This article outlines Udemy’s revenue sharing plan for premium instructors. Udemy seeks to create a sustainable partnership with instructors, where instructors are rewarded for creating amazing content and bringing students to the platform, and Udemy is rewarded for driving sales for our instructors.
There is no fee to create and host a course on Udemy, and you can publish as many free and paid courses as you like.
Instructor revenue share overview
While we encourage you to take a look at the Instructor Terms for additional information regarding Udemy’s revenue share, a summary of the sharing plan for transactional sales is below.
Please note these are revenue shares on the Net Amount, which is the amount a student paid less any applicable taxes or fees, such as the 30% fee imposed by Apple or Google for sales on iOS and Android. A full definition of the Net Amount is available in our Instructor Terms.
- Sales occurring through instructor promotions: instructors receive 97% of the revenue when the student purchases their content using an instructor’s coupon or referral link.
- Sales that do not occur through an instructor promotion: instructors receive 37% of the revenue for any Udemy sales where no instructor coupon or course referral link was used. These sales might occur after a user clicks on a Udemy advertisement, or browses the Udemy marketplace for courses.
Instructors may also participate in our Udemy Business program. Learn how to earn revenue from Udemy Business.
- The summary above outlines the revenue share between Udemy and instructors for a given sale It does not factor in any additional revenue sharing that an instructor may have allocated for co-instructors.
Instructors can track all incoming sales in their Revenue Report. Some of the information the report includes are the student name, the date of purchase, and the total price paid. Learn more about the instructor revenue report.
Once a student has purchased your course, you'll have access to the instructor revenue report, where you can track and review your course sales. In addition to an overview of your course sales, the Revenue Report includes transactional details for each enrollment, revenue by channel, and data regarding your own promotional activity.
How to view the Revenue Report
The revenue report can be reached from every page on Udemy. To access your revenue report, please follow the steps below:
- From the instructor view, move your cursor to your profile image in the top-right-hand of the page
- Click on Revenue report from the dropdown menu
Lifetime earnings and revenue channels
On the main, revenue report page, you can see your Lifetime Earnings (pre-tax) and sales data based on specific revenue channels. For example, if you’ve been running your own promotions and distributing instructor coupon codes, you’ll be able to review how that revenue channel has been performing.
Lifetime earnings are determined by utilizing the formula below:
TOTAL EARNINGS = YOUR SHARE OF TOTAL PURCHASES + OTHER REVENUE - REFUNDS
To review your earnings through specific revenue channels, however, please do the following:
- Hover over the chart to see how each channel is performing.
- Click and drag to zoom in for a closer look at the graph.
The revenue channels include: Udemy Organic, Your Promotions, Ad Program, Refunds, Individual Subscription, Affiliate Program, Udemy Business, Adjustments, and External Partners. To review more information regarding each of these channels, simply click on the icon to the right of the channel's title.
When Udemy-driven sales are assigned to attribution channels
To help ensure accurate revenue reporting, attribution channels for Udemy-driven sales are not assigned until 72 hours after the transaction. While these sales will appear promptly in your sales list and your total earnings, they won't appear on visualizations that split out revenue by channel attribution, until they have a final attribution.
In addition to your overall data, sales are categorized by month on your Revenue Report. Scroll down the revenue report to see the expected payment dates, the pre-tax amount, withheld tax totals, and your net earnings for a specific month.. To see a more detailed sales report for a specific month, simply click on the month in the Time Period column.
On your monthly summary page, you can review the following pie charts:
After clicking on a specific month, you can see a breakdown of your course revenue (pre-tax earnings) and refunds in the first pie chart. To review an individual course's performance by sales channel, simply select the applicable course in the course filter.
Your promotion activity
The second pie chart shows which of your promotions are driving sales. Udemy coupons will not appear in this section, only instructor coupons that you’ve created for your courses.
Your earnings by course
The third pie chart on the right-hand side of the page, breaks down your sales, by course.
The following pages are also available for each monthly report:
Purchases: Your share of total purchases is your net revenue after revenues are split with Udemy, any marketing partners (e.g., affiliates), and any co-instructors on your course. Learn more about how Udemy’s revenue sharing plan works.
