• Payoneer FAQ

    Udemy is happy to announce it has partnered with Payoneer, a leading global payments service provider, to offer our instructors another flexible, low-cost payment method. Payments from Payoneer can be delivered to your local bank account or to your prepaid Mastercard® card.

    Below are some of the frequently asked questions and answers regarding Payoneer.

    For steps on how to become a Premium Instructor and set up your payment method, please refer to this article.

    How do I register to Payoneer?

    From the Udemy Premium Instructor payout selection page, choose Payoneer as your payment method. Continue the signup process as prompted.

    Payoneer prepaid MasterCard® sign up:

    Click “Connect” and choose prepaid MasterCard® option from the index page. Follow the registration process and complete the 4 registration steps.

    • Step 1: Enter your details
    • Step 2: Enter your address and phone number
    • Step 3: Create a password and set your security question
    • Step 4: Enter your ID info and confirm your shipping address

    The Prepaid Debit MasterCard® will be mailed to you in over 200 countries and credited with your payments from Udemy. After receiving the card, you will be able to use it just like a regular debit card.

    Local Bank Transfer sign up:

    Click “Connect” and choose Bank Transfers option from the index page. Follow the registration process and complete the 4 registration steps. Make sure that you have your local bank account details handy as you'll need them during the sign up.

    • Step 1: Enter your details
    • Step 2: Enter your address and phone number
    • Step 3: Create a password and set your security question
    • Step 4: Enter your local bank account details

    Local Bank transfer lets you quickly, easily and safely receive money directly to your bank account in local currency. Revenue is transferred directly to your local bank account in your local currency. Funds are available within 1–3 business days.

    What happens after I register?

    Once you have submitted your Payoneer application, you can view your account status at any time by logging into your Payoneer account - My Account.

    New applications can take several business days to be approved (usually no more than 3 business days). Once approved, you will receive an email confirmation with further details. In some situations, you may be asked to provide extra details such as a copy of your ID, Certificate of Incorporation, bank statement or other documents.

    What if I’m already a Payoneer user?

    If you’re already a Payoneer user, select “Already have a Payoneer Account” during registration.

    How long does it take for the payment from Payoneer to be transferred to my account?

    Udemy payments are delivered to instructors monthly, after the 30 day period for refunds has ended. For more information on Udemy’s payment schedule, please click here.

    Once Udemy transfers the revenue you’ve earned to your Payoneer account, the processing time for transferring to your bank account may vary, depending on your country and payment method: The estimated time for local transfers from Payoneer to your bank account is 1-3 business days. The estimated time for transfers from Payoneer to your card is within 2 hours.

    What fees are included when receiving funds?

    The exact fees depend on the card or Local Bank Transfer. Detailed pricing and fees information can be viewed during registration on the top left corner under the “Fees” tab. After registration, please go to the "Pricing & Fees" tab located under the "Help" menu in My Account. For pricing and fees for Local Bank Transfers, you will have an opportunity to see and approve this in Step 4 during the registration process before submitting the application.  

    How can I receive more information?

    For more information in English and other languages, and to contact Payoneer Support, click here.

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  • Understanding Affiliate Sales

    This article will lay out the various scenarios that can occur when you’ve opted into our Marketing Boost program and will clarify some of the most common confusions and misconceptions. To opt out of the Marketing Boost program, click here.

    Who are Udemy Affiliates and What do They do?

    The Udemy Affiliate Program is run by Rakuten LinkShare - a network of thousands of affiliates and advertisers. The primary purpose of this network is to get your courses in front of a larger audience, one that may not have come to Udemy via other efforts.  In other words, affiliates drive new students to the site. It takes our affiliate partners time and work to select and integrate courses onto their websites, emails, newsletters, and social media promotions. We work off of a commission structure with affiliates that is competitive with industry and standards.  This allows us to attract high quality affiliates to grow the student base available for your courses!

    Revenue Sharing with Affiliates

    If you see that a sale in your revenue report says “Affiliate” under the “Channel” column, you will receive 25% of the purchase price for that sale, per Udemy’s instructor revenue sharing agreement. Click on the purchase price for a detailed breakdown of the sale.  Udemy’s affiliate team creates special coupon codes for opted-in courses that are promoted by our affiliate network.

