅 (GST),我們將在計算淨額時從課程售價中扣除稅額。Udemy 與講師將會根據適用的收入分攤機制分配淨額。

    需要增值稅/商品及服務稅的國家目前包括所有歐盟 (EU) 國家、英國、南韓、日本、紐西蘭及澳洲,但 Udemy 保留在必要時新增其他國家至該清單中的權利。


    在適用時,Udemy 將對網站購買收取並支付歐盟稅費。若為行動應用內購買,歐盟稅費將分別由 Apple 和 Google 收取及支付。

    收入報告

    您的收入報告將(以當地貨幣)顯示當地售價及適用的匯率:


    您可點按各個交易查看更多資訊。


    促銷

    Udemy 的付費課程行銷計劃
    Udemy 為講師提供透過您的講師帳戶選擇加入以下現有行銷計劃(「行銷計劃」)的機會。若要參加任何計劃或調整您的偏好,請登入您的 Udemy 賬戶並點按此連結:https://www.udemy.com/user/edit-promotional-agreements/,隨後向下捲動至相關的計劃,核取每個方塊以加入,並向下捲動至頁面底部,然後點按保存以應用設定。具體交易可能不時變更以優化您的收入,但最新的交易如下:

    1.    Udemy 交易計劃:旨在推動您的課程銷售。

    • a) 每年數百萬學生透過 Udemy 交易計劃參加課程。構成 Udemy 交易計劃的兩種促銷渠道是幫助您最大限度地提高您在 Udemy 的潛在收入的強大工具。Udemy 交易計劃透過電郵及其他旨在優化您的課程銷售的渠道利用高度細分的折扣。您可以選擇參加以下兩種計劃或其中之一:「百分比促銷」及/或「固定價格促銷」:
      • 「百分比促銷」計劃允許 Udemy 按基準價格最高 75%(包括 75%)的折扣提供您的課程;及
      • 「固定價格促銷」計劃允許 Udemy 按低於基準價格但不低於約 10 美元(例如,10 美元、19 美元或 29 美元)的固定價格提供您的課程,但巴西、墨西哥、印度、土耳其及南非除外。請注,固定價格促銷的售價可能表示折扣超過 75%,具體取決於適用的基準價格。
    • b( Udemy 交易計劃的促銷優惠可能透過服務、使用者通訊或第三方平台提供。您理解並同意,實際期限可能因任何特定的 Udemy 交易計劃而異。
    • c)  收入分成:參加 Udemy 交易計劃,即表示您確認 (i) 您的收入分成會有所不同,但在大部分地區最高可達到淨額的 50%;及 (ii) 並非所有計劃均在所有地區提供。


    2.    Udemy 行銷促進計劃:推動您的課程銷售的多渠道行銷計劃。

    • a) Udemy 擁有數萬家合作夥伴網站(「關聯方」)組成的網路並與第三方交易網站(「交易合作夥伴」,關聯方為「外部合作夥伴」)建立了關係。我們亦擁有一整支致力於採用先進數位行銷策略(如付費廣告)的團隊。Udemy 行銷促進計劃是透過關聯方和第三方平台交易合作夥伴(如 Facebook)宣傳課程的 Udemy 行銷計劃。該計劃無預先支付的費用。
    • b) 當 Udemy 在第三方平台自行為您的課程購買及投放廣告,並透過適當方式追蹤所產生的銷售(包括但不限於,追蹤像素、cookies 及類似方式)(「付費廣告」)時,將有與付費廣告活動相關的費用。
    • c) 收入分成:參加 Udemy 行銷促進計劃,即表示您同意 Udemy:(i) 可聘請外部合作夥伴及承接付費廣告以宣傳您的課程;(ii) 並非所有計劃均在所有地區提供;以及 (iii) 在計算淨額前可扣除外部合作夥伴費用或付費廣告費用。您確認,就 Udemy 行銷促進計劃而言,您的收入分成可能會有所不同,但在大多數情況下為淨額的 25%。

     

    3.    Udemy 商業內容訂閱:有機會參加為 Udemy 的公司客戶提供的一批精選課程。

    • a) 若您決定選擇加入該計劃,Udemy 可邀請您加入我們的內容訂閱計劃,該計劃亦稱為 Udemy 商業。在我們的 Udemy 商業服務中,部分課程以按月捆綁訂閱的形式向 Udemy 的公司或企業客戶(「企業客戶」)提供。雖然您的所有課程並非均可列入內容訂閱計劃,但內容訂閱計劃是加入 Udemy 不斷發展壯大的企業對企業服務及產生遞增式課程收入的絕佳方式。
    • b) 參加內容訂閱計劃,即表示您同意使您的所有課程具備列入內容訂閱計劃服務的資格。Udemy 可選擇將您的哪些課程列入企業客戶的具體內容訂閱計劃中,並可自行決定不時更改每種內容訂閱計劃的課程選擇,以響應企業客戶的需求及要求。內容訂閱計劃中的課程售價由 Udemy 自行決定。
    • c) 您理解並同意,參與內容訂閱計劃後,您不得在參與期限內取消發佈或不公開您的課程。
    • d) 終止。您可隨時選擇終止參與內容訂閱計劃。Udemy 將在終止後六 (6) 個月內停止在內容訂閱計劃中提供您的課程。此後,您的課程將不再作為內容訂閱計劃的一部分提供給新的企業客戶,但已購買列入您的課程的內容訂閱計劃及僱員已登記參加您的課程的企業客戶,只要其仍屬於付費企業客戶,其將能夠繼續存取及參加該等課程。
    • e)收入。若有人學習透過內容訂閱計劃提供的您的課程,您將賺取費用。該等費用將按如下方式計算:
      1. Udemy 將按月計算當前訂閱我們的內容訂閱計劃的企業客戶支付的每月訂閱費用總額(「企業收入」)。
      2. 企業收入的百分之五十 (50%) 將按比例分配給參與內容訂閱計劃的講師(「講師付款池總額」),如下文詳述。
      3. Udemy 將按月計算內容訂閱計劃的所有訂閱學生所學習的總課時(「所學訂閱總課時」)。
      4. Udemy 亦將按月計算參與內容訂閱計劃的各門課程在所學訂閱總課時中應佔多少分鐘(「各門課程總課時」)。
      5. 您每月的收入分成將按如下方式計算:講師付款池總額乘以(各門課程總課時除以所學訂閱總課時)=您的收入分成。

    講師創建的優惠券

    作為講師,您可使用您按照指示在 Udemy 上創建的優惠券代碼(「優惠券代碼」)宣傳您的課程以增加您的銷售,具體參見:https://support.udemy.com/customer/portal/articles/1503919-how-do-i-create-a-coupon-for-my-course-。 若學生在登記參加您的課程時輸入您的優惠券代碼,您將收到淨額(定義見講師條款)的百分之九十七 (97%),但在日本,您將收到淨額的百分之九十六 (96%)。

    透過使用優惠券代碼,您可按任何折扣率提供您的課程,前提是您的課程售價不低於 10 美元。或者,您亦可免費提供您的課程,即 100% 的基準價格折扣。請注意,由於四捨五入和貨幣兌換,實際折扣可能略高。儘管有上述規定,您可發放允許使用者免費參加您的課程的優惠券代碼。

    作為講師,您應該暸解,您的學生在服務上看到的貨幣可能與您列出您的課程的貨幣不同。您的優惠券仍然有效,並將以 Udemy 支援的任何貨幣提供比例相當的折扣。

    若學生所在國家要求我們收取稅費,則講師設定的課程價格將包含交易中的稅費。當講師在收入報告中查看這筆交易時,收入分成將按學生支付的稅後價格計算。

    本政策可能不時進行更新。請返回此處及 Teach Hub 以了解最新的 Udemy 產品發佈資訊。
     

    定价和推广政策(2016 年 8 月 22 日生效)


    如需当前有效至 2016 年 8 月 22 日的前一版本,请点击此处

    本定价和推广政策包括 2016 年 8 月 22 日起所有定价、可选营销计划和推广活动的信息。

    本定价和推广政策的任何重大变动生效之前,我们将通过电子邮件或在 Udemy 网站上发布公告的形式通知您。如您对本政策有任何疑问,请使用以下的表单向我们的技术支持团队发送电子邮件。

    所有在本文中使用但未另外定义的专门术语的含义请见 Udemy 的使用条款讲师条款与条件(“讲师条款”)。本定价和推广政策受制于讲师条款中规定的条款与条件。

    本定价和推广政策除英语外的其他任何语言版本仅为参考,您理解且同意如不同版本间存在任何冲突,以英语版本为准。


    定价

    选择一个基准价格 
    作为讲师,您可以从 Udemy 价格层级矩阵(矩阵概述请见下方)中选择一个层级作为您的课程的基准价格。您可以前往讲师账户中的“价格编辑”页面完成此操作。学生之后就可以看到所选定的价格,除非根据本定价和推广政策另有调整。此价格等级矩阵将根据市场情况或汇率的变动定期进行更新。然而,对于推广计划,Udemy 可能自行决定对有些课程采取更高的价格

    除通过 Udemy 的营销计划或在 Udemy 的移动应用程序上提供课程外,讲师将单独负责按照讲师条款确定课程的基准价格。如果课程在 Udemy 的移动应用程序上提供,将以移动平台提供商的定价矩阵为准,且提供商将选择最接近讲师设定的课程价格的价格层级。请注意,移动平台上的货币兑换由平台控制,因此您的课程价格可能看起来与您选择的价格层级不同。

    ZH_CN_IPT.png

    正如价格等级矩阵中所载明,Udemy 目前为有能力购买课程的学生提供以下货币支付方式:美元 (USD)、英镑 (GBP)、欧元 (EUR)、日元 (JPY)、新加坡元 (SGD)、墨西哥比索 (MXN)、巴西雷亚尔 (BRL)、加元 (CAD)、澳元 (AUD)、以色列谢克尔 (ILS)、泰国泰铢 (THB)、台湾新台币 (TWD)、南非兰特 (ZAR)、印度卢比 (INR)、波兰兹罗提 (PLN)、土耳其里拉 (TRY)、挪威克朗 (NOK) 以及韩元 (KRW)。


    移动应用程序上的货币

    尽管有上述规定,Udemy 的移动应用程序支持移动平台提供商(例如 Apple 和 Google)提供的所有货币。您可通过您的讲师收入报告上与每次购买对应的“您的收入”,查看货币以及学生购买课程的价格。


    收入份额和税务

    如讲师条款第 9 部分所规定,如果您选择不参加 Udemy 营销计划(参见下文),则我们支付给您的金额将是您的课程收到的净额的百分之五十 (50%)(日本地区除外)减去任何适用的扣减金额,例如学生退款(“标准收入份额”)。如您选择参加我们的任一营销计划,则相关收入份额可能有所不同,视每个计划的情况而定。

    不论学生采用何种货币交易,Udemy 将以美元向讲师支付所有费用。Udemy 将承担所有交易手续费,外汇兑换费用除外。

    如果学生购买课程所在国家要求 Udemy 汇付增值税 (VAT) 或商品和服务税 (GST),则我们在计算净额的时候将从课程售价中扣去此税额。净额将按相关的收入分享模式在 Udemy 和讲师之间分摊。