Redemptions: Redemptions occur when a coupon or gift code is redeemed to purchase a course. This can include Enrollments that take place via third party sites, like Groupon for example, which also require coupon code redemptions.
Refunds: details regarding refunds for your courses, and the change to your revenue is posted on this page.
Other: other revenue includes external partner payments and adjustments (corrections for any errors in past statements).
Udemy Business: this category includes details regarding revenue your courses may have earned from the Udemy Business Content Subscription program.
The Individual Subscription channel
Viewing single transaction details
You can also review detailed information for each transaction, including the time of the enrollment, the platform it took place on, and any fees or taxes that were applied. To see additional information for a transaction, click on View Details that’s posted in Your Revenue column on the right-hand side.
Exporting the Revenue Report as a .csv
You can download the revenue report as a .csv file in order to further analyze the data. After clicking into a monthly statement, click Export as CSV at the bottom of the page, enter your email, and we’ll send you the file within a few minutes.
Why is a user name on my Revenue Report but not on the Student List?
When a student receives your course as a Udemy gift, their username will be added to your student list, after they redeem the gift code and enroll in your course. The username of the gift purchaser, however, is listed in the purchase tab of your revenue report, and is not included on the student list (unless they purchased the course for themselves previously).
This article includes answers to frequently asked questions regarding the direct deposit (Automated Clearing House (ACH)) payment option for premium instructors. By selecting direct deposit, instructors can have their Udemy payments sent to their applicable bank account directly and securely.
Please note: currently, the direct deposit payment option is only available to instructors who are residents in the United States with a U.S. bank account. When direct deposits are available as a payment option for instructors and bank accounts in other nations, we will update this article.
Frequently asked questions regarding direct deposits for instructor payments
How do I set up direct deposit as a payment method?
What if I need to change the bank account I set up for my direct deposit?
Why am I unable to save my bank account information for the direct deposit option?
If you’re encountering issues saving your bank account information, please contact your bank to verify you are entering the correct information.
In addition, please be sure that your name is entered exactly as it appears in your bank account (note: only the first 22 characters of a name can be entered into the direct deposit form).
How long will it take before I receive money in my bank account, after Udemy sends my monthly payment?
Generally speaking, direct deposit transfers should be completed within 1 to 2 business days. The transfer may take longer, however, depending on your financial institution.
Will I be charged any fees if I use direct deposit to receive my payments?
Udemy does not charge instructors any fees to use direct deposit as their payment method. We advise checking with your bank regarding any exchange or transaction fees they may charge.
When will direct deposit be available as a payment method for non-U.S. instructors?
Our team hopes to make this feature available to instructors residing outside of the United States with bank accounts in other nations. At this time, we do not have a definitive timeline for when this feature will become available in other jurisdictions.
As the direct deposit option becomes available in other regions, we will be sure to notify our instructor community.
Is there a minimum total required in order to receive my payment?
Udemy does not have a minimum total that is required in order for instructors to receive their payment via direct deposit.
We advise instructors to check with their bank, however, regarding any transfer limitations that may apply to their bank account.
Are there other payment methods instructors can use?
Yes. Instructors can also set up Payoneer or PayPal as their payment method.
Where can I see when Udemy will be sending my payment? Or how much my payment will be?
You can view expected payment dates and the payment amount for a specific month on your Revenue Report.
What if I didn’t receive my direct deposit payment?
Please review our troubleshooting steps for missing instructor payments.
This article outlines how Udemy premium instructors can set up direct deposit (Automated Clearing House (ACH)) as their payment method for course revenue they earn. By selecting direct deposit, instructors can have their Udemy payments sent to their applicable bank account directly and securely.
- Currently, the direct deposit payment option is only available to instructors who are residents in the United States with a U.S. bank account. When direct deposits are available as a payment option for instructors and bank accounts in other nations, we will update this article.
- Udemy does not charge instructors any fees to use direct deposit as their payment method. We advise instructors to check with their bank, however, regarding any exchange or transaction fees that may apply.