    Why was my Instructor Coupon Code Used by an Affiliate? 

    There are two scenarios that explain why a sale with an instructor coupon code is attributed to an affiliate.

    An affiliate found your coupon code and promoted it via their own site, email, newsletter, social media channel, etc. Just like any online advertiser, when you create and share a coupon code, it can quickly get picked up by search engines like Google or Bing, or any other affiliate site, including those within Udemy’s affiliate network. It’s important to remember that although this sale is showing your instructor coupon code, the affiliate drove a new student to your course who wouldn’t have otherwise purchased it.

    The second scenario is that the student clicked on an affiliate link in the last 7 days. When a student clicks an affiliate link that directs to Udemy, their Udemy account is tagged with a “tracking link”. For the following 7 days, any purchases they make on Udemy will be attributed to the affiliate and the affiliate will earn standard commission, even if an instructor coupon is entered.

    Remember to always use coupon code best practices when generating coupons for your course. Set coupon code redemption limits and an expiration dates for each code you create.

    A Few Things to Note

    Affiliate Window: The standard “cookie window” for an affiliate is 30-90 days. In comparison, Udemy offers only a 7 day window, during which time (as noted above) the affiliate will earn commission on any sales. 

    Vast Network: Our network spans over 6,000 affiliate partners. That’s 6,000 sites with the potential to drive new traffic to your Udemy course! 

    Vetting Process: When deciding whether to accept an affiliate into our network, we look at how many unique visitors land on the affiliate site every month. We only approve affiliates that have the potential to become large traffic generators and we don’t accept sites with the potential to harm Udemy’s brand (ie. spammy, inappropriate, etc.)

    Always Improving: We’re working on recruiting more large, high quality content sites (think gawker.com). A focus going forward will also be to grow our network internationally and bring in new students from around the globe. Finally, we’re also moving toward a system that encourages affiliates to highlight newer courses across various categories to help diversity the traffic to Udemy, encompassing a larger number of courses and instructors. 

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  • Instructor Promotional Agreements and Udemy Deals

    As an instructor, you have the option to participate in the Udemy Deals Program. The Udemy Deals Program is made up of two marketing channels that spotlight your course(s) in different ways. Millions of students enroll in courses every year through the Udemy Deals Program, and both the Percentage Promotions and the Fixed Price Promotions are powerful levers to help you maximize your revenue potential on Udemy. You can opt out of this program at any time by editing your promotional agreements

    Percentage Promotions

    If you opt into this program, Udemy can promote your course at prices up to 75% off of the original base price of your course.  This can be an effective way to convert new students into your Udemy courses.

    Fixed Price Promotions

    If you opt into this program, Udemy can promote your course for a fixed price ($15, $25, $35, e.g.), but no lower than $10 USD (or relevant localized price). The Fixed Price Promotions program is a potent tool to generate sales on your courses with existing Udemy students. 

    Edit Instructor Promotional Agreements

    You can update your promotional agreements at any time. However if a site-wide discount has started while your courses were opted into promotional agreements, they will be eligible for the promotion until the end of the campaign. Likewise, courses cannot be opted into a current campaign by changing the promotional agreement.

    To change your promotional agreements:
    • Move your cursor to your profile picture in the upper right-hand corner of the screen.
    • From the dropdown click on My Profile.
    • From the side menu, select Payout Settings.
    • Under the payout options, click Manage Promotional Agreements.
    • Scroll down to Udemy Deals Program and make a selection.
    • Scroll to the bottom of the page and click Save.

    manage_promotional_agreements.png


    promotions.png

    Participation in Udemy Deals program is governed by the terms available here.
     
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  • Missing Payments

    Udemy pays instructors 30 days after the end of the month. For example, if a student purchases your course at any time in August, you will receive a payment within the first ten days of October. This delay allows all purchases to pass the 30 day refund period.

    Take a look at your revenue report to confirm that a payment is past due.

    My Payment is Due and I Haven't Received Anything

    If your revenue report is showing that you should have received a payment, but you haven't received it, please check the following:

    • On your Payout Settings page, check to see that your PayPal or Payoneer account is listed as Active and can receive payments. For information on how to set up your payment method, please click here.
    • Check that your PayPal or Payoneer account is verified to receive payments.
    • Contact PayPal or Payoneer to see if there are any issues with your account.

