• Restricted Topics

    Udemy does not publish courses on a small number of restricted topics.  This subject matter is excluded due to concerns that it is either harmful or offensive to our students, or because it is otherwise inconsistent with the values and spirit of Udemy.

    This list includes:

    • Sexually explicit content
    • Content relating to making, handling or using weapons
    • Content promoting violence or bodily harm
    • Hate speech or discriminatory language
    • Content enabling illegal or unethical behavior
    • Content that is intentionally misleading or deceptive
    • Content that violates any applicable national law
    • Harmful or otherwise inappropriate content

    We reserve the right to add to and modify this list at any time. If you see a topic that you believe should not be on the platform, please email policy@udemy.com.

    Read Article
  • Course Material & Price: Rules and Guidelines

    To deliver a consistent student experience, Udemy courses must meet minimum standards for approval. The Quality Review Team will help you get your course approved when you submit your course for review. We reserve the right to re-review courses if instructors violate these standards at any point.

    What is valuable educational content?

    Since Udemy is a marketplace for educational content, your course material should be designed with student learning in mind, not personal promotion.

    The course material is the actual content of the course and includes:

    • Section/lecture titles
    • Videos or other lecture types
    • Resources
    • Quizzes

    The course needs to meet our detailed list of quality review guidelines in order to be available in the marketplace. If we find that a course in the marketplace does not meet our quality review guidelines, we reserve the right to re-review the course.

    You may add multiple instructors to a course when they help create, develop, teach or manage the course. It is not an option that should be used simply to augment marketing capabilities and reach more students. For detailed guidelines on when to add other instructors to your course, click here.

    Detailed Course Material Guidelines

    The course material is meant to help students learn within a safe environment. It is not meant to be used for instructors to market or sell to students in any way or form. If this happens, it results in students feeling distrustful because they’re being sold to when they want to learn. To learn how to create a great course, click here.

    • The course material needs to meet our quality review guidelines and may only include information relevant to your course topic.
    • You may include your website, social media profiles, or contact information as a small watermark on your video throughout the lecture or briefly at the beginning or end of a lecture. Learn more about the specifics in this article.
    • You may not include links to paid content off Udemy. The only exception is you’re providing access to a tool/product that is part of the Course Requirements, which is stated in the Course Landing Page.
    • You may not post personal information about students.
    • You may not include affiliate links.
    • You may not include coupon codes, links or promotional references to any Udemy courses.
    • When adding an external link to your course that requests students to pay or provide personal information, please use the following guidelines to decide where you can include the link.
    Example: A link to your book on Amazon for $10. A link to a free tool that students can use throughout the course to try out what they've learned. A link to your newsletter A link to Wikipedia
      Case 1 Case 2 Case 3 Case 4
    Does the link encourage students to buy something? Yes, and it's not part of the Course Requirements No No No
    Does the link require students to provide personal information? Doesn't matter Yes Yes No
    Is the content within the link relevant to the course, and does it help students get more out of the course? Doesn't matter Yes, I refer to it in other parts of the course, and it helps students get more out of the course, even thought it isn't required for students No, but it helps students continue their learning No, but it helps students continue their learning
    Can you include it in the course?  This link is only allowed in the bonus lecture  This link is allowed within the course, but you need to go make it clear in the course landing page that this tool is closely related to the course material, and students will need to sign up to access it. This link is only allowed in the bonus lecture   This link is allowed within the course  

    When it comes to deciding whether the link is relevant to the course or not, we will take context into account. This is where the spirit of the policy matters, so unless you can prove to our team that this material provides value to your students within the course, please don’t include it!

    When an instructor is clearly going against the spirit of Udemy policies in an attempt to game the system or if we see a severe negative impact on the student experience (high unsubscribe rates or refund rates) it will be considered a violation of our policies.

    Course Price Guidelines

    Information and guidelines for pricing your course can be read here. 

    Escalation Policy

    Learn what happens when there is a violation of our policies here.

    Read Article
  • Watermarks and Links in Video: Quality Standards

    One of the requirements in order for your course to pass Udemy’s Quality Review Process is to incorporate correct use of your branding or personal information in your videos. Below you will find the guiding principles to consider when adding external links to your video.