How to set up direct deposit as an instructor payment method
Instructors can set up direct deposit as their payment method by following these steps:
- Move your cursor to your profile avatar at the top right and click on Payout settings from the dropdown menu.
- Click Connect to the right of the direct deposit option.
- Enter your banking information as requested. Please be sure to enter your name exactly as it appears in your bank account (note: only the first 22 characters of a name can be entered into the form).
- Click Save.
After your bank account information has successfully been entered, and is ready to receive payments, Active will appear on the Payout settings page, direct deposit option. The last four digits of the corresponding bank account number will also appear.
Issues entering your bank account information
If you’re encountering issues saving your bank account information on the Payout settings page, please contact your bank to verify you are entering the correct information and that your account with them is active.
As noted above, please also be sure to enter your name exactly as it appears in your bank account (note: only the first 22 characters of a name can be entered into the form).
If you have more than one U.S. bank account, you can also try entering and saving that account’s information.
How to change or delete your bank account information for direct deposit
If you need to add, delete or connect a bank account moving forward, click Manage on the right hand side of the direct deposit option.
- Move your cursor to your profile avatar at the top right and click on Payout settings from the dropdown menu.
- Click Manage on the direct deposit option.
- Select the bank account information you wish to delete, change, or connect as your direct deposit payment method. You can also add another account by clicking the add a new bank account option.
- After clicking Save that bank account will be designated to receive your payments. You can verify the account that is set up to receive your funds, on the Payout settings page.
- We recommend instructors delete bank accounts from the direct deposit option they do not intend to use. This will help ensure the correct bank account is connected to receive your monthly payment.
- After deleting a bank account from your settings, please be sure to activate another previously entered bank account for direct deposit, or a different payment option (so that your next payment can be sent on the applicable date).
- Answers to frequently asked questions about the direct deposit, payment method.
- Learn how instructors can set up Payoneer or PayPal as their payment method
Udemy partners with a variety of trusted ecommerce brands to sell courses directly on other platforms or websites. This helps reach students who might not otherwise discover Udemy, and also lets students use payment methods not yet supported on Udemy.com to make their purchase. For courses that are selected for this type of distribution, this can provide exposure to new audiences and an additional revenue stream.
What is a Udemy Reseller?
Resellers are commerce sites or platforms that have an official partnership with Udemy to sell certain Udemy courses directly on their platform. Students who purchase a Udemy course via a reseller make their payment to that entity rather than to Udemy. They then access any courses they purchase directly on the Udemy platform.
How do students enroll in courses purchased from resellers?
When a student purchases a Udemy course through a reseller, they receive a unique, personal enrollment link to the email address they provide. Once the student has used this link to enroll, they will appear in the course's student list and on the instructor revenue report like any other student.
Is my course automatically offered via resellers?
Not every course is selected for reseller distribution. Udemy works with resellers to identify courses with relevance to their unique audience.
How is instructor pay calculated for reseller purchases?
Any enrollments facilitated by a reseller will be categorized as "External Partner" on the instructor revenue report. The "sale details" on the transaction-level summary will display the sale amount in US dollars, the revenue share, and the final instructor pay.
What should instructors do with questions about representations made by resellers?
If you have questions about a listing on a reseller site, or you'd like to confirm that an external listing is an official reseller partnership, please reach out to firstname.lastname@example.org.
Udemy Business is a fast-growing, subscription-based enterprise learning solution, offering a curated selection of thousands of Udemy’s top-rated courses to leading organizations around the world. Thousands of companies leverage Udemy Business to engage employees in learning from the freshest, highest-quality content on the market.
- Learn more about the companies that use Udemy Business for their learning needs.
- Learn more about Udemy Business and how to get your name in front of employees at leading companies.
Please note that if your course(s) are added to the Udemy Business content collection, you may begin to see new students in your student list with a Udemy Business tag (see below).
Udemy Business Revenue Calculation
On Udemy Business, instructors are compensated based on learner engagement. This differs from the Udemy marketplace model, where instructors are compensated based on course purchases.
