• Featured Reviews

    In December, 2017, Udemy will begin testing a program to show Featured Reviews on Course Landing Pages.  A Featured Review is an algorithmically chosen course review, which will help highlight a positive experience the student had with the course, and encourage prospective students to enroll.

    The review will be posted on the course landing page in a section called “Featured Review,” and will appear above other reviews students have left.

    Please note: during the program’s initial testing phase, only English speaking courses will receive Featured Reviews. Eventually, however, we intend to add Featured Reviews to all eligible, non-English speaking courses as well.

    Providing Feedback on Featured Reviews

    Instructors will see a notification in the Reviews section of the Instructor Dashboard when their course receives a Featured Review. In this section you'll be able to provide feedback on the Featured Review program, or the specific review that’s been selected.

    Please note: since featured reviews are algorithmically chosen, instructors cannot manually select or request which review gets featured. This is so prospective students can get an objective view of why the course received a particularly, positive review.

    featured_review_.png

    Review Requirements

    Listed below are the summary of requirements for Featured Reviews to display. Please keep in mind that this is not an exhaustive list of review and course requirements, and are intended to shed some light on what goes into determining Featured Reviews.

    • A course must have at least 5 eligible reviews for selection by our algorithm, in order for a Featured Review to display.
    • Eligible reviews must have a rating of 4.5 or higher. In addition, the user leaving the review must have completed at least 20% of the course, and the review must be no more than 2 years old.

    Featured Reviews will be added to courses as they receive eligible reviews. Moving forward our team will continue to test the Featured Reviews program, and enhance it if required.

    Please let us know if you have any additional questions regarding Featured Reviews by contacting our Support Team.

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  • Accessing Your Student List

    Accessing and reviewing your student list is an effective way to monitor the course progress of your students, and their correspondence history with you and the course. Each student list includes information about a student’s course consumption, questions they’ve asked or had answered, and when an instructor has corresponded with them.

    How to Access Your Student List

    You can access the student list via your Instructor Dashboard by following these steps:

    1. Click on Instructor at the top right of the page, and select Instructor Dashboard from the dropdown menu
    2. On the Instructor Dashboard, move your cursor to the Total Students box on the course icon
    3. Click on Go to Student List

    You can also access the student list by clicking on Students on the left hand side of the Course Management page.

    Student List Information

    The student list for your course includes the following information (Note: See below for more information available when using the Export as CSV feature):

    Name: The user name the student has selected for their Udemy account.

    Enrolled: The date the student enrolled in your course.

    Progress: The percentage of total published lectures in your course that the student has completed, or marked as complete.

    Last Visited: The last date the student accessed and consumed content from the course. This will help you determine whether a student has been active in your your course recently or not.

    Questions Asked: this total indicates how many questions a student has asked in the Q&A, and helps demonstrate which students may require more assistance.

    Questions Answered: this number shows how many questions a student has answered in the Q&A, and helps identify students who are highly engaged in the course.

    Last Messaged: the date posted here indicates the last time you’ve sent a message to a student, and will help you gauge whether you need to follow up with them or not.

    Message: by clicking on this icon you will be directed to the Messages page, where you can write a new direct message for that student. The messaging tool will automatically add the student’s name as the recipient.

    Our rules and guidelines for messaging students can be found here.

    students.png

    Why is a User Name on my Revenue Report But Not on the Student List?

    When a student receives your course as a Udemy gift, their username will be added to your student list, after they redeem the gift code and enroll in your course. The username of the gift purchaser, however, is listed in the purchase tab of your revenue report, and is not included on the student list (unless they purchased the course for themselves previously).

    Export as CSV

    Student list data is also available for Export to CSV. Click the Export as CSV button to automatically receive an email with a CSV spreadsheet file containing your Student List data.

    The following columns of Student List data display only when the Export as CSV feature is used:

    Started Date: The date that students began viewing the course material (please note: this may be different from the Enrollment Date)

    Lecture Last Viewed: The video lecture that the student last visited in the course. This provides context about what a student last reviewed in your course, and can help you engage with them more effectively.

    Udemy for Business: A column in the CSV titled Udemy for Business will indicate whether the student enrolled via the Udemy for Business content subscription program (Note: This information is also shown in the Student List web view, indicated by  a “Udemy for Business” tag next to the Student Name).

     

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  • Announcement and Promotional Email Analytics

    To help you craft compelling messages to engage your students, you can now view performance analytics for new Announcements and Promotional Emails you send. These include:

    • Open rate, click-through rate, and unsubscribe rate for Promotional Announcements (now known as “Promotional Emails”)
    • Open rate, number of views of the announcement on the course taking dashboard, and unsubscribe rate for Educational Announcements (now known as “Announcements”)
    • Benchmarks for these figures to help you understand how your performance stacks up

    Promotional Emails

    As Promotional Emails are sent and received by students, new analytics figures will update in the Communications section of your course management page, under the Promotional Emails tab.

    The Promotional Emails tab includes the following categories: 

    • Created: the date the Promotional Email was created will be posted here 
    • Open Rate. This metric tells you the percentage of students who opened the email, out of all who received it. 
    • Unique CTR. Short for “Click-Through Rate,” out of all those who opened the email, this is the percentage of students who clicked on any of your Udemy course links you included in the announcement.
    • Unsubscribe Rate. This is the percentage of students who received the email that unsubscribed from receiving these types of emails from you going forward. 

    Note: For instructions on how to send a Promotion, please click here.  For tips on how to create a compelling and effective Promotion, please refer to this article.

    promotional_emails.png

    Announcements

    After you send Announcements to your students, the analytic figures will begin to update in the “Communications” section of your course management page, under the Announcements tab.

    The Announcements tab includes the following categories:

    • Created: the date the Announcement was created will be posted here
    • Open Rate. This metric tells you the percentage of students who opened the email, out of all who received it.
    • Unique Views. Since these Announcements are posted in the “Announcements” section in the course itself, this counts the number of unique students who viewed the Announcement within the course taking experience.
    • Unsubscribe Rate. This is the percentage of students who received the email that unsubscribed from receiving these types of emails from you going forward.