    目前要求缴纳 VAT/GST 的国家包括所有欧盟国家 (EU)、英国、韩国、日本、新西兰和澳大利亚,但 Udemy 保留在必要时将其他国家添加至该列表的权利。

    在适用的时候,Udemy 对于所有网站购买行为收取欧盟税费并予以缴纳。对于移动应用程序上的购买,将由 Apple 和 Google 分别收取和缴纳欧盟税费。


    收入报告

    您的收入报告将显示本地售价(以本地货币计算)以及所采用的汇率:




    您可以点击每个单独的交易查看更多信息。


    推广活动

    Udemy 支付课程营销计划
    Udemy 为讲师提供机会,通过您的讲师账户选择参加以下现有的营销计划(“营销计划”)。如要参加任一此类计划或调整您的偏好,请登录您的 Udemy 账户并点击此链接:https://www.udemy.com/user/edit-promotional-agreements/,然后向下滚动至相关计划,勾选每个方框选择参加,再接着向下滚动到页面底部,点击保存以应用您的设置。特定的优惠活动可能为了优化您的收益而不时发生变动,但目前正在推出的优惠活动如下:

    1.    Udemy Deals 计划:目标在于促进您的课程营收。

    • a) 每年有上百万的学生通过 Udemy Deals 计划注册参加课程学习。组成 Udemy Deals 计划的两个推广渠道是有助于您将在 Udemy 上的收益潜力最大化的有力工具。Udemy Deals 计划利用在电子邮件和其他渠道中实施的高度细化的折扣方案,旨在将您的课程的销量最大化。您可以选择参加以下一个或两个计划:“百分比推广优惠”和/或“固定价格推广优惠”:
      • “百分比推广优惠”计划让 Udemy 可以按照基准价格最高 75%(包括 75%)的折扣销售您的课程;及
      • “固定价格推广优惠”计划让 Udemy 可以按低于基准价格的固定价格销售您的课程,但最低不低于 10 美元(例如,10 美元、19 美元或 29 美元优惠活动),巴西、墨西哥、印度、土耳其和南非除外。请注意,根据适用的基准价格,固定价格推广活动中的售价可能有超出 75% 的折扣。

    • b) Udemy Deals 计划下中的特惠活动可能通过服务本身、用户通讯或是第三方平台进行推广。您理解和同意,对于任何特定的 Udemy Deal 计划,实际的持续时间可能发生变化。
    • c)  收入份额:通过参加 Udemy Deals 计划,您确认,(i) 您的收入份额可能各有不同,但在大多数地区最高可以达到净额的 50%,(ii) 并非所有计划在所有地区均有开展。

    2.    Udemy Marketing Boost 计划:一个促进您的课程营收的多渠道营销计划。

    • a) Udemy 拥有一个由上万个合作网站(“关联方”)组成的庞大网络,并与第三方推广活动网站(“推广合作伙伴”,并与关联方统称为“外部伙伴”)建立了稳定的关系。我们还有一个专门实施高级数字营销策略(如付费广告)的团队。Udemy Marketing Boost 计划是通过 Facebook 等关联方和第三方平台推广活动合作伙伴推广课程的 Udemy 营销计划。该计划无前端费用。
    • b) 如 Udemy 选择在第三方平台上购买和投放关于您的课程的广告,并通过适当的方式(包括但不限于网络信标、Cookie 等方法)追踪销售成果(“付费广告”),则此类付费广告活动可能产生相关费用。
    • c) 收入份额:通过参加 Udemy Marketing Boost 计划,您同意 Udemy:(i) 可能雇佣外部伙伴并通过付费广告推广您的课程;(ii) 并非所有计划在所有地区均有开展,且 (iii) 在计算净额前可能扣去外部伙伴的费用或付费广告的费用。您了解在 Udemy Marketing Boost 计划中,您的收入份额可能各有不同,但在大多数情况下为净额的 25%。

    3.    Udemy For Business 内容订阅:加入提供给 Udemy 企业客户的精选课程系列 (Select Group of Courses) 的机会。

    • a) 如您决定参加此计划,Udemy 将邀请您加入我们的内容订阅计划,即所谓的 Udemy For Business。在我们的 Udemy for Business 销售计划中,将每个月以订阅包的形式向 Udemy 的公司或企业客户(“企业客户”)发送精选课程。虽然并非您的所有课程都会被纳入内容订阅计划,但内容订阅计划是成为 Udemy 不断发展中的企业对企业业务的一部分,并产生增量式的课程收入的好方法。
    • b) 通过参加内容订阅计划,您同意设法使您的所有课程都有资格纳入内容订阅计划。Udemy 可能选择您的哪些课程可以纳入提供给某个企业客户的特定内容订阅计划,且可能不时更改每个内容订阅计划中所选定的课程,以满足企业客户的需求和要求。内容订阅计划中所含课程的售价由 Udemy 自行决定。
    • c) 您理解和同意,通过参加内容订阅计划,您在参与计划期间不会撤下您的课程,或将其设为私密。
    • d) 终止。您可以选择随时终止对内容订阅课程的参与。Udemy 将在终止参与后六 (6) 个月内停止在内容订阅计划中推广您的课程。此后,您的课程将不再作为内容订阅计划的一部分提供给新的企业客户,但在您的课程纳入该计划期间任何购买了内容订阅计划且其员工注册参加您的课程的企业可以继续访问和参加这些课程,只要他们仍是付费的企业客户。
    • e) 收入。您就内容订阅计划中您的课程的消费赚取费用。费用将按照以下的方法计算:
      1. Udemy 每个月都会计算目前订阅我们的内容订阅计划的企业客户支付的每月总订阅费(“企业收入”)。
      2. 该企业收入的百分之五十 (50%) 将按照如下所述的比例分配给参加内容订阅的讲师(“讲师总费用”)。
      3. 每个月,Udemy 会计算所有订阅内容订阅计划学生所消费的总分钟数(“消费的总订阅分钟数”)。
      4. 每个月,Udemy 还会计算消费的总订阅分钟数中有多少分钟与您参加内容订阅计划的每个课程有关(“单独课程总分钟数”)。
      5. 您每月的收入份额将按以下方法计算:讲师总费用乘以(消费的总订阅分钟数除以单独课程总分钟数)=您的收入份额。

    讲师创建的优惠券

    作为讲师,您可以使用您根据该网址 https://support.udemy.com/hc/en-us/articles/229603968 中的说明创建的优惠代码(“优惠代码”)推广您的课程,提高您的销量。
    对于那些在注册参加您的课程时输入您的优惠代码的学生,您将收到净额的百分之九十七 (97%)(如讲师条款中所定义),日本地区除外,在那儿您只能收到净额的百分之九十六 (96%)。

    通过使用优惠代码,您可以按任何折扣百分比提供您的课程,前提您的课程售价不得低于 10 美元。此外,您还可以免费提供您的课程,即基准价格的 100% 折扣。请注意,因为四舍五入和货币兑换,实际的折扣可能更高。虽然有前述规定,您也可以提供让用户可以免费学习您课程的优惠代码。

    作为讲师,您应该知道,您的学生在网站上看到的货币可能与您登出课程所用的货币不同。您的优惠券仍然有效,它可以对 Udemy 支持的任何一种货币给予客户一定比例的折扣。

    如果学生所在国家要求我们收取税费,则讲师设定的课程价格包括交易税费。讲师在收入报告中看到此交易的时候,收入份额是按照学生所支付的价格减去税费得出。

    本政策可能不时更新。请不时返回这里及 Teach Hub,了解 Udemy 最新推出的产品。

     

    가격책정 및 프로모션 방침 (2016년 8월 22일 시행)


    이전 버전은 지금부터 2016년 8월 22일까지 유효하며, 여기를 클릭하면 그 내용을 볼 수 있습니다. 본 가격책정 및 프로모션 방침은 2016년 8월 22일부터 시작하는 당사의 가격책정, 선택적 마케팅 프로그램 및 프로모션에 관한 모든 정보를 포함하고 있습니다. 

    당사는 본 가격책정 및 프로모션 방침에 중요한 변경 사항이 있을 경우 이메일 또는 Udemy 웹 사이트에 공지를 통하여 귀하에게 통지할 것입니다. 본 방침에 대하여 질문이 있으시면, 아래의 양식을 사용하여 당사의 지원 팀으로 이메일을 보내 주시기 바랍니다. 

    본 방침에서 사용되고 달리 여기에 정의되지 않은 모든 대문자 용어들은 Udemy의 이용 약관 또는 강사 약관 ("강사 약관")에 규정된 의미를 그대로 사용됩니다. 본 가격책정 및 프로모션 방침은 강사 약관에 명시된 조건의 적용을 받습니다. 

    본 가격책정 및 프로모션 방침의 영어 이외 다른 언어로 작성된 버전들은 편의상 제공되는 것이며, 여러 버전 간에 상충이 있는 경우에는 영어 버전이 우선함을 이해하고 동의하셔야 합니다. 


    가격책정

    기준 가격 선택 
    강사로서 귀하는 Udemy 가격 계층 표(아래에 요약이 제공됨)에서 귀하의 강좌 기준 가격에 적용되는 계층을 선택할 수 있습니다. 귀하의 강사 계정에 있는 "가격 수정" 화면으로 이동하여 해당 계층을 선택할 수 있습니다. 그 후, 본 가격책정 및 프로모션 방침에 따라 달리 수정되지 않는 한, 학생들은 선택된 가격을 보게 됩니다. 이 가격 계층 표는 시장 상황 또는 환율 변화에 따라 주기적으로 업데이트 됩니다. 그러나 프로모션 프로그램과 관련하여 특정 강좌는 Udemy의 재량에 따라 높은 가격이 책정될 수 있습니다. 

    강좌가 Udemy의 마케팅 프로그램 또는 Udemy의 모바일 응용 프로그램을 통해 제공되는 경우를 제외하고, 강사는 강사 약관에 따라 해당 강좌에 적용할 기준 가격을 결정할 전적인 책임이 있습니다. 강좌가 Udemy의 모바일 응용 프로그램을 통해 제공되는 경우, 모바일 플랫폼 제공업체의 가격 체계가 적용되며 제공업체는 강사가 결정한 강좌 가격에 가장 근접한 가격 계층을 선택합니다. 모바일 플랫폼에서의 환전은 해당 플랫폼이 관리하므로 강좌 가격은 선택하신 가격 계층과 다르게 표시될 수 있음을 참고하십시오. 

    KO_IPT.png

    현재 Udemy 수강생이 강좌를 구입할 수 있는 통화는 다음과 같습니다. 미국 달러(USD), 영국 파운드(GBP), 유로(EUR), 일본 엔(JPY), 싱가포르 달러(SGD), 멕시코 페소(MXN), 브라질 헤알(BRL), 캐나다 달러(CAD), 오스트레일리아 달러(AUD), 이스라엘 셰켈(ILS), 타이 바트(THB), 신 타이완 달러(TWD), 남아프리카 공화국 랜드(ZAR), 인도 루피(INR), 폴란드 즈워티(PLN), 터키 리라(TRY), 노르웨이 크로네(NOK) 및 대한민국 원(KRW).


    모바일에서의 결제 통화

    위의 내용에도 불구하고, Udemy 모바일 응용 프로그램은 모바일 플랫폼 제공업체(예: 애플, 구글)가 제공하는 모든 통화를 지원합니다. “Your Revenue”(내 수입)로 이동하여 강사 수입 보고서에서 통화와 학생의 강좌 결제금를 구매건 별로 볼 수 있습니다. 