    Where is Your Link Placed in Your Video?

    • You may include your website, social media profiles, or contact information as a small watermark on your video throughout the lecture. Please do not use distracting placement or colors.
    • You may show your website, social media profiles, or contact information at the beginning or end of your lecture video as long as they only appear briefly on the screen. You may not use a full lecture to provide this information.

    Example of a Bad Watermark

    bad_watermark.png

    Example of a Good Watermark

    good_watermark.png

    Read Article
  • Course Title: Quality Standards

    Title Requirements and Quality Standards

    Here are Some Techniques we do Recommend:

    • Focus the title/subtitle on what students will learn and how they can apply the skill, instead of making salesy, big promises that can come across as scammy to students.
    • Make the title specific.
      • What level of student is this for?
      • What level of skill is the course?
      • What type of course within a given field is it?
      • What will the student be able to do or understand after taking this course?
    • Use titles with 60 characters or less.
    • If the course is about creating a course on Udemy or marketing on Udemy:
      • The course title needs to end with “- Unofficial” in the title.
      • The first line in the course description has to be “This course is not sponsored by or affiliated with Udemy, Inc.” (This is required for courses about Udemy!)

    We Don't Allow the Following in Your Title/Subtitle:

    • Don’t use direct references to monetary promises, specific amounts or promises how much money or income etc. as being the purpose of your course. Students are here to learn skills that they can apply, so do focus the positioning of your course on the skill that students will learn. To pass the Quality Review Process, your title, subtitle, and course description cannot include monetary promises related to making money, financial success, income etc.
    • Don’t over capitalize or use unnecessary punctuation or special characters (invalid characters, hyphens in the wrong places, multiple exclamation points etc.).
    • Don’t use the word “Udemy” in the title or subtitle, unless the course is about creating a course/marketing on Udemy.
    • Remember, we do check for this as part of our Quality Review Process.

    Check out some examples and best practices below:

     X  NOT ALLOWED ACCEPTABLE √ GREAT

     X Learn Microsoft Excel Today!!!

    Includes excessive capitalization and unnecessary punctuation

    Learn Microsoft Excel

    Allowed, but could be greatly improved by adding more detail around what will be covered, as well as the intended audience

    Microsoft Excel 2010: Advanced Tactics for Accountants

    Includes specific topic, level and intended audience

    XLearn how to Make $7000+ on Etsy

    Title contains a direct reference to money and does not describe the course topic

    Learn How to Sell on Etsy

    Allowed, but could be more descriptive with the audience or learning objectives 

      A Beginner's Guide to Managing an Etsy Shop

    Names the intended audience and specific skill that is learned from the course 

    XSave $5000 Buying a Car

    Title contains a direct reference to money

    How to Buy a Used Car 

    Could be improved by adding more detail to make it relevant to students

    Buying a Used Car: Negotiation Tactics

    Focuses on the skills that the student will learn

    XPersonal Finances - get out of debt in 12 months or less!

    Title contains a specific monetary promise

    Manage Your Personal Finances 

    Allowed, but could be improved with more specifics

     Personal Finance for Adults: Tips for Debt Management and Investing Wisely

    Explains goals, audience, and topic

    XStart Your Freelancing Business: Instant Success

    "Instant success" would be considered an over promise of monetary success

    Start Your Freelancing Business 

    This is concise and on-topic, but doesn't grab the students' attention

     Kickoff Your Freelance Writing Career

    Students will understand the type of skill they're learning and that the course is for beginners

    XLearn How to Create Udemy Courses

    This title does not state that this is an unofficial Udemy course

    Learn How to Create Udemy Courses - Unofficial 

    This is the proper way to format your title, but it's still a bit vague

     Creating Udemy Courses: Learn How to Film and Edit - Unofficial

    Includes "unofficial" disclaimer and specific learnings

     

     

    Read Article
  • Instructor Bio: Quality Standards

    What is Your Instructor Bio? Why is it Important?

    Your Instructor Bio is your dedicated space to present your expertise, your experience and your personality. It makes up your user profile, and also appears on your course landing page(s).