    Note: For more information on how to send an Announcement, please refer to this article. For advice on how to create an interesting and engaging Announcement, please click here.

    announcements.png

    Optimizing Your Announcements and Promotional Emails

    To help put these numbers into context, Udemy has created helpful guides showing standard statistics for “Open” and “Click-Through” rates for successful Announcements and Promotional Emails.

    Instructors can use these metrics as a benchmark to see how their Announcements and Promotional Emails are performing in comparison. The benchmark statistics and guides for improving performance are included in this article.

     

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  • Tracking Course Conversions With Google AdWords

    As of May 23, we have disabled this feature as part of our efforts to ensure that the tools offered to our instructors comply with the General Data Protection Regulation (GDPR), a new EU data privacy law that governs the use of data belonging to students in the EU. If you actively market your courses using these AdWords Conversion IDs, you’ll likely want to pause your campaigns.

    Instructors who used this feature previously for their courses were notified of this change via email.

     

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  • Using Code Blocks and Inline Code

    Udemy now supports syntax highlighting for code blocks and inline code within the Questions and Answers, Quizzes, and Articles.

    How to Add Inline Code

    Inline code is great to use when you want to highlight a short snippet of code (for example: the definition of a function or the name of a variable) inside a paragraph.

    1. Navigate to the question or answer box where you want to add your code. If you want to attach your code to a question, type your question first.
    2. Then click, Ask a new question
    3. Fill in what you want to say
    4. Highlight the portion that you want to change to inline code
    5. Click on the inline code icon in the tool bar
    6. Click either Post Question or Add an answe

    How to Add Code Blocks

    Code blocks are great when you want to highlight multiple lines of code.

    1. Navigate to the question or answer box where you wish to enter your code block
    2. If you want to attach your code to a question type your question first. 
    3. Enter the code block you wish to include and highlight it
    4. Click on the inline code icon in the tool bar
    5. Then click either Post Question or Add an answer
    6. Your inline code should be nicely highlighted!

    coding.png

    Where to Use Code Blocks And Inline Code

    Questions & Answers - Highlighting your code inside questions and answers makes it easier and faster for students to read it and share their feedback.

    Quizzes - Highlight your code in the questions of a quiz and in the answers. This allows instructors to ask questions such as “Which is the correct way to solve this problem?” and prompt students to choose the correct answer from a set of different implementations. 

    Articles - Highlight your code in articles so that students can easily read and learn from it.

    code.png

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  • Instructor Q&A Dashboard

    The Questions & Answers (Q&A) dashboard is designed to help instructors monitor and respond to student questions with ease and efficiency. 

    Accessing the Instructor Q&A Dashboard

    To access the instructor Q&A Dashboard, follow the steps below:

    1. Click the Instructor dropdown in the top right corner
    2. Click Instructor Dashboard
    3. Select the Q&A tab 

    qa.png

    Here are Some Highlights:

    • View and respond to questions across all courses in one central dashboard.
    • Filter for unanswered or unread questions. This allows instructors to get back to students faster, keeping students more engaged in the course. 
    • Mark a response as the “Answer”, to indicate the correct response to other students, or “Helpful”, to signal a student question from which other students might benefit.
    • Access the lecture where the student asked the question and view timestamps of when a question was asked and responded to.  All of this provides additional context to students’ questions to help instructors respond efficiently.

    Tips on Managing the Q&A Dashboard

    Marking Your Questions as "Read"

    The message should automatically be marked as read when any of the below events happen:

    • Instructor puts their cursor in the reply text field
    • Instructor clicks anywhere in the message (to see all replies, open the discussion post, go to the student’s profile, mark as helpful etc.)
    • The instructor can manually mark the question as read or unread by either clicking on the green dot.

    The Difference Between Unread and Unanswered

    Unread indicates that you, as the instructor, has not yet marked the question as "read". Unanswered means that no response has been marked as "Top Answer". Only the instructor and original poster can mark responses as "Top Answer". 

    The Difference Between Marking a Response as "Helpful" and Marking a Response as "Top Answer"

    Instructors can only select one response as the "Answer", but if there are a number of helpful responses, you can mark those as "Helpful" to indicate to the students that there are other responses they can refer to. Any student or the instructor can mark an answer as "Helpful".

    Sorting by Oldest to Newest

    When an instructor sort questions about oldest to newest, the question time will be determined by the most recent response time.

    Getting Context for the Question

    If the student asked a question within a particular lecture, the instructors will see a link to the lecture right underneath the course title.

    lecture_qa.png


    If you would like to share your feedback, please contact us here or reach out to us on Facebook at Studio U.

     
     
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  • How to Manage Student Feedback Using the Reviews Dashboard

    Reviews are one of the main ways that students can leave public feedback for other students. Instructors can view all reviews using a dashboard in the Instructor tab.

    Go to the Instructor tab, navigate to the Instructor Dashboard and then click on Reviews.

    dashboard_reviews.png

    Filtering Reviews

    You can filter by course, recency, and star rating. In addition, you can see all the reviews your courses have received by using the CSV export feature. The export feature is posted below the Sort By option on the left hand side.

    Responding to Reviews

    To respond to a review, click the “Respond” button.  Type your response in the box. Please note, only visible instructors of a course can respond to reviews. This article will explain how to check whether or not you are a visible instructor.

    Once you click “Post Response”, your response will be posted on the course landing page. You can edit or delete a response at any time.  

    For a course, only one review per student is publicly visible.  This means that once a student updates the review, your response will no longer appear on the course landing page. 

    Although ratings without reviews do not appear on the course landing page, you are able to reach out to your student by clicking "respond" and asking for clarification. The student is notified and is prompted to leave a review. If the student leaves a review, it will appear on the course landing page.

    Why do Some Ratings Have no Comments?