    수입 배분액 및 세금

    강사 약관의 제9항에서 명시된 바와 같이, 귀하가 Udemy 마케팅 프로그램(아래 참조)을 선택하지 않은 경우, 당사는 귀하의 강좌를 위하여 받은 순 금액의 50%(일본 지역은 제외)에서 학생 환불과 같은 관련 공제액을 뺀 금액을 귀하에게 지불합니다(“표준 수입 배분액”). 귀하가 당사의 마케팅 프로그램 중의 어느 하나를 선택하는 경우, 수입 배분액은 달라질 수 있으며 프로그램 별로 규정됩니다. 

    Udemy는 학생들이 납입한 통화와 관계없이 미국 달러화로 모든 금액을 지불합니다. Udemy는 환전을 제외한 모든 거래 처리 비용을 부담합니다. 

    학생이 강좌를 구입한 곳의 국가가 Udemy에게 부가가치세 또는 상품서비스세를 송금하도록 요구하는 경우당사는  금액을 계산할  강좌 판매 가격에서 세액을 공제합니다 금액은 해당 수입 배분 모델에 따라 Udemy 강사 간에 분할됩니다. 

    현재 부가가치세/상품서비스세를 요구하는 국가에는 모든 유럽연합(EU) 국가영국한국일본뉴질랜드  오스트레일리아가 포함되지만, Udemy 필요한 경우  목록에 국가를 추가할 권리를 가집니다.

    해당되는 경우, Udemy는 웹 사이트 구매에 대하여 유럽 연합의 세금을 부과하고 지불합니다. 모바일 인앱 구매의 경우, 유럽연합의 세금이 징수되고, 애플과 구글에 의하여 각각 지불됩니다. 


    수입 보고서

    귀하의 수입 보고서는 현지 판매 가격(현지 통화)과 적용 환율을 표시합니다:



    귀하는 개별 거래를 클릭하여 추가 정보를 볼 수 있습니다. 


    프로모션

    유료 강좌에 대한 Udemy의 마케팅 프로그램
    Udemy는 귀하의 강사 계정을 통하여 강사가 현재 이용할 수 있는 다음과 같은 마케팅 프로그램(“마케팅 프로그램”)의 선택 기회를 제공합니다. 이러한 프로그램 중 하나에 참여하거나 기본 설정을 조정하려면, Udemy 계정으로 로그인 하고 이 링크 https://www.udemy.com/user/edit-promotional-agreements/를 클릭한 다음 관련 프로그램까지 스크롤 다운하여 선택하고자 하는 각각의 박스에 체크 표시를 하고 페이지의 하단까지 스크롤 다운 후 저장을 클릭하여 설정을 적용합니다. 수입을 최적화 하기 위하여 특정 거래가 수시로 변경될 수 있지만, 가장 최근의 거래는 다음과 같습니다:


    1.    Udemy 거래 프로그램: 귀하의 강좌(들) 판매 증진을 겨냥. 

    • a)    수백만의 학생들이 Udemy 거래 프로그램을 통하여 매년 강좌에 등록합니다. Udemy 거래 프로그램을 구성하는 프로모션 채널 모두가 Udemy에서 귀하의 수입 잠재력을 극대화하는 데 도움을 주는 수단입니다. Udemy 거래 프로그램은 귀하의 강좌 판매를 최적화 하기 위하여 설계된 이메일 및 기타 채널을 통하여 매우 세분화된 할인 혜택을 이용합니다. 귀하는 다음 프로그램, 즉 "백분율 프로모션" 및/또는 "고정 가격 프로모션" 중의 하나 또는 모두에 참여하도록 선택할 수 있습니다. 
      • “백분율 프로모션” 프로그램은 Udemy가 귀하의 강좌에 대하여 기준 가격에서 최고 75% 이하의 할인 혜택을 제공할 수 있도록 합니다. 그리고
      • “고정 가격 프로모션” 프로그램은 브라질, 멕시코, 인도, 터키 및 남아프리카공화국을 제외하고 Udemy가 귀하의 강좌에 대하여 기준 가격보다 낮지만 미화 약 10달러 이상(예를 들어, $10, $19 또는 $29 행사 가격)의 고정 가격을 제공할 수 있게 합니다. 고정 가격 프로모션에 따른 판매 가격은 해당 기준 가격에 따라 75%를 초과하는 할인을 나타낼 수 있음을 유의하시기 바랍니다.
    • b)   Udemy 거래 프로그램 제의는 서비스, 사용자에 대한 커뮤니케이션 또는 제3자 플랫폼을 통하여 홍보될 수 있습니다. 귀하는 실제 기간이 특정 Udemy 거래 프로그램에 따라 다를 수 있는 것을 이해하고 동의합니다. 
    • c)    수입 배분액: Udemy 거래 프로그램에 참여함으로써, 귀하는 (i) 수입 배분액이 상이하지만 대부분의 지역에서 순 금액의 최고 50%가 될 수 있고, (ii) 모든 프로그램이 모든 지역에서 이용할 수 있는 것은 아님을 인정합니다. 


    2.    Udemy 마케팅 증진 프로그램: 귀하의 강좌 판매 증진을 위한 멀티 채널 마케팅 프로그램. 

    • a)   Udemy는 수만 개의 파트너 사이트 ("제휴사") 및 제3자 거래 사이트와의 확립된 관계의 네트워크를 가지고 있습니다 ("거래 파트너" 그리고 제휴사와 함께 "외부 파트너"). 당사에는 또한 고급 디지털 마케팅 전술(유료 광고 등)의 사용에 전념하는 전담 팀이 있습니다. Udemy 마케팅 증진 프로그램은 제휴사 및 페이스북과 같은 제3자 플랫폼 거래 파트너를 통하여 강좌를 프로모션하는 Udemy 마케팅 프로그램입니다. 이 프로그램에는 선행 비용이 없습니다. 
    • b)   Udemy가 임의로 제3자 플랫폼에서 귀하의 강좌를 위한 광고를 구입하고 시행한 후 적절한 수단(픽셀, 쿠키 등의 추적을 포함하되 이들에 한정되지 않음)을 통하여 결과적인 매출을 추적하는 경우("유료 광고"), 이러한 광고활동과 연관된 수수료가 있을 수 있습니다. 
    • c)   수입 배분액: Udemy 마케팅 증진 프로그램에 참여함으로써, 귀하는 다음 사항에 동의합니다. (i) Udemy가 귀하의 강좌를 프로모션하기 위하여 외부 파트너를 고용하고 유료 광고를 개시할 수 있다. (ii) 모든 프로그램이 모든 지역에서 제공되는 것이 아니다. (iii) Udemy가 순 금액을 산정하기 전에 외부 파트너 수수료 또는 유료 광고비를 공제할 수 있다. Udemy 마케팅 증진 프로그램과 관련하여, 귀하는 귀하의 수입 배분액이 달라질 수 있으나 대부분의 경우 순 금액의 25%가 될 것임을 인정합니다. 


    3.    비즈니스용 Udemy 콘텐츠 구독: Udemy의 기업 고객에게 제공된 엄선된 강좌 그룹에 가입할 기회. 

    • a) 귀하가 본 프로그램을 선택하기로 결정한다면, Udemy는 비즈니스용 Udemy로도 알려진 “콘텐츠 구독 프로그램”에 가입하도록 귀하를 초청할 수 있습니다. 당사의 비즈니스용 Udemy 제공물에서, 엄선된 강좌가 묶음 형 월별 구독으로서 Udemy의 법인 또는 기업 고객("기업 고객")에게 제공됩니다. 귀하의 모든 강좌(들)가 콘텐츠 구독 프로그램에 포함되지 않을 수 있지만, 콘텐츠 구독 프로그램은 Udemy의 성장하는 기업 대 기업 서비스의 일부이자 점증적으로 강좌 수입을 창출할 수 있는 훌륭한 방법입니다. 
    • b)   콘텐츠 구독 프로그램에 참여함으로써, 귀하는 귀하의 강좌(들) 모두를 콘텐츠 구독 프로그램 서비스에 포함시키는데 동의합니다. Udemy는 기업 고객을 위하여 귀하의 강좌 중 어느 것을 특정 콘텐츠 구독 프로그램에 포함시킬 것인지 선택할 수 있으며, 기업 고객의 요구 사항 및 요청에 대응하여 당사의 재량으로 각 콘텐츠 구독 프로그램에서 강좌의 선정을 수시로 변경할 수 있습니다. 콘텐츠 구독 프로그램에 포함된 강좌의 판매 가격은 Udemy의 재량 사항입니다. 
    • c)   귀하는 콘텐츠 구독 프로그램에 참여함으로써 참여 기간 동안 귀하의 강좌를 취소할 수 없으며 또한 이를 비공개로 할 수 없다는 점을 이해하고 이에 동의합니다. 
    • d)    해지. 귀하는 언제든지 콘텐츠 구독 프로그램 참여에 대한 해지를 선택할 수 있습니다. Udemy는 해지 6개월 이내에 콘텐츠 구독 프로그램의 일부로서 귀하의 강좌(들) 제공을 중지할 것입니다. 그 후, 귀하의 강좌(들)는 새로운 기업 고객에게는 콘텐츠 구독 프로그램의 일부로서 제공되지 않습니다. 그러나 기업 고객이 귀하의 강좌(들)가 포함되어 있는 동안 콘텐츠 구독 프로그램을 구입하고 그 직원들이 귀하의 강좌에 등록하였다면, 회사가 유료 기업 고객으로 남아 있는 동안에는 귀하의 강좌(들)에 계속하여 액세스하고 등록할 수 있습니다. 
    • e)   수입. 귀하는 콘텐츠 구독 프로그램을 통하여 제공되는 귀하의 강좌(들)의 소비에 대한 수수료를 벌게 됩니다. 이러한 수수료는 다음과 같이 계산됩니다: 
      1.  Udemy는 현재 당사의 콘텐츠 구독 프로그램을 구독하고 있는 기업 고객이 지불한 총 월구독 수수료를 매월 계산합니다.(“기업 수입”)
      2. 이 기업 수입의 50%는 아래에서 좀 더 자세히 설명하는 바와 같이 콘텐츠 구독 프로그램에 참여하는 강사들(“총 강사 지급 풀”)에게 비례하여 배분됩니다. 
      3. Udemy는 콘텐츠 구독 프로그램을 구독한 모든 학생들이 소비한 총 시간(분 단위)을 매월 계산합니다.(“소비된 총 구독 시간(분 단위)”)
      4. Udemy는 또한 소비된 총 구독 시간(분 단위) 중 콘텐츠 구독 프로그램에 참여하는 귀하의 개별 강좌(들)에 귀속되는 시간(분 단위)도 매월 계산합니다(“총 개별 강좌 시간(분 단위)”). 
      5. 귀하의 매월 수입 배분액은 다음과 같이 계산됩니다:총 강사 지급 풀 X (총 개별 강좌 분(min)/소비된 총 구독 분(min)) = 귀하의 수입 배분액.