    If you're still having trouble, please contact Udemy Support. Be sure to mention the monthly payments that you haven't received.

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  • Instructor Revenue Share

    There is no fee to create and host a course on Udemy. You can publish as many free and paid courses as you like. We believe in a sustainable partnership where instructors are rewarded for creating amazing content and bringing students to the platform, and Udemy is rewarded for driving traffic to our instructors.

    Click here to jump to the revenue share scenario table.​

    About the Instructor Revenue Share 

    Udemy operates under a tiered revenue share for paid courses. As an instructor, the two main revenue share scenarios that you can expect most often are:

    • Instructor Promotion → 100% revenue share (less a 3% administrative processing fee, 4% in the territory of Japan) on sales made by instructors where the student makes the purchase using an Instructor Coupon (either at full price or at a discount), which you the instructor create and control.
    • Udemy Organic → 50% revenue share on organic Udemy sales where no Instructor Coupon is used.
     

    If you’re opted in to any of our marketing programs, i.e., Udemy Deals, and the marketing boost program, your revenue share can range from 25% to 50%. Receiving 97% revenue share is only possible when your course is purchased with an instructor coupon.

    These programs are completely optional, and you can change your participation status at any time from the premium instructor page.  That said, instructors who participate in Udemy’s Marketing Programs make, on average, 54% more than instructors who don't participate.

    Revenue Share Scenarios

    These examples explain possible revenue scenarios:

    Scenario Description Revenue Share
    Organic Course Sales A student finds your course in Udemy's marketplace and makes a purchase without using an Instructor Coupon code
    • 50% Instructor
    • 50% Udemy
    Instructor Coupon Code Sales A student purchases your course using an Instructor Coupon code, either from promotions to your own audience (e.g., your email list or YouTube subscribers) or to your Udemy students via Promotional Emails.
    • 97% Instructor
    • 0% Udemy
    Affiliate Sales (< 7 day window) A student purchases your course within 7 days of clicking an affiliate link with or without using an Instructor Coupon code.
    • 40% Affiliate 
    • 10% Affilate LinkShare Manager
    • 25% Instructor
    • 25% Udemy
    Affiliate Sales (> 7 day window) A student uses your instructor coupon code to purchase your course more than 7 days after clicking on an affiliate link.
    • 0% Affiliate
    • 97% Instructor
    • 0% Udemy
    Affiliate Sales (> 7 day window) A student acquired by an Affiliate purchases your course outside the 7 day window without using an Instructor Coupon code.
    • 0% Affiliate
    • 50% Instructor
    • 50% Udemy
    Ad Program Sales w/ Instructor Coupon A student acquired by Udemy via paid ad purchases a course using an Instructor Coupon code
    • 97% Instructor
    • 0% Udemy
    Ad Program Sales w/o Instructor Coupon A Student acquired by Udemy via paid ad purchases a course without using an Instructor Coupon code.
    • 25% Instructor
    • 75% Udemy
    External Partner Program A student purchases your course from an External Partner (e.g., Groupon) with or without an Instructor Coupon code.
    • (up to) 50% Partner
    • 25% Instructor
    • 25% Udemy

     

    Mobile Purchases

    Apple and Google keep 30% of mobile sales, and revenue splits happen based on the Net Amount received.  See Udemy’s Premium Instructor Agreement for details.

    So What's This All Mean for You?

    The key thing to keep in mind is that if you’re spending your time doing what you do best -- creating high quality courses and getting students excited about your Udemy course -- you stand to keep up to 97% of the net revenue from course sales.

    In the meantime, Udemy will be hard at work growing the marketplace, expanding your potential audience, and delivering you results.  Instructor success boils down to one simple equation:
     

    PRICE x VOLUME = INSTRUCTOR SUCCESS


    Udemy really shines at growing the marketplace and expanding your potential audience, and this instructor revenue share allows us to invest heavily in aggressively marketing on your behalf [think: new channels such as Udemy For Organizations, mobile, new international markets, and many, many more new potential students].