    Requiring students to leave comments would make it more difficult for a student to leave a review, which in turn, might result in artificial ratings (they might choose to not leave a review as a result). We hope to capture a wide range of opinion about a course, good or bad.

    Best Practices for Responding to Reviews 

    Responding to reviews publicly is a great way of engaging with your students and providing clarifications about your course and what it promises to students.

    Here are a few reasons why you may want to respond publicly to a review. 

    • Thank a student for a review
    • Answer specific questions or concerns that students may have about your course
    • Engage positively with students, where you can highlight changes that you may have made based on a specific student’s feedback.  

    If you’d like to have a back-and-forth conversation with the student, or if you feel more comfortable having a private conversation, please use Direct Messages to speak to your students.

    When responding to reviews, do keep in mind that these reviews are public, and both prospective and enrolled students will be able to view them.

    Do make sure that you’re:

    • Respectful towards the student: Creating a course is hard work, and it can be frustrating to see a review that you disagree with. Keep your cool, and make sure that your responses are respectful. If you feel like a student’s review is in violation of our guidelines, please flag it to our Trust & Safety team. For detailed guidelines on when the Trust & Safety team will remove a review, please go here.
    • Acknowledge the student’s feedback: Just like every piece of positive feedback reinforces the great aspects of your course, every piece of constructive feedback gives you an opportunity to focus on improving your course. When you see reviews that you agree with, it’s good to express your gratitude to students, who will feel like their reviews are valued by you. Similarly, when you see reviews that you disagree with, use it as an opportunity to help address the student’s issues, and find ways to fix the issues so that prospective students don’t have to be concerned.

    Leveraging Attribute-Level Feedback From Students

    Sometimes students leave a star rating but do not include a written review. While the star rating is helpful for other students, reviews are more helpful when instructors understand the context behind the star rating. Through the attribute-level feedback students can select a reason for their review. Your dashboard will become populated with this feedback as students respond to this prompt. 

    reviews.png


    You can view the attribute-level feedback a specific student leaves for your course, in the reviews section of the instructor dashboard. If a green, plus sign appears beside the feedback, then this indicates that the student believes the course includes that attribute. If a red negative sign appears, however, then the student indicated the course did not include it. If a question mark appears, then the student did not select yes or no.
     

    reviews_3.png
    Average Rating

    A course’s ratings can be viewed via the Instructor Dashboard and are posted as the Average Rating. The Average Rating is calculated by considering factors like the recency of the rating and the amount of the course that the student consumed before leaving their rating.

    If you have additional questions regarding how to view and manage your course reviews, please contact Udemy support.

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  • How to Welcome and Congratulate Students With Course Messages

    You can send optional, automatic welcome and congratulations messages for your course, to encourage students to engage with course when they enroll, and congratulate them when they complete it.

    Create a Course Message

    To create, automatic, courses messages for your course, please follow the steps below:

    1. Click on your Instructor Dashboard
    2. Find the course you want to add a message to and click Go to Course Management
    3. If your course hasn’t been submitted for review to our quality team yet, on the left-hand side of the page, click Course Messages. If your course has been published, then you can access the messages on the Communications page, by clicking Course Messages on the right.
    4. Use each of the text boxes to type in the messages you want students to receive when they enroll in or complete your courses
    5. Click Save to save the content of your messages

    course_messages.png

    Tip: For both welcome and congratulation messages, be sure to include your course name in the message. It'll be helpful to provide this context for your students!

    Welcome Message

    The welcome message will be sent to students as soon as they enroll in your course. Use this message to:

    • Greet the student and express gratitude for their enrollment
    • Introduce yourself with a short bio
    • Share an interesting piece of information about yourself to make the message more personal
    • Get students excited by letting them know what they will accomplish with the course
    • Encourage participation and let students know that they can ask questions on the discussion board

    Note: When creating your welcome message, be sure to not make it too personalized. Unlike promotional and educational announcements, the student's name will not be included in the message.

    Congratulations Message

    At the end of a course, you can set up an automatic message to congratulate your students for completing your course.

    • Let students know how proud you are of their accomplishment
    • Explain the next steps and highlight the applications of course concepts
    • Encourage further reading and for students to take a deeper dive into the subject

    Note: It is against Udemy's guidelines to promote your other courses or external resources in the welcome and congratulations messages. Please ensure your messages follow our Direct Messages Rules and Guidelines.

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  • Send Promotional Emails and Announcements

    Promotional Emails Versus Announcements

    If you have published multiple courses to the Udemy marketplace, you can use promotional emails to market your Udemy courses to students who have enrolled in at least one of your paid courses.

    Promotional emails are delivered by Udemy to the e-mail inboxes of students. They should only include links to your Udemy courses (external links are not allowed here).

    Announcements are delivered by Udemy to the e-mail inboxes of students, and are also posted in the "Announcement" section of your course. Announcements should only feature free resources related to your course material (Udemy links are not allowed here).

    If you have questions about how to create compelling announcements and promotional emails, please click here. For information on announcement policies and guidelines, please review this article. Rules and guidelines for promotional emails can be viewed here.

    Please not that in order to send a promotional email or announcement, you must be listed as a visible instructor for the course. For more information on instructor permissions and how to edit them, please click here.

    How to Send a Promotional Email or Announcement

    1. Navigate to your Instructor Dashboard
    2. Hover over the course icon and click on Go to Course Management
    4. Select Communications on the left hand side
    5. Next, select whether you wish to send an announcement or promotional email

    communications.png

    6. Select the eligible courses you wish to send your announcement or promotional email to, the students you wish to include, and then enter the message's content.

    Please note: our announcement and promotional email text editor does not support emojis, so do not include emojis in your message. Doing so will cause formatting and delivery errors. We also recommend creating your message in the announcement and promotional email text editor, rather than copying and pasting in your message, to help avoid formatting issues that might occur.

