This article outlines what the Udemy Business content subscription program is and explains how instructors can make their courses eligible for inclusion.
What is Udemy Business?
Udemy Business is Udemy’s B2B (business to business) learning solution. The Udemy Business program empowers organizations to address their biggest workforce challenges, by engaging employees in skills training and development using Udemy courses. To read more about many of the companies that leverage Udemy Business for their learning needs, please click here.
Udemy Business offers a subscription package of over 5,500 Udemy courses; chosen for their quality and relevance to a business audience. Instructors included in Udemy Business benefit from unique brand visibility in front of a new business audience, and also gain an additional revenue stream.
For more information on Udemy Business, and how you can enroll in the program, please read below.
How can Instructors get Involved With Udemy Business?
Opt-In: Make sure you’re opted into the Udemy Business Content Subscription marketing program, so that your courses are eligible for inclusion. You can enroll in the program on your promotional agreements page.
Please note: as a means to highlight the uniquely valuable collection of courses on Udemy Business and to reach a wider business audience, any content that is available on Udemy Business must be hosted exclusively on Udemy while it’s in the Udemy Business content collection. This policy does not apply to any content you’ve made available on your own websites or to any separate offerings like in-person trainings, books, etc. You can mark a single course as in violation of the exclusivity terms and ineligible for inclusion in the Udemy Business content collection, by filling out the eligibility form found in your course settings.
For more information, see Section 2.4 of the Promotions Policy.
How Does Udemy Business Decide Which Courses are Selected for the Program?
Udemy Business uses a number of criteria to determine which courses are add to the collection. First, instructors must be opted into the Udemy Business program in order for their courses to be considered. Next, Udemy Business sees a lot of value in using the power of the marketplace to assist with course selection. Accordingly, one of the primary ways the Udemy Business team chooses courses is based on student feedback, which is measured through recent course ratings. They then select the highest rated courses for the collection.
For more information on student reviews, and how to manage student feedback, please click here.
The Udemy Business team also considers factors such as the course content’s demand with Udemy Business customers, and their overall content strategy.
How Does the Revenue Share Work for the Udemy Business Program? And How is it Reported on Instructor Revenue Reports?
For detailed information on how instructors are paid for their inclusion in the Udemy Business Collection please click here.
Instructor revenue from the Udemy Business program is added to the revenue report differently than other purchases. Udemy Business revenue is added in the first week of the following month under the Udemy Business tab on your revenue report. For example, your Udemy Business revenue for the month of January, would appear in your January revenue report during the first week of February.
For sales inquiries, please complete this form.
Every year, millions of students enroll in courses discounted through the Udemy Deals Program, making it a powerful lever for instructors to help maximize their revenue potential on Udemy. This article outlines the Udemy Deals Program and how instructors can participate in the program or opt out.
What is the Udemy Deals program?
Instructors have the option to participate in the Udemy Deals Program. This allows Udemy to use marketing data to optimize your course's list price and offer your courses at a discount in different markets around the world.
Please note that a course’s inclusion in Udemy’s promotions, however, is not guaranteed. Courses are included in promotions based on a number of factors including course topic, enrollments, conversions, ratings, reviews and student behavior such as wishlisting, to name a few. So not all courses will be included in every Udemy promotion.
How courses' discount prices are determined during a promotion
Udemy uses data science and economic modelling to determine each course's promotional price range. Many factors such as a course's category, length, and competitive context are used to generate an initial discount price range. This range is then adjusted automatically in response to the course's sales performance at different price points and in different markets. The system takes into account both price and student conversion rates and seeks to maximize each course's revenue potential over time.
Local price floors
The Deals Program allows Udemy to offer your content to students at a discounted price or list price no lower than $9.99 USD (or local equivalent), except in Australia, Brazil, India, Indonesia, Mexico, South Africa, and Turkey and sales to Udemy’s resellers or distributors, where the price may be lower.