    강사가 만든 쿠폰

    강사로서 귀하는https://support.udemy.com/hc/en-us/articles/229603968-에서 명시된 지침에 따라 귀하가 Udemy에서 만든 쿠폰 코드("쿠폰 코드")를 사용하여 귀하의 강좌를 프로모션함으로써 매출을 증가시킬 수 있습니다. 
    귀하는 학생들이 귀하의 강좌에 등록할 당시 귀하의 쿠폰 코드를 입력하는 학생들로부터 (강사 약관에 명시된 바와 같이) 순 금액의 97%를 받으며, 예외적으로 일본 지역의 경우 순 금액의 96%를 받게 됩니다. 

    쿠폰 코드를 사용함으로써, 귀하는 귀하의 강좌 판매 가격이 미화 10달러 미만으로 떨어지지 않는 것을 조건으로 할인된 비율로 강좌(들)를 제공할 수 있습니다. 대안으로서, 귀하는 귀하의 강좌를 무료로, 즉, 기준 가격에서 100% 할인한 가격으로 제공할 수 있습니다. 실제 할인은 반올림 및 통화 변환으로 인하여 약간 더 높을 수 있음을 유의하시기 바랍니다. 전술한 내용에도 불구하고, 귀하는 사용자가 귀하의 강좌를 무료로 수강할 수 있게 하는 쿠폰 코드를 발행할 수 있습니다. 

    강사로서 귀하는 학생들이 서비스에서 보는 통화가 귀하의 강좌에서 표시하는 통화와 다를 수 있음을 인식해야 합니다. 귀하의 쿠폰은 여전히​유효하며, 또한 Udemy가 지원하는 모든 통화로 비례하는 할인을 제공할 것입니다. 

    학생의 국가가 당사에게 세금을 부과하도록 요구하는 경우, 거래 시 강사가 결정한 강좌 가격에는 세금이 포함되어 있습니다. 강사가 수입 보고서에서 이러한 거래를 보는 경우, 수입 배분액은 학생이 지급한 가격에서 세금을 공제한 금액에서 계산됩니다. 

    본 방침은 수시로 업데이트될 수 있습니다. Udemy 제품 출시의 최신 동향을 얻기 위해서는 여기와 Teach Hub를 다시 확인하시기 바랍니다.

    Политика ценообразования и стимулирования продаж (вступает в силу 22 августа 2016 г.)

    Предыдущую версию, которая действует в настоящее время до 22 августа 2016 г., см. здесь.

    Эта Политика ценообразования и стимулирования продаж включает в себя всю информацию о нашем ценообразовании, дополнительных маркетинговых программах и стимулировании продаж, начиная с 22 августа 2016 г. 

    Перед внесением каких-либо существенных изменений в настоящую Политику ценообразования и стимулирования продаж мы вышлем вам уведомление по электронной почте или разместим объявление на веб-сайте компании Udemy. Если у вас возникнут какие-либо вопросы по настоящей политике, то напишите в нашу службу поддержки, используя форму ниже.

    Все используемые термины, написанные с заглавной буквы и не определенные здесь иным образом, имеют значения, указанные в Условиях использования или Условиях и положениях о работе инструктора компании Udemy (далее — «Условиях работы инструктора»). Данная Политика ценообразования и стимулирования продаж разработана в соответствии с условиями и положениями, изложенными в Условиях работы инструктора.

    Любая версия настоящей Политики ценообразования и стимулирования продаж на языке, отличном от английского, предоставляется исключительно для удобства, и вы понимаете и соглашаетесь с тем, что оригинал документа на английском языке будет иметь преимущество при возникновении каких-либо конфликтов. 


    ЦЕНООБРАЗОВАНИЕ

    Выбор базовой цены 
    Являясь инструктором, вы можете выбрать уровень, регулирующий базовую цену на ваш курс, исходя из матрицы ценовых уровней компании Udemy (краткое описание которой приводится ниже). Вы можете сделать это, перейдя к экрану «Редактировать цену» в своей учетной записи инструктора. После этого студенты будут видеть выбранную цену, если только другие корректировки не будут сделаны в соответствии с условиями настоящей Политики ценообразования и стимулирования продаж. Эта матрица ценовых уровней будет периодически обновляться в соответствии с рыночными условиями или изменениями валютных курсов. Несмотря на это, в связи с программами стимулирования продаж стоимость некоторых курсов может быть оценена выше по усмотрению компании Udemy.

    За исключением случаев, когда курс предоставляется через маркетинговые программы компании Udemy или предлагается в мобильных приложениях компании Udemy, ответственность за определение базовой цены такого курса несет только инструктор, в соответствии с Условиями работы инструктора. В случае если курсы предлагаются в мобильных приложениях компании Udemy, то преимущество будет иметь матрица ценовых уровней провайдера мобильной платформы. Провайдер выбирает ценовой уровень, максимально приближенный к цене курса, определенной инструктором. Обратите внимание, что контроль над конвертацией валюты на мобильных платформах ведется самими платформами, и, соответственно, цена курса может отличаться от выбранного вами ценового уровня. 

    RU_IPT.png

    На текущий момент на Udemy студенты могут покупать курсы в следующей валюте: американский доллар США (USD), британский фунт (GBP), евро (EUR), японская иена (JPY), сингапурский доллар (SGD), мексиканское песо (MXN), бразильский реал (BRL), канадский доллар (CAD), австралийский доллар (AUD), новый израильский шекель (ILS), тайский бат (THB), новый тайваньский доллар (TWD) южноафриканский ранд (ZAR), индийская рупия (INR), польский злотый (PLN), турецкая лира (TRY), норвежская крона (NOK); южнокорейский вон (KRW).


    Валюты в мобильных приложениях

    Несмотря на вышесказанное, мобильное приложение компании Udemy поддерживает все виды валют, предлагаемые провайдерами мобильных платформ (такими как Apple и Google). В разделе Your Revenue («Ваш доход») Отчета о доходах инструктора для каждой покупки представлена информация о валюте и количестве обучающихся, для которых был куплен курс. 


    Доля дохода и налоги

    Как указано в разделе 9 Условий работы инструктора, если вы не выберете маркетинговые программы компании Udemy (см. ниже), то мы заплатим вам пятьдесят процентов (50 %) чистой суммы, полученной от вашего курса (за исключением территории Японии) минус любые применимые вычеты, такие как возмещения обучающимся («стандартная доля дохода»). Если вы решили принять участие в любой из наших маркетинговых программ, то соответствующая доля доходов может быть различной, как определено для каждой программы.

    Компания Udemy производит все платежи инструкторам в долларах США, независимо от валюты, в которой произвел оплату студент. Компания Udemy возьмет на себя все расходы на обработку транзакций, за исключением конвертации иностранной валюты. 

    Если страна, студент которой покупает курс, потребует от компании Udemy перечислить налог на добавленную стоимость (НДС) или налог с товаров и услуг, то мы будем вычитать сумму налога из цены продажи курса при расчете чистой суммы. Чистая сумма будет разделена между компанией Udemy и инструкторами в соответствии с применимой моделью долей дохода.

    В число стран, требующих уплаты НДС / налога с товаров и услуг в настоящее время входят все страны Европейского союза, Великобритания, Южная Корея, Япония, Новая Зеландия и Австралия, однако компания Udemy оставляет за собой право, в случае необходимости, добавить в этот список другие страны.

    При необходимости, компания Udemy взимает и уплачивает налоги Европейского союза за покупки на сайте. В случае покупки в приложениях для мобильных телефонов, налог Европейского союза собирается и выплачивается компаниями Apple и Google соответственно. 


    Отчет о доходах

    Ваш отчет о доходах будет отображать местную Цену продажи (в местной валюте) и применимые курсы обмена:



    Вы можете просмотреть дополнительную информацию, нажав на отдельной транзакции.


    СТИМУЛИРОВАНИЕ ПРОДАЖ

    Маркетинговые программы компании Udemy для платных курсов
    Компания Udemy дает инструкторам возможность принять участие в следующих доступных в настоящее время маркетинговых программах через свою учетную запись инструктора. Для того, чтобы принять участие в любой из этих программ или откорректировать свои предпочтения, войдите в свою учетную запись на веб-сайте компании Udemy и нажмите на эту ссылку: https://www.udemy.com/user/edit-promotional-agreements/, затем прокрутите вниз до соответствующей программы, отмечая галочкой каждое окно для участия в программе, прокрутите вниз до нижней части страницы и нажмите кнопку «Save» (Сохранить), чтобы применить настройки. Отдельные предложения могут меняться время от времени, чтобы оптимизировать ваш доход, но самые последние предложения приведены ниже:


    1.    Программа предложений компании Udemy: Нацелена на стимулирование продаж вашего(-их) курса(-ов). 

    •  a) Миллионы студентов записываются на курсы каждый год в рамках Программы предложений компании Udemy. Оба канала стимулирования продаж, которые составляют Программу предложений компании Udemy, являются мощными инструментами, помогающими вам увеличить до максимума ваш потенциальный доход на веб-сайте Udemy. В Программе предложений компании Udemy используется система диффиренцированных скидок путем рассылки по электронной почте и через другие каналы, предназначенные для оптимизации продаж вашего курса. Вы можете выбрать участие в одной или обеих из следующих программ «Процентное стимулирование продаж» и/или «Стимулирование продаж по фиксированной цене»:
      • Программа «Процентное стимулирование продаж» позволяет компании Udemy предложить ваш курс со скидкой вплоть до 75 % от базовой цены;
      • Программа «Стимулирование продаж по фиксированной цене» позволяет компании Udemy предложить ваш курс по фиксированной цене, которая меньше базовой цены, но составляет не менее 10 долларов США (например, предложения по 10, 19 или 29 долларов США), за исключением Бразилии, Мексики, Индии, Турции и Южной Африки. Обратите внимание, что цена продажи в рамках стимулирования продаж по фиксированной цене может представлять собой скидку в размере более 75 %, в зависимости от соответствующей базовой цены.
    • b) Программа предложений компании Udemy может рекламироваться через раздел Услуги, путем рассылки информации пользователям или через сторонние платформы. Вы понимаете и соглашаетесь с тем, что фактическая продолжительность может варьироваться для какой-либо конкретной Программы предложений компании Udemy.
    • c) Доля дохода: Участвуя в программе предложений компании Udemy вы признаете, что (i) ваша доля дохода будет варьироваться, но может составлять до 50 % от чистой суммы в большинстве регионов; (ii) не все программы доступны во всех географических регионах. 


    2.    Программа маркетингового продвижения компании Udemy: Многоканальная маркетинговая программа для стимулирования продаж вашего курса. 

    • a) Компания Udemy имеет сеть из десятков тысяч партнерских сайтов («Аффилированные лица») и налаженные отношения со сторонними рекламными сайтами («Рекламные партнеры» и, вместе с Аффилированными лицами, «Внешние партнеры»). У нас также есть целая группа специалистов, применяющая передовые тактики цифрового маркетинга (например, платную рекламу). Программа маркетингового продвижения — это маркетинговая программа компании Udemy, с помощью которой курсы рекламируются через аффилированные лица и сторонние платформы деловых партнеров, например, Facebook. Эта программа не предусматривает предоплату.
    • b) Когда компания Udemy, по своему выбору, покупает и размещает рекламные объявления о вашем курсе на сторонних платформах и отслеживает полученные продажи при помощи соответствующих методов (включая, среди прочего, пиксели слежения, куки и т.п.) («Платная реклама»), за такую деятельность, связанную с платной рекламой, будут взиматься комиссионные.
    • c) Доля дохода: Принимая участие в программе маркетингового продвижения компании Udemy, вы соглашаетесь с тем, что: (i) компания Udemy может привлекать внешних партнеров и применять платную рекламу для продвижения вашего курса; (ii) не все программы доступны во всех географических регионах; (iii) компания Udemy может вычитать комиссионные внешнего партнера или расходы на платную рекламу перед расчетом чистой суммы. Вы признаете, что в связи с программой маркетингового продвижения компании Udemy ваша доля дохода может варьироваться, но в большинстве случаев будет составлять 25 % от чистой суммы. 