Each month, Udemy allocates 25% of monthly subscription revenue from Udemy Business customers as the instructor revenue pool. Each instructor's share of this amount is equal to their share of the total minutes consumed across all Udemy Business courses. For example, if 3% of all consumption in Udemy Business courses for a given month occurred in your courses, you'd receive 3% of the Udemy Business instructor revenue pool for that month.
Consumption is calculated as minutes spent watching videos or actively using on-site interactive learning tools like practice tests, quizzes, or coding exercises. It includes re-watched minutes and minutes consumed using the mobile-only offline viewing feature.
While the total instructor revenue pool has consistently grown over time, fluctuations in your courses' relative share of consumption will also factor into the revenue you earn from Udemy Business each month.
Generally speaking, Udemy Business revenue is added after 7 business days of the following month under the Udemy Business tab on your revenue report. For example, your Udemy Business revenue for the month of January, would appear in your January revenue report, after 7 business days have elapsed in February.
For courses with multiple instructors, revenue will be divided amongst co-instructors according to the revenue share active at the time of calculation/reporting. Each instructor's earnings will appear in their individual revenue report.
Payments for Personal Plan (individual subscription pilot)
Instructors are compensated for participation in Personal Plan via the same calculation as Udemy for Business, as described above.
Revenue from Personal Plan will appear on the main revenue report with the label "Individual subscription." Currently, revenue from Personal Plan will appear as a lump sum, rather than being broken out by course.
Personal Plan revenue will be posted a few days before it’s paid out, approximately 30 days after the close of the month, in which the relevant consumption took place. For example, September earnings from Personal Plan will appear in the September statement around the first week of November, and will be paid out shortly after.
Annual subscription payments are included as part of monthly instructor revenue calculations. A prorated portion of each subscriber's annual total is added to the instructor revenue pool each month.
Personal Plan enrollments via instructor coupons and referral links
If an instructor’s coupon or referral link leads to a new subscription sign-up and payment rather than a course purchase, that instructor will receive a bonus. Instructors can see these amounts reflected in the Revenue Report with the label "Subscriber Signup Payment."
Learn more about Personal Plan enrollments via instructor coupons and referral links.
Udemy Business is Udemy’s B2B (business to business) learning solution, which features a collection of thousands of courses from the Udemy.com marketplace. This article outlines how instructors who are currently opted in to the Udemy Business program can opt out of the program, or identify courses that do not meet exclusivity requirements for inclusion.
- Learn more about Udemy Business and how to opt into the program.
- Learn more about how instructors are paid for their inclusion in the Udemy Business program.
How to opt out of the Udemy Business Program
If you wish to opt out of the Udemy Business program, navigate to your promotional agreements preferences and remove the checkmark from the Udemy Business Content Subscription opt-in box.
If you currently have content included in the program, Udemy will cease to offer your course(s) as a part of the Udemy Business collection within twelve (12) months of your opting out. This enables us to provide sufficient notice regarding these content updates to Udemy Business customers.
After up to twelve months, your course(s) will no longer be offered to new Udemy Business customers as part of the Udemy Business collection. But, any Udemy Business user who enrolled in your course(s) while they were included in the Udemy Business collection, will continue to have access to the content, for as long as their company remains a paying Udemy Business customer.
For detailed information on terminating your participation in the Udemy Business program, please refer to your promotional agreements page.
Marking individual courses as ineligible
Instructors enrolled in the Udemy Business program can also mark a single course as ineligible for inclusion in the Udemy Business content collection, by filling out the eligibility form found in the course settings. The settings can be accessed by clicking on the gear icon at the top right-hand corner of the course page.
More information regarding Udemy Business exclusivity is available in the Promotions Policy.
Udemy has partnered with Payoneer, a leading global payments service provider, to offer our instructors another flexible, low-cost payment method. Payments from Payoneer can be delivered to your local bank account or to your prepaid Mastercard® card.
Below are some of the frequently asked questions and answers regarding Payoneer.
How do I register with Payoneer?
From the Udemy Premium Instructor payout selection page, choose Payoneer as your payment method. Continue the signup process as prompted.
Payoneer prepaid MasterCard® sign up:
Click “Connect” and select the prepaid MasterCard® option from the index page. Follow the registration process and complete the registration steps.
