• Payoneer FAQ

    Udemy is happy to announce it has partnered with Payoneer, a leading global payments service provider, to offer our instructors another flexible, low-cost payment method. Payments from Payoneer can be delivered to your local bank account or to your prepaid Mastercard® card.

    Below are some of the frequently asked questions and answers regarding Payoneer.

    For steps on how to become a Premium Instructor and set up your payment method, please refer to this article.

    How do I register to Payoneer?

    From the Udemy Premium Instructor payout selection page, choose Payoneer as your payment method. Continue the signup process as prompted.

    Payoneer prepaid MasterCard® sign up:

    Click “Connect” and choose prepaid MasterCard® option from the index page. Follow the registration process and complete the 4 registration steps.

    • Step 1: Enter your details
    • Step 2: Enter your address and phone number
    • Step 3: Create a password and set your security question
    • Step 4: Enter your ID info and confirm your shipping address

    The Prepaid Debit MasterCard® will be mailed to you in over 200 countries and credited with your payments from Udemy. After receiving the card, you will be able to use it just like a regular debit card.

    Local Bank Transfer sign up:

    Click “Connect” and choose Bank Transfers option from the index page. Follow the registration process and complete the 4 registration steps. Make sure that you have your local bank account details handy as you'll need them during the sign up.

    • Step 1: Enter your details
    • Step 2: Enter your address and phone number
    • Step 3: Create a password and set your security question
    • Step 4: Enter your local bank account details

    Local Bank transfer lets you quickly, easily and safely receive money directly to your bank account in local currency. Revenue is transferred directly to your local bank account in your local currency. Funds are available within 1–3 business days.

    What happens after I register?

    Once you have submitted your Payoneer application, you can view your account status at any time by logging into your Payoneer account - My Account.

    New applications can take several business days to be approved (usually no more than 3 business days). Once approved, you will receive an email confirmation with further details. In some situations, you may be asked to provide extra details such as a copy of your ID, Certificate of Incorporation, bank statement or other documents.

    What if I’m already a Payoneer user?

    If you’re already a Payoneer user, select “Already have a Payoneer Account” during registration.

    How long does it take for the payment from Payoneer to be transferred to my account?

    Udemy payments are delivered to instructors monthly, after the 30 day period for refunds has ended. For more information on Udemy’s payment schedule, please click here.

    Once Udemy transfers the revenue you’ve earned to your Payoneer account, the processing time for transferring to your bank account may vary, depending on your country and payment method: The estimated time for local transfers from Payoneer to your bank account is 1-3 business days. The estimated time for transfers from Payoneer to your card is within 2 hours.

    What fees are included when receiving funds?

    The exact fees depend on the card or Local Bank Transfer. Detailed pricing and fees information can be viewed during registration on the top left corner under the “Fees” tab. After registration, please go to the "Pricing & Fees" tab located under the "Help" menu in My Account. For pricing and fees for Local Bank Transfers, you will have an opportunity to see and approve this in Step 4 during the registration process before submitting the application.  

    How can I receive more information?

    For more information in English and other languages, and to contact Payoneer Support, click here.

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  • Understanding Affiliate Sales

    This article will lay out the various scenarios that can occur when you’ve opted into our Marketing Boost program and will clarify some of the most common confusions and misconceptions. To opt out of the Marketing Boost program, click here.

    Who are Udemy Affiliates and What do They do?

    The Udemy Affiliate Program is run by Rakuten LinkShare - a network of thousands of affiliates and advertisers. The primary purpose of this network is to get your courses in front of a larger audience, one that may not have come to Udemy via other efforts.  In other words, affiliates drive new students to the site. It takes our affiliate partners time and work to select and integrate courses onto their websites, emails, newsletters, and social media promotions. We work off of a commission structure with affiliates that is competitive with industry and standards.  This allows us to attract high quality affiliates to grow the student base available for your courses!

    Revenue Sharing with Affiliates

    If you see that a sale in your revenue report says “Affiliate” under the “Channel” column, you will receive 25% of the purchase price for that sale, per Udemy’s instructor revenue sharing agreement. Click on the purchase price for a detailed breakdown of the sale.  Udemy’s affiliate team creates special coupon codes for opted-in courses that are promoted by our affiliate network.

    Why was my Instructor Coupon Code Used by an Affiliate? 

    There are two scenarios that explain why a sale with an instructor coupon code is attributed to an affiliate.

    An affiliate found your coupon code and promoted it via their own site, email, newsletter, social media channel, etc. Just like any online advertiser, when you create and share a coupon code, it can quickly get picked up by search engines like Google or Bing, or any other affiliate site, including those within Udemy’s affiliate network. It’s important to remember that although this sale is showing your instructor coupon code, the affiliate drove a new student to your course who wouldn’t have otherwise purchased it.

    The second scenario is that the student clicked on an affiliate link in the last 7 days. When a student clicks an affiliate link that directs to Udemy, their Udemy account is tagged with a “tracking link”. For the following 7 days, any purchases they make on Udemy will be attributed to the affiliate and the affiliate will earn standard commission, even if an instructor coupon is entered.