Where a sale to a Udemy reseller or distributor results in a sale price for your content that is lower than permitted by this Policy, Udemy will calculate your revenue share based on a Gross Amount permitted by this Policy.
Deals Program deals may be promoted through the Services, user communications, or third-party platforms, and the duration of the deals may vary.
How to opt in or out of the Udemy Deals Program
By default, instructors are opted into the Udemy Deals Program when they register as a premium instructor. Instructors can opt out of the program at any time (please see below).
To change your promotional agreements, and opt in or out of the Udemy Deals program please follow the steps below:
- Move your cursor to your profile picture in the upper right-hand corner of the screen.
- Click on Payout settings from the dropdown menu.
- Under the payout options, click Manage Promotional Agreements.
- Scroll down to Udemy Deals Program and make a selection.
- Scroll to the bottom of the page and click Save.
Opting out of the Udemy Deals Program as a published instructor
If you choose to opt out of the Udemy Deals Program after your course has been published, it may take up to 10 days for it to stop being offered at a discount on the Udemy site (for campaigns that started while you were opted in).
In addition to on-site promotions, please note that Udemy employs a variety of other marketing channels for instructors in the Deals Program (including emails, paid ads, affiliate marketing). It may take some time after your opt-out date before your courses are no longer promoted via these channels, but your courses will no longer be offered at a discount on the Udemy site 10 days after your opt-out date. This 10 day period helps ensure we honor discounts that have already been offered to students in active campaigns.
Your course will not be included in new discount campaigns that begin after the date you opted out. After the 10 day period, your courses will only be available at the list price you’ve selected (or when applicable, the price you’ve set in an instructor coupon you’ve created and promoted).
Please note that this will also affect your course's participation in external promotions such as search ads, social media placements, or retargeting.
Participation in Udemy Deals program is governed by the terms available here.
As a global marketplace, Udemy offers students the ability to buy courses in many different currencies. Accordingly, Udemy has created a global price tier matrix, which includes the minimum and maximum list prices supported on Udemy, and also outlines the price points in each currency Udemy supports.
This article explains the differences between the list and base prices for courses, as well as Udemy’s global price matrix.
List vs. base price
Instructors set a base price for each course, which is used as the course's list price for instructors who are not opted into the Udemy Deals Program. For instructors who opt in to the Udemy Deals Program, Udemy may generate and display a market-specific list price that is different from the base price (except in Japan).
Instructions on how instructors can set or change the base price of their courses are available in this article.
The global price matrix
When instructors set their course base price in a given currency, they’re setting the base price at a particular tier. The list price that students will see in other currencies is calculated using the price tier matrix, based on the tier that it corresponds with. A student’s account currency is based on the geographical information that's collected and entered when an account is created.
- The price points on the tier matrix are not calculated using only strict currency conversions. Since Udemy is a global marketplace, the prices are also based on market conditions in different countries and will be adjusted regularly.
- Please note: courses that you charge for on Udemy cannot be offered for free off of Udemy (e.g. YouTube, your own site, other sites).
Prices on the Udemy mobile app
The course price listed on the Udemy mobile apps may differ slightly from the course prices listed on the price tier matrix. The marketplaces for Udemy’s mobile applications are owned and managed by Apple (iOS app) and Google Play (Android app).
When a student purchases through the mobile app, the mobile platform provider's pricing matrix will set the price, and Udemy chooses the price tier closest to the applicable base price or promotional price. Because mobile platforms impose their own currency conversion rates, conversions for mobile app prices may not match the conversions in Udemy’s price tier matrix.
Minimum sales price after discount
The minimum sales price after discount, for each currency Udemy supports, are included in the table below. All of the pricing tiers can be viewed in the price tier matrix.
Please note that these numbers may be periodically updated.
Minimum Sales Price After Discount
Creating coupons and referring students is an important part of any instructor's promotional strategy. When students use your coupon or referral link to enroll in your course, you will receive 97% of the revenue share.