    In a survey of potential students, respondents cited “credibility” as the most important factor in choosing an online course, so it’s critical to establish your expertise in your Instructor Bio to boost student confidence and enrollments.

    What you Need to Know

    • Relate your Instructor Bio to your course topics
    • Provide social proof to potential students on why you’re a legitimate expert
    • Keep your bio short, relevant and concise
    • Include a high quality non-pixelated, non-animated image of yourself
    • Don’t include links in your Instructor Bio. Add them to the designated links section instead.
    • All information in your Instructor Bio must follow our Trust & Safety Guidelines.

    Remember, we do check for this as part of our Quality Review Process.

    In This Article we Will Cover:

    • Where you can access your instructor bio
    • Best practices
    • Minimum requirements to pass our Quality Review Process
    • How to create your Instructor Bio on Udemy

    Where You Can Access Your Instructor Bio

    You can access your Instructor Bio by moving your cursor to the top right hand of the page, and then by clicking on your name. You can also head there by clicking on this link.

    To learn how to add or change your bio photo, please click here.

    profile_settings_instructor.png

    Best Practices

    • Relate your Instructor Bio to your course topics. If you’re teaching programing, emphasize your programming background. If you’re teaching sailing, emphasize your sailing skills. Teaching courses in multiple topics? Write your bio to cover your expertise in all of the topics.
    • Provide social signifiers. Include social proof for your potential students to demonstrate that you are an experienced and legitimate expert. Have you worked with many large, Fortune 500 companies in your career as as a consultant? Name them.  Have you published articles in magazines? List them out. Real-world examples of your experience provide depth to your Bio.
    • Keep it comprehensive, but concise. This isn’t the place for 2,000 words on your childhood. Keep your Bio short, to the point, and relevant to your expertise.
    • Include a high-quality image of yourself. Share a non-pixelated, non-animated (no cartoons!) image of yourself to establish more trust with your students. If you are publishing as a company, including a corporate logo is fine.

    Minimum Requirements to Pass our Quality Review Process

    • Use the Instructor Bio to highlight your background, experience, and credibility in your field.
    • Don’t include links in your Instructor Bio. Instead, add them to the designated "Links" section of your profile
    • All information in your Instructor Bio must follow our Trust & Safety Guidelines.

     

    Read Article
  • Course Description: Quality Standards

    What is Your Course Description? Why is it Important?

    Your course description explains what your course is about to potential students. It is largely responsible for convincing them that your course -- and your course only -- will change their lives! In your course description, we recommend providing information about 1) the content of the course and 2) how students will benefit from that content.

    What you Need to Know

    • Use the course description to summarize what your course covers, how it is taught, what students will learn, and what they will gain from the course.
    • Optimize for sales conversions using our recommended best practices below for the tone and structure of your course description.
    • Don’t include images, external links, or links to other Udemy courses in your course description.
    • Don’t include coupon codes, coupon links, course referral links, or mentions of discounts (per our rules and guidelines).

    Remember, we do check for this as part of our Quality Review Process.

    In this article we will cover:

    • Best practices for the tone of your description
    • Best practices for the structure of your description
    • Minimum requirements to pass our Quality Review Process
    • Examples of good course descriptions
    • How to edit your course description on Udemy

    Best Practices for the Tone of Your Description

    1. Ask yourself these questions before writing (to make sure you really understand your potential student):

    • What are the demographics of your ideal student?
    • What needs are you solving for your ideal student?
    • Why does your ideal student want to enroll in your course? Is it essential to their career, relationships, lifestyle?  How?
    • Look at message boards, forums, reviews of other similar books or products.  What do students ask for in other places?  How will your course meet those needs?

    2.  Get personal with your students:

    • Speak directly to the students; say "You" instead of "enrollees", "students", or "course participants".
    • Use easy-to-understand copy, and sentences of various lengths to keep students engaged. Here is a great example for inspiration.