    7. You can double check the notification, before sending it to students, by clicking on Send Me Email Preview

    preview_promo.png

    8. If everything is in order, click Send

     

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  • Best Practices: How to Use The Q&A Well

    Students often go to the Q&A board to ask a question about the course. They might be confused about a specific part of the course, or they might ask you to give feedback on some of their own work. Your responses on question posts will help boost student satisfaction and encourage students to never stop learning!

    To use the Q&A effectively, follow these simple steps:

    • Respond: Respond promptly to questions
    • Motivate: Keep questions and discussions lively and students motivated
    • Educate: Focus on educating students by providing thorough, informative answers

    See below for examples of some of our instructors who have done this really well.

    Respond

    Responding to questions promptly is one of the most effective ways to keep students happy. On average, students who receive a response in less than 5 days are more likely to consume additional content and give courses a higher rating

    Teresa L Greenway has a highly engaged student base on her course “Bake Real Artisan Sourdough Bread like a Professional.” She often responds to question posts within the same day, garnering respect and thanks from students on their learning journey. It’s no wonder that her course has so many 5-star reviews!


    Motivate

    Using the Q&A will help keep students motivated, so make sure you have lively discussions that show your investment in students’ success. Ask questions back to students or offer feedback on their work to keep them coming back!

    Check out Rick Walter’s question posts, which have just the right amount of praise and encouragement for students as well as some fun gifs!


    Educate

    Make sure that you always provide helpful and thorough answers to students’ questions. You can supplement your answers with external links to GitHub, YouTube, or other free, accessible sources. Sometimes it takes more than one reply to solve the issue, but your students will appreciate your commitment!

    You can even provide your own example to students if they’re having trouble with a concept. Take a look at this answer from Marco Vale in his Pixel Art course:



    For information on how to access and use the instructor Q&A dashboard, please refer to this article. 

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  • Best Practices: How to Use Direct Messaging Well

    The Direct Messaging tool is meant to be used in the following ways:

    • Enrolled students asking questions about the course requirements or content as an alternative to the discussion board (sometimes students prefer discussing this 1:1)
    • Potential students asking you to clarify requirements for the course before signing up
    • Instructors connecting with enrolled students to get feedback on the course and respond to student reviews

    To stay successful on Udemy as an instructor, we recommend that you respond promptly and politely to any questions you may receive. The tool is meant to communicate and get feedback from students, not to market to them. When you want to send marketing messages, please use promotional announcements instead.

    Here are some helpful tips on how to use Direct Messaging well:

    • Try to respond within 5 days to avoid student dissatisfaction.
    • Keep a friendly but professional tone - You’re the instructor, so students look to you for answers! Make sure that you present yourself as knowledgeable and approachable, and never send rude or careless replies. When you don’t understand their question, you can always politely ask the student to clarify.
    • Please do not use this tool for mass messaging your students or marketing anything to your students. If you’d like to send a marketing message to your larger course list, you can use promotional announcements to do so.

    Read on to learn more about

    • Answering questions from students effectively
    • Responding to student reviews
    • Common student issues

    Answering questions from students effectively

    Most of the messages you receive will be questions from students. While discussion posts are encouraged, not everyone feels comfortable using them. If a student chooses to message you 1:1, here are some ways to make sure your response is effective:

    • Respond promptly: Your responses (or lack thereof) can affect student motivation greatly! Try to respond in a timely manner to keep up student engagement.
    • Remember the niceties: Thank the student for writing to you and be polite and understanding in your response. It goes a long way in keeping students happy.
    • Give a detailed response and include links to free, external resources if necessary: If you’re teaching a technical course, there may be resources like GitHub or Stack Overflow that can help explain your points.
    • Please don't use Direct Messaging for mass-messaging students about promotions; the use of coupons, external links, marketing messages or references to the same are prohibited. We understand that students can reach out with questions or requests, and it is important for instructors to be responsive. When students reach out with specific questions, you can feel free to answer them and direct them to appropriate resources. However, this is where we will take context into account.
      • For example, if an instructor is encouraging students within the course to send them Direct Messages asking for coupons, then it is considered a violation of our policies when an instructor provides the coupon code through Direct Messaging.
      • On the other hand, if a student reaches out with a question about additional material, it is not a violation if the instructor sends a link to their website where there is more information.

    Responding to student reviews

    Sometimes, you may consider reaching out to students to thank them for their reviews. Or maybe you just want to know why they left that low rating! You can reach out to the student via Direct Messaging if you feel comfortable doing so - please just remember to be kind and professional!

    Some tips:

    • DON’T reach out in an attempt to change the review or be confrontational, but DO ask the student for more specific feedback so that you can improve your course.
    • If you have made changes since the student left their review, you can reach out and let the student know so that they might reconsider the rating they left.
    • Respect that the student’s review is their personal opinion, and they may stand by it as they choose.


    Here are a couple of templates that you might consider using:

    “Hi there,
    I noticed that you left a 1-star review on my course, “Name Of My Course”. I’m very sorry to hear that it did not meet your expectations. If you have any more specific feedback to offer, or if you would like to discuss what was unsatisfactory, please write back and let me know.. I’m always looking to improve my content, and your feedback helps!
    Thanks,
    Name”


    “Hi there,
    I wanted to reach out to you about the 2-star review on my course, “Name Of My Course”. You mentioned that Lecture 3 wasn’t explained clearly. I took your feedback to heart and recreated the lecture to be more thorough. I was wondering if you could please take the time to rewatch it and possibly re-review the course? Please let me know!
    Thanks,
    Name”

    Common student issues

    You should always follow these small steps to guide students in the right direction:

    • If a student wants a refund or has a technical difficulty with the course, please ask them to contact support.
    • If you become entangled in a less-than-friendly debate, please cease contact with the other user and contact [email protected] to sort it out!
    • If you find students constantly asking for coupons or attempting to solicit other goods or services, please flag the message or forward it to [email protected] to review. These types of messages rarely come from legitimate students, so you should be cautious about complying with any requests.