This article explains course referral links and the different types of coupons instructors can create for their courses. For tips on how to effectively leverage referral links and coupons to drive student enrollments, please click here.
Rules and guidelines for using course coupons and referral links can be viewed here.
Course referral links
Every paid course you publish has a referral link, which you can use to share and promote the course. When a student clicks on the link and proceeds to purchase your course within 24 hours, you will be credited with the sale, regardless of where the student clicked on the link (e.g., an affiliate site). If you have opted into Udemy’s Deals Program, the referral link will automatically match the price Udemy is currently offering to that student for your course. If you haven't, the referral link will match your course’s list price.
You can access the course referral link by navigating to the course page, and then by clicking Promotions on the left-hand side.
In addition to referral links, you can create coupons to promote your courses. You can create up to three coupons per course each month.
There are four types of coupons (see below). When a coupon expires, it will no longer affect the price displayed to the user. However, if the student purchases after clicking your coupon link, you will still be credited with the sale.
Current best price
Creates a limited-time offer for the current best price of your course.
For instructors in Udemy’s Deals Program, this is based on the lowest price Udemy would offer a given student in that market for your course, at the time you create the coupon.
Example: If the lowest discounted price Udemy would offer student A is $14.99 at the time you create the coupon, applying this coupon would show the price as $14.99.
The price displayed in the coupon creation flow represents the coupon’s value in the main market for that currency; in other currencies and markets, it will be adjusted to match your course’s local best price.
5 days after creation
Creates a longer-lasting offer for a price you pick from the range displayed.
For instructors in Udemy’s Deals Program, the lower bound of this range will be similar to (but not necessarily lower than) the price Udemy would offer a given student at the time you create the coupon.
Example: If Udemy is generally selling your course between $14.99 and $19.99 during promotions, the lowest price you could set with a "Custom Price" coupon might be $16.99.
31 days after creation
Free: 3-Day Unlimited
Creates a limited-time offer that allows up to 40,000 students to enroll in your course for free.
3 days after creation
Free: 30 Day Limited
Creates a longer-lasting offer that allows 10 unique students to enroll in your course for free.
After 10 redemptions or 31 days, whichever comes first
For instructors who are opted into Udemy’s Deals Program, the displayed prices for a “Current best price” or “Custom price” coupon are based on Udemy’s pricing data for each course. You will not be able to create a coupon if the displayed price exceeds your course’s list price.
All coupon prices will be displayed to students in their local currency and adjusted per Udemy’s country-specific price tier matrix.
How to create a coupon
- Navigate to the course Promotions page
- Click Create new coupon
- Select the coupon type
- If applicable, choose your coupon price
- If you wish to edit the coupon code please be aware of the following: the coupon code must be between 6 - 20 characters, only UPPERCASE LETTERS (A-Z), numbers (0-9) and these symbols can be used: periods (.), dashes (-), and underscores (_). Coupon codes with lowercase or other symbols cannot be created.
- Click Review coupon to double check the coupon’s details
- Click Create coupon
You cannot edit or delete a coupon once it has been created. A coupon can only be toggled on and off using the status slider on the right. Please see the How to deactivate a coupon section below for more information.
How to share your coupon code
Once a coupon is created, it will appear in the coupon table. On the right-hand side, click Share coupon to access your coupon code link.
It's recommended that you share the coupon link when promoting your course. When a potential student clicks on the link, the coupon will be applied to that course’s price automatically. If you do not share the coupon link, students will have to redeem your coupon code on the course landing page.
How to deactivate a coupon
Once a coupon has been created, it cannot be edited or deleted. If you would like to deactivate a coupon, however, it can be turned off and will no longer be active for your course. Deactivating a coupon will not give you the ability to create more than three coupons per course in a given month.
- Navigate to the Promotions page
- In the Active coupons section, under the Status column, toggle the applicable coupon from on to off.