    3.    Подписка на бизнес-контент веб-сайта компании Udemy: возможность присоединиться к избранной группе курсов, предлагаемых корпоративным клиентам компании Udemy. 

    • a) Если вы решите принять участие в этой программе, компания Udemy может пригласить вас присоединиться к своей программе подписки на информационные материалы, также известной под названием «Компания Udemy для бизнеса». В нашем предложении «Udemy для бизнеса» избранные курсы предлагаются в комплекте ежемесячной подписки для корпоративных клиентов компании Udemy («Корпоративные клиенты»). Хотя в программу подписки на информационные материалы могут быть включены не все ваши курсы, она является отличным способом стать частью развивающейся системы взаимоотношений с корпоративными клиентами компании Udemy и получать дополнительные доходы от курса. 
    • b) Принимая участие в программе подписки на информационные материалы, вы соглашаетесь включить все свои курсы в предложения программы подписки на информационные материалы. Компания Udemy может выбрать, какие из ваших курсов включить в конкретную программу подписки на информационные материалы для корпоративных клиентов, а также время от времени, по своему усмотрению, может изменять выбор курсов в каждой программе, в соответствии с потребностями и запросами корпоративных клиентов. Цена продажи курсов, включенных в программу подписки на информационные материалы, устанавливается на усмотрение компании Udemy.
    • c) Вы понимаете и соглашаетесь с тем, что участвуя в программе подписки на информационные материалы, вы не можете исключить свои курсы из списка или сделать их частными в течение срока действия вашего участия. 
    • d) Прекращение. Вы в любое время можете прекратить участие в программе подписки на информационные материалы. Компания Udemy перестанет предлагать ваши курсы в рамках программы подписки на информационные материалы в течение шести (6) месяцев после прекращения. После этого ваши курсы больше не будут предлагаться новым корпоративным клиентам в рамках программы подписки на информационные материалы, но любой корпоративный клиент, который купил программу подписки на информационные материалы в то время, как ваши курсы были включены в нее, и чьи сотрудники зачислены для участия в ваших курсах, будет по-прежнему иметь возможность получить доступ и участвовать в этих курсах до тех пор, пока он остается корпоративным клиентом, оплачивающим курсы.
    • e) Доход. Вы будете получать плату за использование ваших курсов, предлагаемых через программу подписки на информационные материалы. Эти комиссионные будут рассчитываться следующим образом: 
      1. Каждый месяц компания Udemy будет рассчитывать общую ежемесячную абонентскую плату, уплачиваемую корпоративными клиентами, подписанными на тот момент на нашу программу подписки на информационные материалы («Доход от корпоративных клиентов»).
      2. Пятьдесят процентов (50 %) этого дохода от корпоративных клиентов будет направлено инструкторам, участвующим в программе подписки на информационные материалы («общий фонд оплаты инструкторов»), пропорционально, как описано ниже.
      3. Каждый месяц компания Udemy будет рассчитывать совокупные минуты, использованные всеми обучающимися, которые подписались на программу подписки на информационные материалы («общие использованные минуты подписки»).
      4. Каждый месяц компания Udemy будет также рассчитывать, сколько минут из общих использованных минут подписки могут быть отнесены к каждому из ваших отдельных курсов, участвующих в программе подписки на информационные материалы («использованные минуты отдельных курсов»).
      5. Ваша доля дохода каждый месяц будет рассчитываться следующим образом: Общий фонд оплаты инструкторов, умноженный на (Использованные минуты отдельных курсов, деленные на общие Общие использованные минуты подписки) = Доля дохода.

    Купоны, созданные инструкторами

    В качестве инструктора вы можете увеличить объем продаж путем продвижения ваших курсов с помощью кода купона («Код купона»), который вы можете создать на веб-сайте Udemy в соответствии с инструкциями по адресу:https://support.udemy.com/hc/en-us/articles/229603968Вы получите девяносто семь процентов (97 %) чистой суммы (как определено в Условиях работы инструктора) от тех студентов, которые введут ваш код купона при зачислении на ваш курс, за исключением территории Японии, где вы получите девяносто шесть процентов (96 %) чистой суммы. 

    Используя Коды купона, вы можете предложить свои курсы с любой процентной скидкой, при условии, что Цена продажи вашего курса не опустится ниже 10 долл. США. В качестве альтернативы вы можете также предложить свой курс бесплатно, то есть с полной 100% скидкой от Базовой цены. Обратите внимание, что фактическая скидка может быть немного выше из-за округления и конвертации валюты. Несмотря на вышесказанное, вы можете выдать Коды купона, которые позволяют пользователям участвовать в вашем курсе бесплатно.

    Являясь инструктором, вы должны знать, что валюта, которую ваши общающиеся будут видеть в разделе Services («Услуги»), может отличаться от валюты, в которой вы указали цену своего курса. Ваш купон будет по-прежнему действительным и будет предоставлять пропорциональную скидку в любом из поддерживаемых компанией Udemy валют. 
    В случае если страной студента установлены правила по взиманию с нас налога, то обучающиеся будут видеть цены на курс с учетом налога. Когда инструктор увидит эту оплату в отчете о доходах, доля дохода рассчитывается исходя из цены, уплаченной студентом, за вычетом налога. 

    Настоящая политика может периодически обновляться. Уточните здесь и в Центре обучения, чтобы ознакомиться с последними версиями продукта Udemy.

     

    Read Article
  • Japan Pricing and Promotions Policy (effective August 22, 2016)

    This Pricing and Promotions Policy includes all of the information on Our pricing, optional marketing programs, and promotions commencing August 22, 2016, governing all Instructors who have created an instructor account from an IP address in Japan.

    We will provide you notice via email or a notification on the Udemy website prior to any material changes to this Pricing and Promotions Policy taking effect. If you have any questions on this policy, please email our Support team using the form below.

    All capitalized terms used and not otherwise defined herein shall have the meaning as provided in Udemy's Terms of Use or Instructor Terms and Conditions (“Instructor Terms”). This Pricing and Promotions Policy is subject to the terms and conditions set forth in the Instructor Terms.

    Any version of this Pricing and Promotions Policy in a language other than English is provided for convenience and you understand and agree that the English language, including territory specific provisions, will control if there is any conflict. 

    PRICING

    Selecting a Base Price 

    As an Instructor, You may select a Tier governing the Base Price for your Course from the Udemy price tier matrix (summary of which is provided below). You can do so by going to the “Price Edit” screen in Your Instructor Account. Thereafter, Students will see the price selected, unless otherwise adjusted pursuant to the terms of this Pricing and Promotions Policy. This price tier matrix will be updated periodically according to market conditions or as exchange rates change. Notwithstanding, in connection with promotional programs, certain Courses may be priced at higher prices at Udemy’s discretion.

    EN_IPT.png

    As set forth in the price tier matrix, Udemy currently offers students the ability to buy courses in the following currencies: American Dollar (USD), British Pound (GBP), Euro (EUR), Japanese Yen (JPY), Singaporean Dollar (SGD), Mexican Peso (MXN), Brazilian Real (BRL), Canadian Dollar (CAD), Australian Dollar (AUD), Israel Shekel (ILS), Thailand Baht (THB), Taiwan New Dollar (TWD) South African Rand (ZAR), Indian Rupee (INR), Polish Zloty (PLN), Turkish Lira (TRY), Norway Krone (NOK); and South Korea Won (KRW).

    Prices on Mobile

    Notwithstanding the above, the Udemy mobile application supports more than 50 currencies. You can see the currency and how much a Student bought a Course for under the “price paid” column on Your Instructor revenue report.

    Revenue Share and Taxes

    As set forth in Section 9 of the Instructor Terms, If You do not opt into the Udemy Marketing Programs, We will pay You thirty three percent (33%) of the Net Amount received for Your Course less any applicable deductions such as Student refunds (“Standard Revenue Share”). Should you decide to opt-in to any of our Marketing Programs, the relevant revenue share may be different, as defined for each program.

    Udemy makes all payments to Instructors in USD regardless of the currency in which the Student transacts. Udemy will assume all transaction processing fees, excluding foreign currency conversion. 

    When the country from which the Student purchases the Course requires Udemy to remit Value Added Tax (VAT) or GST (Goods & Services Tax), We will deduct the tax amount from the Course Sale Price when calculating the Net Amount. The Net Amount will be split between Udemy and Instructors under the applicable revenue share model.

    Countries requiring VAT currently include all European Union (EU) countries, the U.K., South Korea, Japan, New Zealand and Australia, but Udemy reserves the right to add additional countries to this list as necessary. In the case of mobile in-app purchases, European Union tax is charged and paid by Apple and Google respectively. 

    Revenue Report

    Your revenue report will display the local Sales Price (in localized currency) and the applied exchange rates:

    You can view additional information by clicking on an individual transaction.

    PROMOTIONS

    Udemy’s Marketing Programs for Paid Courses

    Udemy gives Instructors an opportunity to opt into the following currently available Marketing Programs via Your Instructor Account. To participate in any of these programs or adjust your preferences, log in to your Udemy Account and click this link: https://www.udemy.com/user/edit-promotional-agreements/ , then scroll down to the relevant program check each box to opt in, and scroll down to the bottom of the page and click save to apply your settings. The specific deals may change from time to time to optimize Your revenue, but the most current deals are below:

    1. Udemy Deals Program: Targeted to Drive Sales of Your Course(s). 

    • a) Millions of Students enroll in Courses every year through the Udemy Deals program. Both of the promotional channels that make up the Udemy Deals program are powerful levers to help You maximize Your revenue potential on Udemy. The Udemy Deals program utilizes highly segmented discounting via email and other channels designed to optimize sales of Your Course. You may choose to participate in either or both of the following programs, “Percentage Promotions” and/or “Fixed-Price Promotions”:
      • The “Percentage Promotions” program allows Udemy to offer your Course for a discount of up to and including 75% off the Base Price; and
      • The “Fixed-Price Promotions” program allows Udemy to offer Your Course for a fixed price that is less than the Base Price, but no less than approximately $10 USD (e.g., $10, $19 or $29 deals) except in Brazil, Mexico, India, Turkey and South Africa. Please note, the Sale Price under Fixed-Price Promotions may represent a discount exceeding 75% depending on the applicable Base Price.

    • b) Udemy Deals program offers may be promoted via the Services, communications to Users, or Third Party Platforms. You understand and agree that the actual duration may vary for any specific Udemy Deal program.
    • c) Revenue Share: By participating in the Udemy Deals Program, You acknowledge that (i) Your revenue share will vary, but may be up to 33% of Net Amount in most territories (ii) not all programs are available in all geographic territories. 