     

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  • Engagement Analytics

    Engagement Analytics is a powerful tool to understand how your course is performing in the marketplace, and how satisfied your students are with your course. Your course is a living, breathing, and improving experience. This feature is all about giving you the right data to keep your course vibrant, healthy, and optimized. Here's how.

    Access Your Analytics from Your Course Dashboard

    1. Go to your instructor dashboard
    2. Click on any published course to be taken to the Course Roadmap
    3. On the left-hand side, click on Analytics
    4. You can review Engagement by clicking on the appropriate tab

    analytics.png

    Analyze your Subcategory

    Use the top line metrics of Recent Ratings and Content Consumed to track how your course is doing in the marketplace. For this section, we compare your course to other courses in your subcategory. 

    Get Students Learning

    Use the Lecture Engagement section of your analytics to see the percentage of students who have started and finished each lecture, and how that compares to the total number of active students in your course. You can see the engagement analytics for a particular lecture by hovering your mouse over the lecture icon. 

    Please note: if a student manually marks a lecture as complete, without watching the video or completing the activity, then no lecture engagement data will be recorded.

    lecture_analytics.png

    Press play on the video to follow along with how many students are watching the video, by clicking on the lecture icon. Analyze which of your lectures are most popular, and which aren't doing as well at attracting students' attention.

    engagement_analytics.png

    Optimize for Student Success

    Now that you have the data, it's time to make updates to your course based off of your students' feedback and behavior! Check out the articles below.  Want to learn from your fellow instructors?  Learn how instructors Phil Ebiner and Steve Churchill used their analytics.

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  • Setting and Meeting Student Expectations: Engagement Analytics

    Students succeed in your course when they feel that they have achieved their own goals. Defining your course’s ideal student, and structuring your course along the value propositions that you laid out in your course’s objectives are some of the most crucial parts of course creation.

    This article will cover how to correctly set, and meet, the expectations of your Udemy students.   We’ll cover how to self-diagnose how your course is doing now, and we’ll also go over some strategies for updating how you’re dealing with your students’ expectations -- we’ve broken down that section into The Quick Win and The Full Treatment.  Quick Wins are just that -- quick ways to dramatically increase the quality of the student experience in your course.  For those dedicated instructors who want to go all-in and take their course to the top tier we’ll go over larger updates in The Full Treatment.

    Meeting Your Student's Expectations 

    What Students Appreciate (actual student quotes) What Students Recommend (actual student quotes)
    The distinct outline of how the course will be taught and what I can expect to learn is great. While this is informative for someone starting out, I was hopeful to see more technical information that I could use beyond the basics. 
    Good examples, lots of content, interesting detailed approach of the topic. Too short videos. Too basic and not-in-depth enough.
    The explanations and volume of info offered are great. I thought that the author would have better support with questions.
    The course followed a structured and logical sequence which helped me a lot. The accuracy and depth of the technical details you provide was different than I thought it would be.

    Successful Instructors Do This

    Here are some best practices that instructors have used to set student expectations and then meet, or exceed them. Think about these throughout your course, but make sure that your introduction lecture includes all of these points.

    Set student expectations in your introductory lecture:

    • Walk through the curriculum. Students want to see what they’re going to learn. Offer a brief overview of the curriculum and any projects or activities that students will have an opportunity to do.
    • Articulate the reasoning behind curricular choices. Students need to know that you’ve been deliberate in your planning of the course. Show them that you’ve got their back and have thought through the value of each section of your course.
    • Summarize the learning activities. Show your students that they will be able to apply what they are learning in your course with practical, relevant exercises.
    • Tell students when they should NOT take your course. One of the biggest pain points for students  is when they believe a course was sold to them as a beginner, intro-level course, but actually requires more than a beginner’s background. Avoid this by being clear about what a student needs to know to succeed in your course, and what type of student for whom your course would not be appropriate.
    • Describe what properly prepared students can get out of the course. Highlight why your course is valuable for students who are adequately prepared to take it. Students love to hear how a course will help them get better at something or transform their skillset. 
    • Demonstrate empathy for target students. Students who believe their instructor understands their concerns and knows how to address them are far more likely to trust that instructor. Show that you know your students well and that you’re the right person to help them meet their goals.

    If you’re already doing these, great job! If you’d like to try them out or make improvements to your course in this area, here are a couple options for you.

    The Quick Win (2 Hours or Less)

    Create a new introductory lecture video where you:

    • Appear on camera
    • Demonstrate you understand your target student’s goals and concerns
    • Articulate how your curriculum addresses those goals and concerns
    • Describe why your students should trust you as their instructor and this course as a means for achieving their personal or professional goals
    • Take a look at this article for a sample script to adapt for your own course, as well as a process for getting feedback on your intro structure.

    The Full Treatment (Address the Majority of Student Concerns)


    Step 1: Discovery
    Go through your course and determine where the goals of the course need additional supporting content.

    • Is your Course Summary accurately describing your ideal student?  Is it specific?
    • Are your Course Goals properly structured for explaining what needs your course will fill for your ideal student?
    • Do students need more practical exercises?
    • Do students need a broader understanding of certain topics?
    • Is there anything missing that your target students (especially if they are beginners or new to your topic) would need to be successful?

    Step 2: Course Updates

    • Using the list you assembled above, revamp your course copy to better understand and meet your students’ expectations (including your course summary, course goals, text lectures, exercises, handouts, etc).
    • Using the list you assembled above, script out and record new videos to make your course complete
    • Additionally, record a video describing the updates you've made so that students know the hard work you’ve been doing to invest in their success!
    • Publish any new content and make an announcement describing what you’re adding and why for current and future students.

    Want to make it easier on yourself to organize and deliver clear content in your next course?  Take a look at our introductory lecture tutorial to help you craft an awesome introductory lecture that sets students on the right path through your course.

    Read Article
  • Udemy Badges Guide

    We [Udemy] strive to connect students with the right instructors and courses to help them accomplish their learning goals. There are a lot of things we do to make these connections, but one particular area we are investing in is badges. Badges highlight to prospective students when instructors and courses deliver a unique experience. As we identify important signals to call out to students you’ll see us testing new badges. If you feel like you and your course provide a unique experience for students that isn’t recognized by badges today, please submit feedback to our Product team here.