    Example

    Good: "At the end of the course, you will be able to build 10 Android Apps"
    Bad: "This course includes 10 Android App projects"

    3. Stay positive and emphasize benefits:

    • Focus on the benefits your course provides to students. What problems will it solve for them?  How will it change their life?
    • Stay positive and approachable as you walk students through what makes your course unique and what the students will learn.
    • If possible, add in some real-world examples to validate your course topic.

    Example

    Good: "In this course we'll fix, together, that bad posture that's been causing you stress, headaches, and overall discomfort"
    Bad: "This course covers the basics of what bad posture is."

    Good: "Ever wonder how companies like Apple design their products?"
    Bad: "I'll teach you how to design products."

    4. Bold and CAPITALIZE with care:

    • Just as sentence length should vary, so should formatting (if too much is bolded, nothing will stand out).
    • Do not include long and dramatic bullet point lists (besides in the area we recommend in the Structure part of this article)

    Best Practices for the Structure of Your Course Description

    1. Add an introductory 2-3 sentences at the beginning of your description:

    • Highlight what your course is (a high level overview) and how it will benefit students.
    • Do not ask questions or "pitch" students here -- instead, focus on the problem your course is solving in a positive and inspiring tone.

    2. Add in 1 sentence 'heading' after your 2-3 sentence overview:

    • Structure this as follows: one sentence that contains an action verb, the subject of the course, and context of the course subject (in bold and "title case" -- the first letter of each word capitalized).
    • Do not repeat the title of your course.
    • Do not make claims such as "The best course on the subject!" or "100% satisfied or your money back".

    Example

    Good: "Master Foreign Languages Quickly Using the Magnetic Memory Method"
    Good: "Learn and Master the Most Popular Big Data Technologies in this Comprehensive Course"

    3. Add in a short list of bullet points underneath the heading:

    • If a student is scanning your course page, including this short list will help them take in the most important benefits your course provides, and what makes it unique.
    • Your bullets should be structured as short phrases that start with an action verb (e.g. Learn, Recognize, Build, Find).

    4. Add in a one line overview of your course topic:

    • This line should be different than the one line heading.
    • Bold this text, if desired.


    5. Add in an overview of your course topic (what are you covering?):

    • This should be 4-6 sentences long (or two small paragraphs).
    • Some ideas for content to include: the course topic's history, what the topic is used for, who uses it, why it's unique, the types of jobs you can get if you know the topic, current events or news about the topic.
    • In general, short teasers are better than detailed histories.
    • Highlight what makes your course unique (e.g. real-life applications, projects, test-prep).

    Example

    Good: "We'll learn about Julia Child: the story of a spy who became a chef who changed the world of cooking forever"
    Good: "Well-known startups like Twitter, Tinder, and Meetup all use Python platforms for their websites"
                 

    6. Add in an overview of your course (how do you cover your topic?):

    • Most course descriptions have the highest word count in this section.
    • Expand upon the bullet points you included above: what benefits your course offers, what skills you teach, any course metrics (e.g. # of lectures, projects, quizzes, etc.) you want to include.
    • Tone: try not to overload your students with too many details too fast, and stay friendly and approachable. Stick with small paragraphs of 2-3 sentences each.
    • At the end of this section include a conclusion which tells the student what they will walk away from the course with.

    Example

    Good: "I designed this programming course to be easily understood by absolute beginners"
    Bad: "This is the most efficient course on programming"

    Good: "Complete with working files and code samples, you'll be able to work alongside the instructor and will receive a verifiable certificate of completion upon finishing the course."

    Minimum Requirements to Pass our Quality Review Process

    • Use the course description to summarize what your course covers, how it is taught, what students will learn, and what they will gain from the course.
    • Don’t include images, external links, or links to other Udemy courses in your course description.
    • Don’t include coupon codes, coupon links, or mentions of discounts

    Examples of Great Course Descriptions:

    A Data Course
    A Java Course
    A Language Course


    How to Edit Your Course Description on Udemy

    Click here to learn how to edit your course description.

    Read Article
  • Practice Activities: Quality Standards

    What are Practice Activities? Why are They Important?

    Practice activities like quizzes, projects and exercises are activities that help students practice a concept they’ve learned. By helping students build on concepts they’ve learned in your video lectures, and applying them to real world applications, you help students engage more with your course.