    2. Udemy Marketing Boost Program: A Multi-Channel Marketing Program to Drive Sales of Your Course. 

    • a) Udemy has a network of tens of thousands of partner sites ("Affiliates") and established relationships with third-party deal sites ("Deal Partners," and with Affiliates, "External Partners"). We also have an entire team dedicated to using advanced digital marketing tactics (such as paid advertising). The Udemy Marketing Boost Program is the Udemy Marketing Program that promotes Courses through Affiliates and Third Party Platforms Deal Partners such as Facebook. There is no upfront cost to this program.
    • b) When Udemy, at its option, purchases and places advertisements for Your Course on Third Party Platforms, and tracks the resulting sales through appropriate means (including, but not limited to, tracking pixels, cookies and the like) ("Paid Advertising"), there will be fees associated with such Paid Advertising activities.
    • c) Revenue Share: By participating in the Udemy Marketing Boost Program, You agree that Udemy: (i) may employ External Partners and undertake Paid Advertising to promote Your Courses; (ii) not all programs are available in all geographic territories and (ii) may deduct External Partner fees or Paid Advertising fees before calculating the Net Amount. You acknowledge that in connection with the Udemy Marketing Boost Program, Your revenue share may vary, but will be 25% of Net Amount in most cases. 

    Instructor Created Coupons

    As an Instructor, You may be able to increase Your sales by promoting Your Course(s) by using a coupon code (“Coupon Code”) that You have created on Udemy in accordance with the instructions found at:https://support.udemy.com/hc/en-us/articles/229603968
    You will receive ninety six percent (96%) of the Net Amount (as defined in the Instructor Terms) from those Student who input Your Coupon Code at the time they enroll in Your Course. 

    By using Coupon Codes, You may offer Your Course(s) at any percentage discount, provided Your Course Sale Price does not fall below $10 USD. Alternatively, You may also offer Your Course(s) for free, i.e. at a full 100% off of the Base Price. Note that the actual discount may be slightly higher due to rounding and currency conversion. Notwithstanding the foregoing, You may issue Coupon Codes that allow Users to take Your Course for free.

    As an Instructor, you should be aware that the currency Your Students see on the website may be different than the currency at which You listed Your Course. Your coupon will still work and it will give a proportional discount in any of the Udemy supported currencies. 

    When the country of the Student requires Us to charge tax, Students view Course prices inclusive of tax. When an Instructor sees this transaction in the revenue report, the revenue share is calculated from the price the Student paid minus tax. 

    This policy may be updated from time to time, including to reflect the release of new currencies. Check back here and the Teach Hub to stay current with Udemy product releases.

    *Instructors who change residency may contact instructorsupport@udemy.com. 

    Read Article
  • Udemy’s Pricing and Promotions Policy (Previous)

    This Pricing and Promotions Policy includes all of the information on Our current pricing, optional Marketing Programs, and promotions.

    We will provide you notice via email or a notification on the Udemy website prior to any material changes to this Pricing and Promotions Policy taking effect. If you have any questions on this policy, please email our Support team by clicking here.

    All capitalized terms used and not otherwise defined herein shall have the meaning ascribed to them in Udemy’s Terms of Use or Instructor Terms and Conditions (“Instructor Terms”). This Pricing and Promotions Policy is subject to the terms and conditions set forth in the Instructor Terms.

    Any version of this Pricing and Promotions Policy in a language other than English is provided for convenience and you understand and agree that the English language will control if there is any conflict. 

    PRICING

    Selecting a Base Price 

    As an Instructor, You may select any Tier as the Base Price for your Course from the Udemy price tier matrix below by going to the “Price Edit” screen in Your Instructor Account. Thereafter, Students will see a price based on such matrix, unless otherwise adjusted pursuant to the terms of this Pricing and Promotions Policy. This price tier matrix will be updated periodically as exchange rates change. Notwithstanding, in connection with promotional programs, certain Courses may be priced at higher prices at Udemy’s discretion.
     

    Currency
    Tier 1
    Tier 2
    Tier 3
    Tier 4
    Tier 5
    Tier 6
    Tier 7
    USD
    20
    25
    30
    35
    40
    45
    50
    GBP
    15
    20
    25
    30
    35
    40
    45
    JPY
    2400
    3000
    3600
    4200
    4800
    5400
    6000
    EUR
    20
    25
    30
    35
    40
    45
    50
    SGD
    30
    40
    50
    60
    70
    80
    90
    MXN
    300
    400
    500
    600
    700
    800
    900
    BRL 50 75 100 125 150 175 200
    CAD
    25
    30
    35
    40
    50
    60
    70
    AUD 25 30 35 40 50 60 70
    THB 600 800 1000 1200 1400 1600 1800
    ILS 75 100 125 150 175 200 225
    TWD 600 800 1000 1200 1400 1600 1800


    As set forth in the price tier matrix above, Udemy currently offers Students the ability to buy Courses in twelve currencies: American Dollar (USD), British Pound (GBP), Euro (EUR), Japanese Yen (JPY), Singaporean Dollar (SGD), Mexican Peso (MXN), Brazilian Real (BRL), Canadian Dollar (CAD), Australian Dollar (AUD), Israel Shekel (ILS), Thailand Baht (THB), and the Taiwan New Dollar (TWD).
     
    Prices on Mobile

    Notwithstanding the above, the Udemy mobile application supports more than 50 currencies. You can see the currency and how much a Student bought a Course for under the “price paid” column on Your Instructor revenue report.

    Revenue Share and Taxes

    As set forth in Section 9 of the Instructor Terms, If You do not opt into the Udemy Marketing Programs, We will pay You fifty percent (50%) of the Net Amount received for Your Course (Except in the territory of Japan) less any applicable deductions such as Student refunds (“Standard Revenue Share”). Should you decide to opt-in to any of our Marketing Programs, the relevant revenue share may be different, as defined for each program.

    Udemy makes all payments to Instructors in USD regardless of the currency in which the Student transacts. Udemy will assume all transaction and conversion fees (other than a 3% credit card processing fee).

    When the country from which the Student purchases the Course requires Udemy to remit Value Added Tax (VAT), We will deduct the tax amount from the Course Sale Price when calculating the Net Amount. The Net Amount will be split between Udemy and Instructors under the applicable revenue share model.

    Countries requiring VAT currently include all European Union (EU) countries, UK, Japan and South Korea.
    When applicable, Udemy charges and pays European Union taxes for website purchases. In the case of mobile in-app purchases, European Union tax is charged and paid by Apple and Google respectively. 

    Revenue Report

    Your revenue report will display the local Sales Price (in localized currency) and the applied exchange rates:



    You can view additional information by clicking on an individual transaction.

    PROMOTIONS

    Udemy’s Marketing Programs for Paid Courses

    Udemy gives Instructors an opportunity to opt into the following currently available Marketing Programs via Your Instructor Account. To participate in any of these programs or adjust your preferences, log in to your Udemy Account and click this link: https://www.udemy.com/join/login-popup/?next=/user/edit-instructor-info/, then click on Premium Instructor on the left side of the page and select Manage Promotional Agreements. Scroll down to the relevant program and check the box to opt in. Scroll down to the bottom of the page and click save to apply your settings. The specific deals may change from time to time to optimize Your revenue, but the most current deals are below:

    1. Udemy Deals Program: Targeted to Drive Sales of Your Course(s). 

    • a. The "Udemy Deals Program" utilizes highly segmented discounting via email and other channels designed to optimize sales of Your Course. 
    • b. Udemy Deals Program offers may be promoted via the Services, communications to Users, or Third Party Platforms. You understand and agree that the actual duration of any specific Udemy Deal Program or percentage discount offered may vary.
    • c. By participating in the Udemy Deals Program, You agree that We may offer Your Course(s) in limited time deals and price tests as follows:  
      • For a discount of up to and including 50% off the Base Price.
    • d. Revenue Share: By participating in the Udemy Deals Program, You acknowledge that (i) Your revenue share will vary, but may be up to 50% of Net Amount (ii) not all programs are available in all geographic territories. 

    2. Udemy Marketing Boost Program: A Multi-Channel Marketing Program to Drive Sales of Your Course

    • a. Udemy has a network of tens of thousands of partner sites ("Affiliates") and established relationships with third-party deal sites ("Deal Partners," and with Affiliates, "External Partners"). We also have an entire team dedicated to using advanced digital marketing tactics (such as paid advertising).The Udemy Marketing Boost Program is the Udemy Marketing Program that promotes Courses through Affiliates and Third Party Platforms Deal Partners such as Facebook. There is no upfront cost to this program.
    • b. When Udemy, at its option, purchases and places advertisements for Your Course on Third Party Platforms, and tracks the resulting sales through appropriate means (including, but not limited to, tracking pixels, cookies and the like) ("Paid Advertising"), there will be fees associated with such Paid Advertising activities.
    • c. Revenue Share: By participating in the Udemy Marketing Boost Program, You agree that Udemy: (i) may employ External Partners and undertake Paid Advertising to promote Your Courses; (ii) not all programs are available in all geographic territories and (ii) may deduct External Partner fees or Paid Advertising fees before calculating the Net Amount. You acknowledge that in connection with the Udemy Marketing Boost Program, Your revenue share may vary, but will be 25% of Net Amount in most cases. 

    3. Udemy For Business Content Subscription: An Opportunity to Join a Select Group of Courses Offered to Udemy's Corporate Customers

    • a. Should You decide to opt-in to this program, Udemy may invite You to join its "Content Subscription Program”, also known as Udemy For Business. In our Udemy for Business offering, select Courses are offered in a bundled monthly subscription to Udemy's corporate or enterprise customers ("Enterprise Customers"). Although not all of Your Course(s) may be included in the Content Subscription Program, the Content Subscription Program is a terrific way to be a part of Udemy's growing business-to-business offering and generate incremental Course revenue. 
    • b. By participating in the Content Subscription Program, You agree to make all of Your Course(s) eligible for inclusion in the Content Subscription Program offerings. Udemy may elect which of Your Courses to include in the specific Content Subscription Program for an Enterprise Customer, and may change the selection of Courses in each Content Subscription Program from time to time, in its sole discretion, in response to the needs and requests of Enterprise Customers. The Sale Price for Courses included in the Content Subscription Program are at Udemy's discretion.
    • c. You understand and agree that by participating in the Content Subscription Program, You may not unpublish or make Your Courses private during the term of Your participation. 
    • d. Termination. You may elect to terminate Your participation in the Content Subscription Program at any time. Udemy will cease to offer Your Course(s) as a part of the Content Subscription Program within six (6) months of termination. Thereafter, Your Course(s) will no longer be offered to new Enterprise Customers as part of the Content Subscription Program, but any Enterprise Customer which purchased a Content Subscription Program while Your Course(s) were included and whose employees enrolled in your Course(s) will continue to be able to access and enroll in those Course(s) for as long as they remain a paying Enterprise Customer.
    • ​e. Revenue. You will earn fees for all enrollments in Your Course(s) offered through the Content Subscription Program. These fees will be calculated as follows:​
      • Any fees under the Content Subscription Program will be paid according to the Payment Terms above.
      • Your fee for Your Course(s) offered in that Content Subscription Program will be 50% of Your Percentage of the Total Amount for that Content Subscription Program.
      • Udemy will track the total number of whole minutes when all Students in a Content Subscription Program are viewing any Course ("Aggregate Minutes"), and the percentage of the Aggregate Minutes that Your Course(s) are viewed ("Your Percentage").
      • Each month, Udemy will calculate the Net Amount from all Enterprise Customers attributed to the Content Subscription Program ("Total Amount").