    Below is a list of badges, how they appear on-site, and what they highlight to students. We’ve also shared some of the contributing factors that go into earning each badge and advice and resources to help you earn them. Things to note:

    • We will regularly update this guide as we introduce new badges or make significant changes to existing badges. Because all of the existing badges are still being tested, badge contributing factors, how they display, and other aspects will likely evolve. This also means that badges might be applied to courses in some languages and not others. Generally, when testing new badges we first apply them to English courses and then later to other languages if we see positive results for students and instructors.
    • Today a course is only eligible to receive one of the following badges in this order of prioritization (Best Seller, Highest Rated, Hot and New, New). For example, a course may qualify for both Best Seller and Highest Rated, but it will only display the Best Seller badge. One exception is that courses can receive Top-Responding Instructor and one of the above badges.

    Badges

    Best Seller - First launched November 2016. Currently rolled out to users in all languages; however, factors for receiving badge may differ by language of course.

    best_seller_clp.png

    The Best Seller badge calls out to students that this particular course is the most purchased amongst a pool of similar courses.

    best_seller.png

    Contributing factors:

    • Course with highest recent sales within a particular Topic-Category combination (e.g., Python - Development, Python - Business, Yoga - Personal Development, Yoga - Health & Fitness).
    • Course has minimum of 4.2 average rating
    • Note: Not all Topic-Category combinations will have a Best Seller, only those with sufficient demand.

    Advice for instructors:

    • Aim to provide the best possible experience for your students and complement Udemy marketing with your own. Visit the Teach Hub to learn the ins and outs of selling your course using instructor coupons and finding potential students in your personal network.  
    • Conduct competitive research against other similar courses. Is there an experience they provide students that your course does not? If so, consider how you can improve your course while keeping it unique.

    Highest Rated - First launched January 2018. Currently rolled out to users in all languages; however, only English, French, German, Japanese, and Portuguese courses are eligible to receive badge at this time.

    highest_rated_clp.png

    The Highest Rated badge calls out to students that this particular course has the highest rating amongst a pool of similar courses.

    highest_rated.png

    Contributing factors:

    • Course with highest average rating within a particular Topic-Category combination (e.g., Python - Development, Python - Business, Yoga - Personal Development, Yoga - Health & Fitness)
    • Course has minimum of 4.5 average rating
    • Course has minimum of 10 ratings

    Note: We do factor in a “rating confidence” metric when determining which course has the highest average rating within a particular Topic-Category combination. In other words, a course with a 4.8 average rating and 1,000 reviews will probably earn the highest rated badge over a course in the same Topic-Category with a 4.9 average rating and only 10 reviews.

    Advice for instructors:

    Hot & New - First launched January 2018. Currently rolled out to users in all languages and across courses in all languages.

    hot___new_clp.pngThe Hot and New badge calls out to students that this particular course is one of the most purchased amongst a pool of similar new courses.

    hot___new.png

    Contributing factors:

    • Course published in last 60 days
    • Course in top percentile of Category’s historical new course revenue
    • Course has minimum of 4.2 average rating

    Advice for instructors:

    • This badge is similar to the “Best Seller” badge, but with emphasis on new courses. Learn how to easily find potential students and launch your own first 30 day promotion plan on our Teach Hub.
    • Keep in mind, students expect new courses to provide the most up to date information on a particular topic.

    New - First launched August 2017. Currently rolled out to users in all languages and across courses in all languages.

    new_clp.png

    The New badge calls out to students that this particular course is new to Udemy and should contain the most up to date information on its topic.

    new.png

    Contributing factors:

    • Course published in last 60 days
    • Free and Paid courses
    • No minimum average rating

    Advice for instructors:

    • Good news! All courses published within the last 60 days receive the “New” course badge distinction. Keep in mind, students expect new courses to provide the most up to date information on a particular topic.

    Top-Responding Instructor - First launched September, 2017. Testing currently paused.

    top_responding_instructor_profile.pngThe “Top-Responding Instructor” badge calls out to students that this particular course has an extremely responsive instructor.

    top_responding_instructor.png

    Contributing factors:

    • Respond to 90% of students questions within 24 hours
    • Course needs to have at least 10 questions over last 90 days

    Advice for instructors:

    • Our research tells us that Udemy students love when their instructor is highly responsive to Q&A. Click here to learn more about Q&A best practices.

    Highly Rated by Beginners - First launched April, 2018. Currently being tested on users with English, German, Portuguese, French, and Japanese language preferences. Courses in all languages are eligible to receive designation.

    beginners_rated_2.png

    The Highly Rated by Beginners designation is currently in experimentation, and calls out to students that this particular course is highly rated by students, who identify themselves as beginners.

    beginners_rated_1.png

    beginners_rated_3.png

    Contributing factors:

    • Course with a high average rating (by students who identify themselves as a beginner) within a particular Topic-Category combination (e.g., Python - Development, Python - Business, Yoga - Personal Development, Yoga - Health & Fitness)
    • Course has minimum of 4.5 average rating
    • Course has minimum of 10 ratings
    • Course is not labeled as Intermediate or Advanced level.

    Advice for instructors:

    Read Article
  • Engaging With Students: Create the Best Learning Experience

    If you’re an instructor with hundreds, or thousands, of students, chances are you have to answer the same questions from students again, and again. These questions can range from basic to advanced, from course-content related (“I’ve tried some of the recommended meditation postures and have been having a few issues!”) to how the course actually works (“Where are the supplemental materials?!”).

    Read on for best practices for engaging your students, and how to make your course the most supportive, engaging, and profitable course it can be! (Because, after all, more engaged students purchase more of your courses!)

    Course Content Questions

    If your course has a lot of student questions and discussions about your course topic, congratulations, that means you’re doing a lot right!  Getting students to engage with your material, and with you, is one of the biggest indicators of student satisfaction (we bet you’re also seeing better reviews as well).  