    What You Need to Know

    • In each section of your course, include one learning activity (quiz, exercise, or project) to help students apply what they've learned in that section.
    • Provide all needed resources for each activity, such as worksheets, source code, practice files, etc.
    • Describe how the activity is relevant.
    • Connect the activity to your course goals.

    Remember, we do check for this as part of our Quality Review Process.

    In this article we will cover:

    • Best practices
    • How to add practice activities to your Udemy course

    Best Practices

    • Include one practice activity per section. In each section of your course, include one practice activity (quiz, exercise, or project) that helps a student apply the knowledge covered in that section. This may include:
    • Highlighting key takeaways at the end of each section, using a slide or “cheat sheet”;
    • Providing practice exercises for students to apply what they’ve learned, such as challenge questions, tasks or projects; and/or
    • Challenging students with a quiz to assess their progress.
    • Provide all needed resources for each practice activity. One of the biggest complaints students have is when they don’t have the right resources for completing a project or exercise. Avoid this by providing all needed resources for students to easily start and complete each exercise. 
    • Describe how the practice activity is relevant. Students need to know why they should take a quiz or complete an exercise. Describe how each activity is related to the content and what students should learn from completing it.
    • Connect the practice activity to course goals. Students want to know that an activity is going to help them achieve their goals. Describe how each activity they complete will get them closer to their overall course goals.

    How to Add Practice Activities to Your Udemy Course

    • Click here to learn how to add a quiz to your course.
    • Click here to learn how to add assignments to your course.
    • Click here to learn how to add practice tests to your course.
    • Click here to learn how to add coding exercises to your course.
    • Click here to learn how to add resources to your lectures.
    Read Article
  • Instructor Delivery: Quality Standards

    Instructor delivery is all about how you communicate in your course. When you come across as a credible and confident instructor, it has a huge positive impact on the learning experience for students, and can tilt the scales on whether students love the course or they don’t.

    What You Need to Know

    How to speak:

    • Edit out all uhms, pauses and verbal mistakes.
    • Demonstrate genuine excitement and enthusiasm for the topic.
    • Speak clearly and with a measured pace.
    • Practice and script out what you want to say.
    • Use “I” and “you” instead of “we”.

    What to say:

    • Use visual tools to reinforce what you’re saying.
    • Avoid going off into tangents when explaining a concept.
    • Explain all jargon that you use.
    • Catch and explain potential misunderstandings (this demonstrates empathy for students).

    Other recommendations:

    • Engage with students in the discussion forum by answering questions or starting new discussions and posing questions to your students
    • Opt for closed captioning

    Remember, we do check for this as part of our Quality Review Process.

    In this article, we will cover:

    • Best practices
    • Minimum requirements to pass our Quality Review Process
    • Examples of good and bad instructor delivery

    Best Practices

    How to Speak

    • Edit out all uhms, pauses, or verbal mistakes: Keep your videos clean and free of mistakes. Edit out any verbal miscues, long pauses, or other mistakes that might distract students. These can be small (“umms”, “ahhs”, slight sniffles) or they can be large (blowing your nose, dropping a prop, leaving the frame). This is one-time pain for long term gain, so don’t be afraid to do retakes when you’re recording!
    • Demonstrate genuine excitement and enthusiasm for the topic: Whether it’s your first time explaining something or your twentieth, students appreciate instructors who can convince them that a topic is truly interesting and worth diving into. Don’t be afraid to show your passion for the topic!
    • Speak clearly with a measured pace:  By slowing down and enunciating your words with careful pronunciation, you will make it easy for students from around the world to understand you clearly.
    • Practice and script out what you want to say: There are very few people out there who can face a camera and just start talking. For the rest of us, we recommend scripting out what you want to say so you can stay confident and organized on camera. Rehearse the script once or twice before recording and you’ll do great!
    • Use “I” and “you” instead of “we”: Use language that refers directly to yourself, and to the student, rather than speaking generally. This small touch leads to a more personal experience for students and, in turn, higher student engagement.