    Instructor Created Coupons

    As an Instructor, You may be able to increase Your sales by promoting Your Course(s) by using a coupon code (“Coupon Code”) that You have created on Udemy in accordance with the instructions found at: https://support.udemy.com/customer/portal/articles/1503919-how-do-i-create-a-coupon-for-my-course- . 

    You will receive ninety seven percent (97%) of the Net Amount (as defined in the Instructor Terms) from those Student who input Your Coupon Code at the time they enroll in Your Course, except in the territory of Japan where You will receive ninety six percent (96%) of the Net Amount. 

    A discount coupon may not be more than 50% off of the Base Price. Note that the actual discount may be slightly higher due to rounding and currency conversion. Notwithstanding the foregoing, You may issue Coupon Codes that allow Users to take Your Course for free.

    As an Instructor, you should be aware that the currency Your Students see on the website may be different than the currency at which You listed Your Course. Your coupon will still work and it will give a proportional discount in any of the Udemy supported currencies. 

    When the country of the Student requires Us to charge tax, Students view Course prices inclusive of VAT. When an Instructor sees this transaction in the revenue report, the revenue share is calculated from the price the Student paid minus VAT. 

    This policy may be updated from time to time, including to reflect the release of new currencies. Check back here and the Teach Hub to stay current with Udemy product releases.
    Read Article
  • Instructor Shopping Cart FAQ

    What is Shopping Cart?

    Shopping cart is a way for students to purchase multiple courses on Udemy and enter payment details only once. This makes it easier and faster for students to purchase more than 1 course!

    What does this mean for me?

    Shopping cart provides a fast, easy, and organized way for students to purchase more than 1 course, as opposed to buying a course individually. Reducing the barrier to purchase results in an improved, more streamlined student experience.

    I’m an instructor and a student. As a student, I’ve seen shopping cart already. What data can you share about the test that you’ve been running?

    During our test phase, shopping cart has been used on thousands of Udemy transactions. Our data team has been tracking this carefully. Students who want to purchase multiple courses from Udemy are able to do so faster and more easily.

    Do students have to use the shopping cart to purchase courses?

    Nope. If you want to purchase just one course, click Take this course and enter your payment information. Alternatively, you can click Add to Cart to check out with a single course in the cart.

    If a student comes in through my coupon, and Udemy is also running a promotion, which coupon code is applied during checkout?

    The coupon code that results in the better price for students is applied. If the student lands on a course via an instructor coupon, and a sitewide coupon that results in a lower price for the student is applied within 24 hours of the student arriving to the course via the instructor coupon, the instructor will get 97% of the sale price.

    Please note that currently, if a student purchases a course and then finds a coupon for the same course at a lower price and writes in to us, our Support team will issue a partial refund to make up the difference.

    Can I view if my course has been Saved for Later or Wishlisted?

    Currently, we do not have this functionality enabled for instructors.

    Will there be any change to my revenue report?
    There will be no change to your revenue report. If a student purchases your course with other courses that are not yours via shopping cart, only your course, with any applicable coupon, will appear on your revenue report.

    Students are reporting that they are can’t use my coupon at checkout. Why would this happen?
    There are 2 main reasons this could happen:

    1. The coupon code is expired. 
    2. Another coupon code is in use that overrides your coupon code. This could happen if the other coupon code provides a better price for the student. For more information on this, please see the above question.

    If a student has a checkout issue, what should I do?

    Please tell the student to contact Udemy directly at support@udemy.com so that we can get the issue resolved as soon as possible!

    My students are asking me a lot of questions. Do you have any resources for them?

    We do! Check out our support article about the Shopping Cart, and we also have a student FAQ here (and feel free to link your students directly to them). You can also direct students to contact our support team so we can assist them one-on-one.

    Read Article
  • Pricing and Promotions Policy (effective August 22, 2016)

    For the previous version, effective now through August 22, 2016, click here.

    This Pricing and Promotions Policy includes all of the information on Our pricing, optional marketing programs, and promotions commencing August 22, 2016. 

    For the Pricing and Promotions Policy in languages other than English, please refer to the links posted below.

    (German) Richtlinien für Preise und Werbeaktionen (gültig ab 22. August 2016) 
    (Japanese) 日本向け価格設定およびプロモーションに関するポリシー(2016年8月22日発効)
    (Portuguese) Política de Preços e Promoções (em vigor a partir de 22 de agosto de 2016)
    (Spanish) Política de precios y promociones (en vigor a partir del 22 de agosto de 2016)
    (French) Politique tarifaire et promotionnelle (effective à compter du 22 août 2016)​
    (Chinese - Traditional) 定價與促銷政策(2016 年 8 月 22 日生效) 
    (Chinese - Simplified) 定价和推广政策(2016 年 8 月 22 日生效)
    (Turkish) Fiyatlandırma ve Promosyon Politikası (22 Ağustos 2016 tarihinden itibaren geçerlidir)
    (Korean) 가격책정 및 프로모션 방침 (2016년 8월 22일 시행)
    (Russian)  Политика ценообразования и стимулирования продаж (вступает в силу 22 августа 2016 г.)​
    (Italian) Politica sui prezzi e sulle promozioni (valida dal 22 agosto 2016)

    We will provide You notice via email or a notification on the Udemy website prior to any material changes to this Pricing and Promotions Policy taking effect. If You have any questions on this policy, please email Our Support team using the form below.

    All capitalized terms used and not otherwise defined herein shall have the meaning as provided in Udemy’s Terms of Use or Instructor Terms and Conditions (“Instructor Terms”). This Pricing and Promotions Policy is subject to the terms and conditions set forth in the Instructor Terms.

    Any version of this Pricing and Promotions Policy in a language other than English is provided for convenience and You understand and agree that the English language will control if there is any conflict. 


    PRICING

    Selecting a Base Price 
    As an Instructor, You may select a Tier governing the Base Price for Your Course from the Udemy price tier matrix (summary of which is provided below). You can do so by going to the “Price Edit” screen in Your Instructor Account. Thereafter, Students will see the price selected, unless otherwise adjusted pursuant to the terms of this Pricing and Promotions Policy. This price tier matrix will be updated periodically according to market conditions or as exchange rates change. Notwithstanding, in connection with promotional programs, certain Courses may be priced at higher prices at Udemy’s discretion

    Except when a Course is made available through Udemy’s Marketing Programs, or when a Course is offered on Udemy's mobile applications, an Instructor will be solely responsible for determining the Base Price to be charged for such Course, in accordance with the Instructor Terms. In the case of Courses offered on Udemy's mobile applications, the mobile platform provider’s pricing matrix will control and the provider will select the price tier that is closest to the Course price set by the Instructor.  Please note that currency conversion on mobile platforms is controlled by those platforms and accordingly your Course price may appear as different than the pricing tier You selected. 

    EN_IPT.png

    As set forth in the price tier matrix, Udemy currently offers students the ability to buy courses in the following currencies: American Dollar (USD), British Pound (GBP), Euro (EUR), Japanese Yen (JPY), Singaporean Dollar (SGD), Mexican Peso (MXN), Brazilian Real (BRL), Canadian Dollar (CAD), Australian Dollar (AUD), Israel Shekel (ILS), Thailand Baht (THB), Taiwan New Dollar (TWD) South African Rand (ZAR), Indian Rupee (INR), Polish Zloty (PLN), Turkish Lira (TRY), Norway Krone (NOK); and South Korea Won (KRW).


    Currencies on Mobile

    Notwithstanding the above, the Udemy mobile application supports all currencies offered by the mobile platform providers (such as Apple and Google). You can see the currency and how much a Student bought the Course for by accessing “Your Revenue” for each purchase on Your Instructor revenue report.   


    Revenue Share and Taxes

    As set forth in Section 9 of the Instructor Terms, If You do not opt into the Udemy Marketing Programs (see below), We will pay You fifty percent (50%) of the Net Amount received for Your Course (except in the territory of Japan) less any applicable deductions such as Student refunds (“Standard Revenue Share”). Should You decide to opt in to any of Our Marketing Programs, the relevant revenue share may be different, as defined for each program.

    Udemy makes all payments to Instructors in USD regardless of the currency in which the Student transacts. Udemy will assume all transaction processing fees, excluding foreign currency conversion. 

    When the country from which the Student purchases the Course requires Udemy to remit Value Added Tax (VAT) or GST (Goods & Services Tax), We will deduct the tax amount from the Course Sale Price when calculating the Net Amount. The Net Amount will be split between Udemy and Instructors under the applicable revenue share model.

    Countries requiring VAT / GST currently include all European Union (EU) countries, the U.K., South Korea, Japan, New Zealand and Australia, but Udemy reserves the right to add additional countries to this list as necessary.

    When applicable, Udemy charges and pays European Union taxes for website purchases. In the case of mobile in-app purchases, European Union tax is collected and paid by Apple and Google respectively. 


    Revenue Report

    Your revenue report will display the local Sales Price (in localized currency) and the applied exchange rates:



    You can view additional information by clicking on an individual transaction.


    PROMOTIONS

    Udemy’s Marketing Programs for Paid Courses
    Udemy gives Instructors an opportunity to opt into the following currently available marketing programs (“Marketing Programs”) via Your Instructor Account. To participate in any of these programs or adjust Your preferences, log in to Your Udemy Account and click this link: https://www.udemy.com/user/edit-promotional-agreements/ , then scroll down to the relevant program check each box to opt in, and scroll down to the bottom of the page and click save to apply Your settings. The specific deals may change from time to time to optimize Your revenue, but the most current deals are below:

    1.    Udemy Deals Program: Targeted to Drive Sales of Your Course(s). 

    • a) Millions of Students enroll in Courses every year through the Udemy Deals program. Both of the promotional channels that make up the Udemy Deals program are powerful levers to help You maximize Your revenue potential on Udemy. The Udemy Deals program utilizes highly segmented discounting via email and other channels designed to optimize sales of Your Course. You may choose to participate in either or both of the following programs, “Percentage Promotions” and/or “Fixed-Price Promotions”: 
      • The “Percentage Promotions” program allows Udemy to offer Your Course for a discount of up to and including 75% off the Base Price; and
      • The “Fixed-Price Promotions” program allows Udemy to offer Your Course for a fixed price that is less than the Base Price, but no less than approximately $10 USD (e.g., $10, $19 or $29 deals) except in Brazil, Mexico, India, Turkey and South Africa. Please note, the Sale Price under Fixed-Price Promotions may represent a discount exceeding 75% depending on the applicable Base Price.
    • b) Udemy Deals program offers may be promoted via the Services, communications to Users, or Third Party Platforms. You understand and agree that the actual duration may vary for any specific Udemy Deal program.
    • c) Revenue Share: By participating in the Udemy Deals program, You acknowledge that (i) Your revenue share will vary, but may be up to 50% of Net Amount in most territories; and  (ii) not all programs are available in all geographic territories. 