    Here are some ways to engage your students more about your course content:

    Send out Educational Announcements.  Ask a question, or give students a project to do.  Give students clear directions on:

    • What you want them to do (“Download the problem set from lecture 25”)
    • Why it will help them (“This worksheet will help you define your own SEO strategy so you can hit the ground running when you publish your eBook!”)
    • How you will participate with them (“Upload your video project to Youtube and post the link in the discussion area.  I’ll give you feedback on your public speaking and some ways to improve!”)


    Here’s an example of a project-based announcement the Udemy Instructor Team sent out in our How-To Course:

    Rvz9OB0.png

    Here's how to send out Educational Announcements.

    Using the Q&A.  If students post a question or a comment in the Q&A, you should respond! Many instructors give students a sense of their responsiveness in their course summary, promo video, or introduction lecture (“I respond to all questions within 24 hours -- excluding weekends, because I need to play with my new puppy!).  

    If you set expectations for answering questions, make sure to keep them.  

    Also think about posting questions or announcements in the Q&A encouraging students to ask questions. This is a good move especially if you haven't been as active in the past -- students won't expect that you are there to talk with them.  Let them know that you're engaged, and want to hear how they're doing!

    Update based on feedback.  Are you seeing the same course-content questions over and over again? Maybe that’s a sign that you didn’t go into enough detail in that specific area, or provide enough examples. Some instructors like to update their course based off of frequent questions -- make sure to send out an Educational Announcement so your students know about the new addition!

    Still seeing questions even after adding in new material?  Maybe that means there’s enough student interest in another course!  Make sure to send out a Promotional Announcement telling your students about the new course when it’s live!

    Course Functionality Questions

    In a perfect world, you would never receive any questions like these -- unfortunately, we’re not quite there yet!  Follow these strategies for responding to course-functionality questions -- but first, let’s look at some examples of what these sorts of questions are:
     

    • "Where are the supplemental materials?"
    • "Why isn’t the video loading?"
    • "Where can I get feedback?"

    Follow these strategies for responding to these sorts of questions:

    Create a “How to Use This Course” Lecture.  Have a ton of supplemental material that you want students to download and complete?  Do you host office hours every week?  Do you want students to complete a project and send it to you for feedback?  All of these are course-specific directions that you might want to include in their own lecture at the beginning of the course.

    Many instructors create a Text Lecture as their second lecture where they let students know how to engage with their course.  You could cover topics (and include screenshots!) such as: 
     

    • Where to find supplemental material
    • How and when to download supplemental material (i.e. if you have a worksheet that goes along with a specific lecture, or a project file that students should download at the beginning of the course).
    • How to ask questions
    • When you host office hours or other live coaching

    You can check out Lecture #2 of the How-To Course to see how the Udemy Instructor Team has done this.

    Dealing with Duplicate Questions.  Have lots of students asking the same question?  First, consider adding to your “How to Use this Course Lecture" a note about using the “Search” feature in the Q&A:

    Q_A_2.png


    Then, respond to the duplicate question with a link to your first response. Here’s how:

    Step 1: Click on the first discussion question.  This will open up a new window that will allow you to to link to the individual question. 
    Step 2: Copy the URL of the new tab.
    Step 3: Respond to the duplicate question: "Check out my answer to your question here [paste URL], and in the future, try using the 'Search' option to see what other students have already asked!"

    You can also refer students to this article regarding the Q&A, and how they can use it.

    Directing students to Udemy Support.  If your students are having technical issues with your course, we have an entire team standing by to help!  Simply comment on their post directing them to our Support site (“I’m so sorry about this issue!  Send an email over to Udemy Support ([email protected]) and they’ll help troubleshoot your issue”) or you can go to our Support site and direct them to a relevant article.

    Engaging with your students in your course dashboard can be one of the most rewarding parts of being an instructor on Udemy.  We’re so excited to see how you teach!

    Read Article
  • Course Dashboard Features

    After your course has been submitted for review, you will have access to the course dashboard. You can get there by clicking the preview icon from the curriculum page.

    preview_course.jpg

    Features and Tools

    Read Article
  • Messaging Students

    Instructors can use the messaging tool to send a private message to any student enrolled in your course, or to respond to a direct message a student has sent you. When a message is sent, the student will receive an email, and a notification will appear on their Udemy profile.

    Accessing the Messaging Tool

    To access the messaging tool for your account, please follow the steps below:

    1. Move your cursor to your account photo at the top right hand of the page
    2. Click on My Messages from the drop down menu

    You will be directed to the Messages page, where you can read any messages you’ve received, or compose new messages you wish to send.

    messages.png

    How to Send a Private Message

    If you wish to send a student a private message, then please follow the steps below:

    1. Navigate to the Messages page
    2. Click Compose on the left hand side
    3. Enter the student’s name in the box under New Message (the tool will automatically search for matching names as you type)
    4. Type your message and click Send

    compose_messages.png

    Searching Through Your Messages

    On the Messages page you can search through your messages by using the filter tool, which is posted to the right of Compose. You can prioritize specific groups of messages by selecting All Messages, Unread or Important.

    You can also search through your messages by typing the student’s name in the search tool posted below Compose.

    message_filter.png

    How to Respond to a Message

    When you receive a direct message from a student you will receive a notification email, and a notification will also appear in your account’s dropdown menu (as depicted in the image at the top).

    To respond to the message, please follow the steps below:

    1. Navigate to the Messages page
    2. Click on the message on the left hand side of the page
    3. Type your message and click Send

    Marking a Message as Important

    You can mark a particular message as important so you can locate it more easily moving forward. To do so, just click the star that appears to the left of the student’s name in either the message itself, or in your message queue on the left hand side of your Messages page.

    You can also mark the message as important by clicking on the message options ellipses that appears to the right of the student’s name.

    mark_message_as_important.png

    Once the message has been marked as important, the star icon will turn gold, and the message will be searchable using the Important filter (see below). To unmark a message as important, simply click on the gold star again, or select Mark as Unimportant in the message’s options menu.