    Plus, and this part is important, Udemy is a true community.  In addition to having our entire marketing team push for your success (whether that means driving dollars, impacting students, or something else), our instructors support one another by pooling their knowledge about what works.  This means that you’ll have the entire 9,000 instructor community at Udemy identifying new tips, tricks, and tactics to help you grow your student base and revenue.  Check out the latest tactics for promotional success here.

    You’ll be able to track your sales, including the student source and traffic source for each student in your Udemy Revenue Report.

    We’re thrilled to partner with you to truly change the game in education, and make sure that people worldwide have a chance to never stop learning.

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  • Instructor Revenue Report

    Once a student has purchased your course, you'll have access to the instructor revenue report.

    Viewing the Revenue Report

    The revenue report can be reached from every page on Udemy.

    1. Click "Instructor" in the upper right-hand corner of the screen
    2. From the dropdown menu, select Revenue Report

    The revenue will load a high level summary of purchases.

    Revenue by Channel

    This page shows which channels are driving your revenue in any given month.

    • Hover over the chart to see how each channel is performing.
    • Click and drag to zoom in for a closer look at the graph.

     

    Monthly Summary

    Scroll down the revenue report to see expected payment dates and the payment amount for a given time period. Click on a month to see a more detailed report.

    Total Earnings

    After clicking on a specific month, you'll see a breakdown of all revenue by channel.

    • Your Promotions - These sales were created from your personal marketing efforts. If a student purchased your course through your instructor coupon link, the revenue will be attributed to this category.
    • Udemy Organic - A student discovered and purchased your course after browsing the Udemy site. They did not use an instructor coupon code.
    • Ad Program - A student purchased your course after clicking through an ad. These ads appear on Facebook and Google AdWords
    • Affiliate Program - A Udemy advertiser drove traffic to your course before the course was purchased. 
    • Refunds - A student returned your course within the 30 day window.

    Your Promotion Activity

    The second pie chart shows which of your promotions are driving sales. Udemy coupons will not appear in this section, only instructor coupons.

    Your Earnings by Course


     

    Breakdown of Your Total Earnings

    Your Total Earnings is broken down in the table below across each tab, and it follows the equation:
     

    TOTAL EARNINGS = YOUR SHARE OF TOTAL PURCHASES + OTHER REVENUE - REFUNDS
     
    Your share of total purchases is your net revenue after revenues are split with Udemy, any marketing partners (e.g., affiliates), and any co-instructors on your course. This article explains the details behind Udemy’s revenue share.




    Other revenue includes external partner payments, adjustments (corrections for any errors in past statements), and any revenue generated from Corporate Subscription, if applicable.

    Redemptions

    Redemptions occur when a bulk purchase, or coupon purchased on third party site, is redeemed. Third party sites include companies like Groupon, Stacksocial, Living Social, and others.
     

    Viewing Single Transaction Details 

    You can get more insight into a particular transaction by clicking on the hyperlink under the column, Your Revenue.  This will give you a few extra details about the revenue share for that transaction.

    Export Revenue Report as .csv

    You can downloading the revenue report as a .csv file in order to further analyze the data.  Click Export CSV button in the upper right, enter your email, and we’ll send you the file within a couple of minutes.



    Click here for more details about the Instructor Revenue share.

     
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  • Instructor Payment Overview

    All Udemy instructors are contracted with the U.S.-based Udemy, Inc. Udemy pays instructors through PayPal and Payoneer. For more information on setting up your payment method, please refer to this article.

    Instructor Payments Flow

    1. As an instructor, a contract is signed with U.S.-based Udemy, Inc.
    2. The course is published on Udemy.com
    3. In the first month, a student purchases your course(s). Student fees are transferred to Udemy
    4. Months 1 & 2: Udemy, Inc. processes refunds, etc.
    5. Month 3: Udemy pays instructor [(total Month 1 student payments –  total refunds) x % revenue share]
    6. All payments to instructors are from U.S.-based Udemy, Inc.
    7. As an instructor, you are free to publish as many free and paid courses as you like.  We believe in a sustainable partnership, in which instructors are rewarded for creating amazing content and bringing students to the platform, and Udemy is rewarded for driving traffic to all our instructors.  

    Learn more about instructor revenue share.

    Learn more about instructor payments.

     

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