The Prepaid Debit MasterCard® will be mailed to you in over 200 countries and credited with your payments from Udemy. After receiving the card, you will be able to use it just like a regular debit card.
For more information regarding the prepaid card and what countries it's available in, please contact Payoneer Support.
Local Bank Transfer sign up:
Click “Connect” and choose the Bank Transfers option from the index page. Follow the registration process and complete the registration steps. Make sure that you have your local bank account details handy as you'll need them during the sign up.
Local Bank transfer lets you quickly, easily and safely receive money directly to your bank account in local currency, after initiating the withdrawal in your Payoneer account. Revenue is transferred directly to your local bank account in your local currency. Funds are available within 1–3 business days.
What happens after I register?
Once you have submitted your Payoneer application, you can view your account status at any time by logging into your Payoneer account - My Account.
New applications can take several business days to be approved (usually no more than 3 business days). Once approved, you will receive an email confirmation with further details. In some situations, you may be asked to provide extra details such as a copy of your ID, Certificate of Incorporation, bank statement or other documents.
What if I’m already a Payoneer user?
If you’re already a Payoneer user, select “Already have a Payoneer Account” during registration.
How long does it take for the payment from Payoneer to be transferred to my account?
Udemy payments are delivered to instructors monthly, after the 30 day period for refunds has ended. Learn more about Udemy’s payment schedule for instructors.
Once Udemy transfers the revenue you’ve earned to your Payoneer account and you request a withdrawal, the processing time for transferring to your bank account may vary, depending on your country and payment method: The estimated time for local transfers from Payoneer to your bank account is 1-3 business days. The estimated time for transfers from Payoneer to your card is within 2 hours.
What fees are included when receiving funds?
The exact fees depend on the card or Local Bank Transfer. Detailed pricing and fees information can be viewed during registration on the top left corner under the “Fees” tab. After registration, please go to the "Pricing & Fees" tab located under the "Help" menu in My Account. For pricing and fees for Local Bank Transfers, you will have an opportunity to see and approve this in Step 4 during the registration process before submitting the application.
Is there a minimum amount required for withdrawals?
For information regarding minimum withdrawal amounts that may apply to your Payoneer account, please contact Payoneer Support.
How can I receive more information?
For more information in English and other languages, please contact Payoneer Support.
This article includes troubleshooting steps instructors can take if they have not received a scheduled payment from Udemy.
My payment is due and I haven't received anything
If your revenue report is showing that you should have received a payment, but you haven't received it, please check the following:
- On your Payout Settings page, check to see that you have set up a payment method (PayPal, Payoneer or direct deposit (U.S. only)).
- If you have set up PayPal or Payoneer as your payment method, check to see if your PayPal or Payoneer account is verified to receive payments.
- Depending on the payment method you have selected, contact PayPal, Payoneer or your bank to see if there are any issues with your account.
If you're still having trouble please contact Udemy Support by clicking Contact Us. Please be sure to mention the monthly payments that you haven't received.
This article is an overview of the payment schedule for premium instructors, after their course is published on Udemy and receives paid enrollments.
Instructor payment overview and schedule
Here are the steps involved in Udemy’s payment schedule for instructors.
- As an instructor, a contract is signed with the United States based, Udemy, Inc.
- The instructor’s paid course is submitted for review and published on Udemy.com
- In the first month, if your course receives paid enrollments, student fees are transferred to Udemy, and Udemy deducts transaction taxes and other fees from that amount as listed in the Instructor Terms.
- Months 1 & 2: Udemy, Inc. processes refunds, corrections, and other adjustments.
- Month 3: Udemy pays instructor [(total Month 1 student payments after applicable deductions – total refunds) x % revenue share]. Expected payment dates and the payment amount for a specific month are posted on your Revenue Report. All payments to instructors are from U.S.-based Udemy, Inc.
- Learn how to select instructor payment methods: PayPal, Payoneer or direct deposit (U.S. only).
- Learn more about the instructor revenue report.
- Learn more about instructor revenue share.
- Learn more about revenue from the Udemy Business content subscription program.
- Troubleshooting steps to take for missing instructor payments.