    Remember to always use coupon code best practices when generating coupons for your course. Set coupon code redemption limits and an expiration dates for each code you create.

    A Few Things to Note

    Affiliate Window: The standard “cookie window” for an affiliate is 30-90 days. In comparison, Udemy offers only a 7 day window, during which time (as noted above) the affiliate will earn commission on any sales. 

    Vast Network: Our network spans over 6,000 affiliate partners. That’s 6,000 sites with the potential to drive new traffic to your Udemy course! 

    Vetting Process: When deciding whether to accept an affiliate into our network, we look at how many unique visitors land on the affiliate site every month. We only approve affiliates that have the potential to become large traffic generators and we don’t accept sites with the potential to harm Udemy’s brand (ie. spammy, inappropriate, etc.)

    Always Improving: We’re working on recruiting more large, high quality content sites (think gawker.com). A focus going forward will also be to grow our network internationally and bring in new students from around the globe. Finally, we’re also moving toward a system that encourages affiliates to highlight newer courses across various categories to help diversity the traffic to Udemy, encompassing a larger number of courses and instructors. 

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  • Instructor Promotional Agreements and Udemy Deals

    As an instructor, you have the option to participate in the Udemy Deals Program. The Udemy Deals Program is made up of two marketing channels that spotlight your course(s) in different ways. Millions of students enroll in courses every year through the Udemy Deals Program, and both the Percentage Promotions and the Fixed Price Promotions are powerful levers to help you maximize your revenue potential on Udemy. You can opt out of this program at any time by editing your promotional agreements

    Percentage Promotions

    If you opt into this program, Udemy can promote your course at prices up to 75% off of the original base price of your course.  This can be an effective way to convert new students into your Udemy courses.

    Fixed Price Promotions

    The “Fixed-Price Promotions” program allows Udemy to offer Your Course for a fixed price that is less than the base price, but no less than approximately $10 USD (e.g., $10, $19 or $29 deals) except in Brazil, Mexico, India, Turkey and South Africa. Please note, the sale price under fixed-price promotions may represent a discount exceeding 75% depending on the applicable base price.

    Edit Instructor Promotional Agreements

    You can update your promotional agreements at any time. However if a site-wide discount has started while your courses were opted into promotional agreements, they will be eligible for the promotion until the end of the campaign. Likewise, courses cannot be opted into a current campaign by changing the promotional agreement.

    To change your promotional agreements:
    • Move your cursor to your profile picture in the upper right-hand corner of the screen.
    • From the dropdown click on My Profile.
    • From the side menu, select Payout Settings.
    • Under the payout options, click Manage Promotional Agreements.
    • Scroll down to Udemy Deals Program and make a selection.
    • Scroll to the bottom of the page and click Save.

    manage_promotional_agreements.png


    promotions.png

    Participation in Udemy Deals program is governed by the terms available here.
     
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  • Missing Payments

    Udemy pays instructors 30 days after the end of the month. For example, if a student purchases your course at any time in August, you will receive a payment within the first ten days of October. This delay allows all purchases to pass the 30 day refund period.

    Take a look at your revenue report to confirm that a payment is past due.

    My Payment is Due and I Haven't Received Anything

    If your revenue report is showing that you should have received a payment, but you haven't received it, please check the following:

    • On your Payout Settings page, check to see that your PayPal or Payoneer account is listed as Active and can receive payments. For information on how to set up your payment method, please click here.
    • Check that your PayPal or Payoneer account is verified to receive payments.
    • Contact PayPal or Payoneer to see if there are any issues with your account.

    If you're still having trouble, please contact Udemy Support. Be sure to mention the monthly payments that you haven't received.

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  • Instructor Revenue Share

    There is no fee to create and host a course on Udemy, and you can publish as many free and paid courses as you like. We believe in a sustainable partnership, where instructors are rewarded for creating amazing content and bringing students to the platform, and Udemy is rewarded for driving new students to our instructors.

    Instructor Revenue Share Overview

    While we encourage you to take a look the official Pricing and Promotions policy (link here), a summary of common revenue share scenarios is provided below. Please note these are revenue share on Net Revenue, which is defined here:

    • Instructor Promotion: 97% revenue share on sales made by instructors where the student purchases their course using an Instructor Coupon (there is 3% administrative processing fee, 4% in the territory of Japan)

    • Udemy Organic: 50% revenue share on organic Udemy sales where no Instructor Coupon is used. Udemy and the instructor share equally on these sales, which might occur after a user browses the Udemy marketplace for courses, or makes a purchase via a Udemy promotion

    Note on In-App Purchases: For sales on the Udemy iOS and Android apps, Apple and Google charge a 30% fee on the total sale.

    • Paid User Acquisition Channel Sales: 25% instructor revenue share in most cases. In order to optimize your sales, we partner with affiliates across our global networks or pay for advertising for your course (you can control your inclusion via the Udemy Marketing Boost program, more info here).

      Depending on the partner or the costs of the advertising, the revenue share may vary but will be 25% in most cases. Udemy sets aside 75% to pay for advertising costs and/or partner payouts that help us acquire those new users.