    What to Say

    • Use visual tools: Students appreciate when instructors zoom in or visually highlight the part of the screen that is most relevant to what the instructor is saying. In live-action videos, try superimposing key words, freeze framing, or using a telestrator to help focus students’ attention. 
    • Avoid tangents: Avoid talking about related topics that aren’t immediately necessary or relevant to the topic of the lecture.
    • Explain all jargon: Whenever you introduce a term that may be new for students, define that term in the context of the concept you’re explaining.
    • Catch and explain potential misunderstandings: Think about the types of mistakes an average student would make and the concerns he/she would have, and address them whenever possible.

    Other Recommendations

    • Answer questions in the discussion forums: Students report higher satisfaction with courses when instructors take time to answer their questions or spark conversation in the course discussion forum.
    • Opt for closed captioning: Some students really appreciate being able to read an instructor’s words while they’re being delivered. While this is totally optional, it is something to consider when making your content more globally accessible. Click here for more information on adding closed captions to your course.

    Minimum Requirements to Pass our Quality Review Process

    • Cut out “umms” and “ahhs” and get straight to the point. Students want an instructor who is clear, concise, and confident.
    • Work to deliver your content with an enthusiastic tone. The camera strips out some enthusiasm so you’ll have to give 110% while filming your lectures.
    • Pronounce your words clearly and emphasize important points.

    Examples of Good Instructor Delivery 

    Examples of Bad Instructor Delivery

    Read Article
  • Describing Your Target Student: Quality Standards

    Why is the Target Student Section Important?

    The descriptions you write in the Target Student section will help students decide if your course is right for them. Additionally, since this information sets the right expectations for students, it can help improve your course's rating when students review the course.

    What You Need to Know

    When completing the Target Student section, you want to ensure that:

    • You have a specific target audience in mind, because the more specific your course is, the better it will do in the marketplace.
    • Your audience will learn specific skills that they didn’t already have.
    • What you report they will learn or achieve through the course is realistic and achievable.
    • You are setting the right expectations; the course will actually deliver on these goals.

    Remember, we do check for this as part of our Quality Review Process.

    In this article we will cover:

    • Best practices for targeting your student
    • Minimum requirements to pass our Quality Review Process
    • Examples of good targets that have been set for students

    Best Practices for Describing Your Target Student

    Prompt Explanation
    What will students achieve or be able to do after taking your course?
    Highlight why your course is valuable for students. Students love to hear how a course will help them get better at something or transform their skillset. 
    Who should take this course?
    Students appreciate instructors who set the right expectations by telling them about
    • The specific student needs this course caters to
    • Who the course is best suited for
    • Who the course is NOT for
    On the other hand, courses receive bad ratings if there is a mismatch between the stated course goals and the actual course content. Be sure to set accurate expectations for what your course will deliver.
    What knowledge & tools are required?
    Students want to feel prepared and ready for the course before they begin. Provide details on
    • materials students need for the course
    • actions students need to take before the course begins

    Minimum Requirements to Pass our Quality Review Process

    • Fill out each of the prompts (they cannot be left blank).
    • Don’t use generic terms e.g., the course is meant for “everyone”.
    • Don’t use the space for marketing to students.

    Target Student Examples

    Prompts Not a good objective Almost, but not quite Nailed it!
    What will students achieve or be able to do after taking your course?
    Understand the basics of astronomy
    • Understand elements of night sky
    • Learn about basic types of instruments
    • Spot major constellations
      in the night sky
    • Choose the right telescope
    Who should take this course?

    This SQL course is for everyone
    This SQL course is for beginners.
    Intermediates and advanced can
    also learn special skills in this course.
    • This SQL course is for newbies who
      are not familiar with SQL syntax and
      students looking for a quick refresher.
    • This course is probably not for you if you’re
      looking to learn more advanced queries.
    What knowledge & tools are required?
    A Mac or PC
    Xcode Software
    Download Xcode, but don’t install it as we will cover this in lecture 3. 

     

    How do you Complete the Target Student Section?

    Click here to learn how to complete the Target Student section.