    2.    Udemy Marketing Boost Program: A Multi-Channel Marketing Program to Drive Sales of Your Course. 

    • a) Udemy has a network of tens of thousands of partner sites ("Affiliates") and established relationships with third-party deal sites ("Deal Partners," and with Affiliates, "External Partners"). We also have an entire team dedicated to using advanced digital marketing tactics (such as paid advertising). The Udemy Marketing Boost program is the Udemy Marketing Program that promotes Courses through Affiliates and Third Party Platforms Deal Partners such as Facebook. There is no upfront cost to this program.
    • b) When Udemy, at its option, purchases and places advertisements for Your Course on Third Party Platforms, and tracks the resulting sales through appropriate means (including, but not limited to, tracking pixels, cookies and the like) ("Paid Advertising"), there will be fees associated with such Paid Advertising activities.
    • c) Revenue Share: By participating in the Udemy Marketing Boost program, You agree that Udemy: (i) may employ External Partners and undertake Paid Advertising to promote Your Courses; (ii) not all programs are available in all geographic territories; and (iii) may deduct External Partner fees or Paid Advertising fees before calculating the Net Amount. You acknowledge that in connection with the Udemy Marketing Boost program, Your revenue share may vary, but will be 25% of Net Amount in most cases. 

    3.    Udemy For Business Content Subscription: An Opportunity to Join a Select Group of Courses Offered to Udemy's Corporate Customers. 

    • a) Should You decide to opt in to this program, Udemy may invite You to join Our Content Subscription program, also known as Udemy For Business. In Our Udemy for Business offering, select Courses are offered in a bundled monthly subscription to Udemy's corporate or enterprise customers ("Enterprise Customers"). Although not all of Your Course(s) may be included in the Content Subscription program, the Content Subscription program is a terrific way to be a part of Udemy's growing business-to-business offering and generate incremental Course revenue. 
    • b) By participating in the Content Subscription program, You agree to make all of Your Course(s) eligible for inclusion in the Content Subscription program offerings. Udemy may elect which of Your Courses to include in the specific Content Subscription program for an Enterprise Customer, and may change the selection of Courses in each Content Subscription program from time to time, in its sole discretion, in response to the needs and requests of Enterprise Customers. The Sale Price for Courses included in the Content Subscription program are at Udemy's discretion.
    • c) You understand and agree that by participating in the Content Subscription program, You may not unpublish or make Your Courses private during the term of Your participation. 
    • d) Termination. You may elect to terminate Your participation in the Content Subscription program at any time. Udemy will cease to offer Your Course(s) as a part of the Content Subscription program within six (6) months of termination. Thereafter, Your Course(s) will no longer be offered to new Enterprise Customers as part of the Content Subscription program, but any Enterprise Customer which purchased a Content Subscription program while Your Course(s) were included and whose employees enrolled in Your Course(s) will continue to be able to access and enroll in those Course(s) for as long as they remain a paying Enterprise Customer.
    • e) Revenue. You will earn fees for consumption of Your Course(s) offered through the Content Subscription program. These fees will be calculated as follows: 
      1. Each month, Udemy will calculate the total monthly subscription fees paid by Enterprise Customers currently subscribed to Our Content Subscription program (“Enterprise Revenue”).
      2. Fifty percent (50%) of this Enterprise Revenue will be allocated to Instructors participating in the Content Subscription program ("Total Instructor Payment Pool"), pro-rata, as further described below.
      3. Each month, Udemy will calculate the aggregate minutes consumed by all Students subscribed to the Content Subscription program ("Total Subscription Minutes Consumed").
      4. Each month, Udemy will also calculate how many minutes out of the Total Subscription Minutes Consumed are attributable to each of Your individual Course(s) participating in the Content Subscription program ("Total Individual Course Minutes").
      5. Your revenue share each month will be calculated as follows: Total Instructor Payment Pool multiplied by (Total Individual Course Minutes divided by Total Subscription Minutes Consumed) = Your revenue share

    Instructor Created Coupons

    As an Instructor, You may be able to increase Your sales by promoting Your Course(s) by using a coupon code (“Coupon Code”) that You have created on Udemy in accordance with the instructions found at:https://support.udemy.com/hc/en-us/articles/229603968
    You will receive ninety-seven percent (97%) of the Net Amount (as defined in the Instructor Terms) from those Student who input Your Coupon Code at the time they enroll in Your Course, except in the territory of Japan where You will receive ninety-six percent (96%) of the Net Amount. 

    By using Coupon Codes, You may offer Your Course(s) at any percentage discount, provided Your Course Sale Price does not fall below $10 USD. Alternatively, You may also offer Your Course(s) for free, i.e. at a full 100% off of the Base Price. Note that the actual discount may be slightly higher due to rounding and currency conversion. Notwithstanding the foregoing, You may issue Coupon Codes that allow Users to take Your Course for free.

    As an Instructor, You should be aware that the currency Your Students see on the Services may be different than the currency at which You listed Your Course. Your coupon will still work and it will give a proportional discount in any of the Udemy supported currencies. 

    When the country of the Student requires Us to charge tax, Course prices set by Instructors are inclusive of tax in the transaction. When an Instructor sees this transaction in the revenue report, the revenue share is calculated from the price the Student paid minus tax. 

    This policy may be updated from time to time. Check back here and the Teach Hub to stay current with Udemy product releases.
     

     

    Read Article
  • Pricing Your Course

    Your Udemy course can be free or paid. If you would like to charge for your courses, the first step is to fill out our Premium Instructor application. Once you are a Premium Instructor you can select a currency and price for your course.

    While you, the instructor control the price of your course, we do have marketplace price standards in order to ensure a consistent and intuitive pricing experience for students. We also offer guidance based on marketplace data, in order to help you find the best price for your course.

    What You Need to Know:

    • The minimum and maximum prices instructors can set for courses are listed in our global price matrix (see below for more information on our price matrix)
    • While you can change the price of your course at any time, you can switch from Free to Paid only once. If you switch from free to paid and back to free (or vice versa) after the course is published, your promotional announcements for the course will be permanently disabled.
    • Courses offered for a fee on Udemy cannot be offered for free off of Udemy (e.g. YouTube, your own site, other sites).

    The Global Price Matrix

    The global price tier matrix includes the minimum and maximum prices you can select for your courses, and also outlines the price points in each currency Udemy supports.

    • When you set your course list price in a given currency, you’re setting your list price at a particular tier. The list price that students will see in other currencies is calculated using the price tier matrix, based on the tier that it corresponds with.
    • The price points on the tier matrix are not calculated using only strict currency conversions. Since Udemy is a global marketplace, the prices are also based on market conditions in different countries and will be adjusted regularly.

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    To review Udemy’s Pricing and Promotions Policy please click here.

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  • When Will Udemy Promote my Course?

    One of the biggest benefits of putting your course up on Udemy is exposing your personal brand to Udemy's millions of students. For tips on how to market your courses off of Udemy, check out our Course Marketing page. While you're busy promoting your course off of Udemy, we're busy promoting your course on Udemy. Here's how.

    Ad-hoc Email Campaigns

    If you're a student on Udemy, you've probably seen these emails before.  "Heat up your Skills for Summer", "Do Something Today your Future Self will Thank you For" -- these sorts of emails are what we call "Ad Hoc Campaigns". Wondering who sees these emails and what they include?
    • Every email campaign is highly personalized.  This means that just because you receive it doesn't mean that your friend who's also a student on Udemy will.  We segment our students based on very specific behaviors and past purchases.
    • Email campaigns generally contain discounts. We also customize our coupons and discounts depending on the student’s behavior.
    • The most visible courses featured in the discount email are courses that the student receiving the email has 1) Viewed but not purchased; 2) Wishlisted but not purchased; 3) Previewed but not purchased.  We also feature courses that have a proven track record of selling as well as delighting students.  

    Action-Based Emails

    The Udemy marketing team identifies certain student actions on the site that indicate a student's interest in purchasing a course.  Once our system identifies those actions, we'll send out a hyper targeted (just to that student!) email campaign.  Here's how.
    • Every action based email is hyper targeted.  That means our system sends out one email to one student, based only on their actions on the site.
    • Typical actions that could trigger a targeted email are: searching a specific term; previewing a course; watching a course's promo video; wishlisting a course.
    Action based emails generally contain discounts based off of a student's behaviors on the site
     
    Retargeting Ads
     
    Udemy's marketing team is also invested in marketing your course off of Udemy, primarily through retargeted Facebook ads.  We want to keep your course on your potential student's mind, even when they're not on Udemy.  Here's how.
    • If a student has  1) Viewed your course but not purchased it; 2) Wishlisted your course but not purchased it; 3) Previewed your course but not purchased it they'll see an ad for your course appear in their Facebook newsfeed.
    • If a student has 1) Viewed your course but not purchased it; 2) Wishlisted your course but not purchased it; 3) Previewed your course but not purchased it they'll see an ad for your course appear on sites around the web.
    • Retargeting ads generally contain a discount.
    Because these ad campaigns are so highly targeted, the chance of seeing your own course in a promotional email to your personal account is small. But rest assured your course is being promoted to interested students both on and off of Udemy.
     
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  • How to Deactivate an Instructor Coupon

    Once a coupon has been created, it cannot be edited or deleted. If you would like to deactivate a coupon, however, it can be turned off and will no longer be active on your course.

    How to Turn Off a Coupon

    1. From the course management page, under course settings, click price & coupons.
    2. You'll see a list of coupons. Under status, toggle the coupon from on to off

    If a coupon has expired, the toggle will appear to be greyed out.


     

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  • How do I Create a Coupon for my Course?

    Creating coupons is an important part of any instructor's promotional strategy. When students use your coupon to enroll in your course, you will receive 97% of the revenue share. You can create coupons where the discounted price is no lower than $10 (please note that the lowest possible price tier for some countries may be lower than $10 to better reflect local market conditions).

    You can also create free and full price coupon codes for your courses.

    Create a Coupon

    1. From the Courses tab, on the Instructor Dashboard, click on the course you would like to update.
    2. From Course Management, click Price & Coupons on the left hand side
    3. Click Create new coupon
    4. Name the coupon
    5. Set the coupon price
    6. Set the quantity of coupons to create 
    7. Add an expiration date (recommended)
    8. Click Create Coupon

    Please note: You cannot edit a coupon once it has been created. A coupon can only be toggled on and off using the "status" slider on the right.

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    Coupon Code Requirements

    Your coupon code must be between 6 and 20 characters, and can only include CAPITAL letters (A-Z), numbers (0-9), periods ("."), dashes ("-") and or underscores ("_"). For example: NEWCOURSE20. 

    Sharing Your Coupon Code

    Once a coupon is created, it will appear in the coupon table. Next to the coupon name, click Get Link to see your coupon code link.

    It's recommended that you share the coupon link when promoting your course. When a potential student clicks on the link, the coupon will be applied to the course price automatically. If you do not share the coupon link, students will have to redeem your coupon code on the course landing page.

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  • I Opted Out of Udemy Coupons. How are Students Still Redeeming Them?

    Unfortunately, there is no way to void coupons that were previously created while you were opted in to the Udemy Deals Program. If you have opted out of the Udemy Deals Program, your courses will no longer be included in new coupon promotions. 

    Site wide coupons are refreshed a few times a month, and are used in Udemy emails and targeted promotions. These promotional campaigns cannot be changed automatically. As a result, it is possible that an older coupon can be applied to your course after you have opted out of the Udemy Deals Program.

    If students are still redeeming a coupon a month after opting out, however, please contact Udemy support.

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