    Note on Paid Acquisition sales: If a student purchases with an instructor coupon code within 7 days of clicking an affiliate link, the purchase is treated as a Paid Acquisition sale. Instructors can stop all Paid Acquisition sales (Ad Program and Affiliate) by opting out of the Udemy Marketing Boost program (link here).

    Reporting

    Instructors can track all incoming sales in their Revenue Report. The report includes the date of purchase, student name, revenue channel attribution, total price paid and your revenue.

    Additionally, exports in a .csv file are available for each month of revenue you earn, to track your sales and revenue share data (more info here).

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  • Instructor Revenue Report

    Once a student has purchased your course, you'll have access to the instructor revenue report, where you can track and review your course sales. In addition to an overview of your course sales, the Revenue Report includes transactional details for each enrollment, revenue by channel, and data regarding your own promotional activity.

    How to View the Revenue Report

    The revenue report can be reached from every page on Udemy. To access your revenue report, please follow the steps below:

    1. Click Instructor in the upper right-hand corner of the screen
    2. From the dropdown menu, select Revenue Report


    revenue_report.png

    Lifetime Earnings

    On the main, revenue report page, you can see your Lifetime Earnings and sales data based on specific revenue channels. For example, if you’ve been running your own promotions and distributing instructor coupon codes, you’ll be able to review how that revenue channel has been performing.

    Lifetime earnings are determined by utilizing the formula below:

    TOTAL EARNINGS = YOUR SHARE OF TOTAL PURCHASES + OTHER REVENUE - REFUNDS

    To review your earnings through specific revenue channels, however, please do the following:

    1. Hover over the chart to see how each channel is performing.
    2. Click and drag to zoom in for a closer look at the graph. 

    The following revenue channel data is provided:

    • Your Promotions - These sales are attributed to your personal marketing efforts via Instructor Coupons. The revenue will be posted in this category if a student purchase is marked as an “Instructor” sale in your revenue report.
    • Udemy Organic - A student discovered and purchased your course after browsing the Udemy site. They did not use an instructor coupon code.
    • Ad Program - A student purchased your course after clicking through an ad. For example, they may have purchased your course after clicking a Udemy ad on Facebook.
    • Affiliate Program - A Udemy advertiser drove traffic to your course before the course was purchased.
    • Refunds - A student refunded your course within the 30 day window. 

    Monthly Summary

    In addition to your overall data, sales are categorized by month on your Revenue Report. Scroll down the revenue report to see expected payment dates and the payment amount for a specific month. To see a more detailed sales report for a specific month, simply click on the month in the Time Period column.


    On your monthly summary page, you can review the following pie charts:

    Total Earnings

    After clicking on a specific month, you can see a breakdown of your course revenue and refunds in the first pie chart.

    Your Promotion Activity

    The second pie chart shows which of your promotions are driving sales. Udemy coupons will not appear in this section, only instructor coupons that you’ve created for your courses.

    Your Earnings by Course

    The third pie chart on the right hand side of the page, breaks down your sales, by course. 

    The following pages are also available for each monthly report:

    Purchases: Your share of total purchases is your net revenue after revenues are split with Udemy, any marketing partners (e.g., affiliates), and any co-instructors on your course. This article explains the details behind Udemy’s revenue share.

    Redemptions: Redemptions occur when a coupon is redeemed to purchase a course. This can include Enrollments that take place via third party sites, like Groupon for example, also require a coupon code redemptions.

    Refunds: details regarding refunds for your courses, and the change to your revenue, is posted on this page.

    Other: other revenue includes external partner payments, adjustments (corrections for any errors in past statements), and any revenue generated from Corporate Subscription, if applicable.


    Viewing Single Transaction Details

    You can also review detailed information for each transaction, including the time of the enrollment, the platform it took place on, and any fees or taxes that were applied. To see additional information for a transaction, click on the blue total that’s posted in Your Revenue column on the right hand side.


    revenue_example.png

    For more information on how instructor revenue is calculated, please click here.

    Export Revenue Report as .csv

    You can downloading the revenue report as a .csv file in order to further analyze the data.  Click Export CSV button on the right hand of the page, enter your email, and we’ll send you the file within a couple of minutes.

    revenue_csv.png


     
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  • Instructor Payment Overview

    All Udemy instructors are contracted with the U.S.-based Udemy, Inc. Udemy pays instructors through PayPal and Payoneer. For more information on setting up your payment method, please refer to this article.

    Instructor Payments Flow

    1. As an instructor, a contract is signed with U.S.-based Udemy, Inc.
    2. The course is published on Udemy.com
    3. In the first month, a student purchases your course(s). Student fees are transferred to Udemy
    4. Months 1 & 2: Udemy, Inc. processes refunds, etc.
    5. Month 3: Udemy pays instructor [(total Month 1 student payments –  total refunds) x % revenue share]
    6. All payments to instructors are from U.S.-based Udemy, Inc.
    7. As an instructor, you are free to publish as many free and paid courses as you like.  We believe in a sustainable partnership, in which instructors are rewarded for creating amazing content and bringing students to the platform, and Udemy is rewarded for driving traffic to all our instructors.  

    Learn more about instructor revenue share.

    Learn more about instructor payments.

     

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