     

    Read Article
  • Course Image: Quality Standards

    A good course image is critical to a course's success. It should grab the attention of the viewer and help them understand the essence of what the course has to offer. Following these simple guidelines will ensure that your course image is effective and impactful.

    Please note: to avoid confusion, each Udemy course must have its own, unique image. The same image cannot be used for more than one course. Textual information such as the name of the course is not permitted within the course image. Please review the Use of Text section below for more information.

    Image Specifications

    Always design your master course image at the following pixel dimensions. The main design needs to live within the content safe area for maximum visibility.

    Minimum required dimensions: 750 x 422 pixels

    Maximum required dimensions: none

    File format must be .jpg, .jpeg, .gif, .bmp, or .png

    We recommend using the RGB color model while creating your course image, and not the CMYK color mode, since it is designed for computer screens and electronic devices

    I-------------750 px------------I

    image_dimensions_.png
     

    Mobile Crop Area

    Every course image will be cropped for the Udemy mobile application. The cropped view should communicate the course concept as clearly as the uncropped view.
     
    I------------750 px-----------I
    mobile_dimensions.png 

    Relevance

    A good course image enables the viewer to predict what the course is about. Make sure that the image relates directly to the course content and is tonally appropriate. 
     

    Use of Text

    Do not include textual information or the name of the course within the image. You may use text in an iconic way such as a logo or product name related to the course. The image should have a main focus in the center, and the title should not overlay the photo and make the layout muddy.     

    pic_1.png
                                                                                                                                                             

    checkmark_x.pngStock Photography

    Stock photography can often feel staged, cold, or inauthentic. Only use stock images that feel natural and are high quality.

    images_3.png

    checkmark_x.pngSpecify and Simplify

    One of the most important factors of a successful course image is simplicity. Use familiar visual concepts that communicate the course idea clearly. Try to feature iconic elements that capture the essence of the course in a simple, unique way. 

    Limit the number of visual elements and detail to drive better comprehension. Too many unique elements and too much visual detail will compete for attention and create confusion.

    image_2.png
     

    Color and Contrast

    Use colors that compliment one another and work well together. Opposite colors (red and green for example) can clash and cause visual vibration. Make sure there is enough contrast between the subject and background to ensure legibility.

    Single Point of Focus

    Incorporate a central point of focus in your images to draw viewers in.


    Resolution

    Images should be clear and non-pixelated.

    Use of Illustration

    Illustrations should be iconic and elemental rather than detailed or cartoony.


    Foreground & Background

    Only use background images/patterns if they enhance or add to the comprehension of the course concept rather than repeating it.

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    Production

    Avoid applying multiple visual effects or textures to your image.  
     

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    checkmark_x.pngCustom Branding and the Use of Logos

    You may use your own brand logo (John Smith, Inc) in your course.  Make sure your logo is legible, on brand, has adequate negative space, and is within the content safe area.  Do not add any frames, borders, strokes or letterboxing.

    With regard to using someone else's brand (Apple, Microsoft, etc), consult your attorney and make sure all the content in your course complies with the Term of Service (in particular Section 6 "Specific Obligations of Instructors) : 

    NOTE: You will be responsible for all of Your Submitted Content, that You own or have the necessary licenses, rights, consents, and permissions, and have the authority to authorize Company, to reproduce, distribute, publicly perform (including by means of a digital audio transmission), publicly display, communicate to the public, promote, market and otherwise use and exploit any of Your Submitted Content on and through the Products in the manner contemplated by these this Instructor Agreement, and that no Submitted Content shall infringe or misappropriate any intellectual property right of a third party.


     

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  • Udemy Course Quality Checklist

    In our Course Quality Checklist, we've broken down Udemy's guidelines for the individual components of an ideal Udemy course into two segments: required and recommended.

    Required items on the checklist are items that every Udemy course, obviously, must have.  We’re talking about things like HD video, good audio, 5 lectures or more, and at least 30 minutes of video content.

    Recommended items are those that make good courses, well, great. Great courses blow students away with lots of instructor engagement, or super helpful supplemental resources or innovative approaches to presenting the material. Courses that include the recommended items really stand out and engage students.

    Download your Course Quality Checklist here!

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