    Marking a Message as Unread

    If after reading a message you wish to mark it as unread, please do the following:

    1. Click on the message options ellipses to the right of the student’s name,
    2. Select Mark as Unread

    message_marks.png

    Blocking a Message or Reporting Abuse

    If you need to block future messages from a particular student, then select Block from the message options. Please note that if you send that student a message, however, then the message thread will be unblocked.

    If you believe the message violates Udemy’s Terms of Service or Community Guidelines, then click Report Abuse, and the message will be flagged for review by our staff. For more on Trust & Safety at Udemy please click here.

    For information on our rules and guidelines regarding direct messaging, please refer to this article.

    Read Article
  • Course Analytics

    Course analytics visualizes data about course conversions and student engagement. To view the Conversion Analytics for your course, head to the Course Roadmap, and then click on Analytics on the left hand side. Next, click on the Conversion tab on the right.

    course_analytics.jpg

    Conversion Analytics

    Under the Conversion Analytics tab, you'll see a graph showing the number of page visits by traffic source. Use this information to optimize your sales funnel. Are most of your students coming from Facebook? Think about the tactics you're using there, and incorporate them into your marketing strategies on other sites. With Conversion Analytics, you can see the number of new students in your course, broken down by month. For those instructors who are doing monthly marketing strategies, this is an awesome way of tracking what works and what doesn't.

    Note: The data for conversion analytics is refreshed daily. You may notice some discrepancies in the data while it's waiting for the next refresh.

    Engagement Analytics

    See how your students are engaging with course material.

    You'll see the recent ratings left on your course compared to other courses in the same subcategory, the average minutes of course content consumed in your course versus other courses in the same category, in addition to student feedback.

    Please note: if a student manually marks a lecture as complete, without watching the video or completing the activity, then no lecture engagement data will be recorded.

    analytics.png



    Want to learn some promotional tactics to get that number of new students up month-over-month? Check out our Round-Up of Instructor Promotion Tactics to stay in the loop!

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  • Tracking Course Conversions With Google Analytics

    With Instructor Analytics on its way in the summer of 2018, we’ll be phasing out the Google Analytics feature in the coming months, for instructor accounts that previously utilized the tool. Instructors who did not use the Google Analytics feature previously, however, no longer have access to this Third-Party integration option.

    Instructors who have used the Google Analytics feature before can continue to integrate Google Analytics Tracking IDs into their courses, and courses with existing Google Analytics Tracking IDs will be able to use them until Instructor Analytics is launched.

    Instructor Analytics will provide important data about your students and courses, and we’re confident it will provide a more useful and personalized experience than our existing Third-Party Integration tools. Instructor Analytics will become available shortly after Udemy LIVE (July 27-29).

    Linking Google Analytics with your Udemy courses can provide you with extensive and varied data, regarding the traffic your course is receiving. For example, Google Analytics can be set up to track how many visits your course landing page is receiving, or how many students are clicking through to the course’s checkout page.

    This article will help you set up a Google Analytics account and integrate it with your courses on Udemy.

    If you would like to learn more about Udemy’s student engagement analytics, please review this support article.

    How to Create a Google Analytics Tracking ID

    In order to track your course traffic via Google Analytics, you will need to create a Google Analytics Tracking ID for it. To do so, please follow the steps below:

    1. From your browser, navigate to Google Analytics. You can use an existing Gmail account to create the Google Analytics account, or you can create a new one.
    2. Use the name of your course as the Website Name, and the course landing page URL as the Web Site URL e.g., https://www.udemy.com/never-stop-learning. Fill in the rest of the form and click Get Tracking ID at the bottom of the page.

    Google_Analytics.png

    tracking_id.png

    How to Integrate Your Tracking ID With Your Course

    Once you’ve created your Google Analytics ID you can integrate it with your course by following the steps below:

    1. Copy the Tracking ID and return to the Course Management page on Udemy
    2. Click Course Settings on the right hand side
    3. Scroll down to the Third Party Integration section
    4. Paste the ID number into the Google Analytics Tracking ID box and click Save.

    third_party.png

    Once you have integrated the tracking ID with your course, you will be able to monitor the web traffic the course URL you entered receives in your Google Analytics account.  To review the traffic, simply return to the Home page of your Google Analytics account.

    Please note that it may take some time before the course URL receives clicks, and this traffic is reflected in your Google Analytics account.

    How to Create Google Analytic Goals for Your Course

    You can also monitor traffic to specific pages for your course, by creating conversion goals in your Google Analytics account. For example, you could create a goal which tracks clicks to your course’s checkout page on the Udemy marketplace, or to the course dashboard.

    Below is a list of the web page URLs that you can enter for a goal conversion, and track the traffic for a specific page.

    Udemy Course Page Destination Web Page URL
    Course Landing Page /{course-title}/
    Successful Payment Page /cart/success/
    Course Taking Page /{course-title}/course-dashboard
    Lecture Page  /{course-title}/course-taking/lecture/{lecture-id}

     

    To create a Goal for your course, please follow the steps below:

    1. Navigate to your Google Analytics Account and click on the Admin gear icon at the bottom left of the page

    2. Click Goals on the left hand side, and then the New Goal icon

    Screen_Shot_2017-11-14_at_3.53.56_PM.png

    3. In the Goal setup options, click Custom and then Continue

    4. Enter a description for the goal and then click Destination

    5. In the Destination slot, under Goal Details, enter the conversion Web Page URL you wish to monitor (see above). Make sure the Equals to option is selected on the left

    goal_url.png

    6. Click Save

    How to Review Goal Conversions

    To review conversions (traffic) for the goal moving forward follow the steps below:

    1. Return to your Google Analytics Account and click on Conversions on the left hand side of the page
    2. Click Goals and then Overview. You can filter through goal completions on this page by the hour, day, week and month.

    If you have any additional questions on how to setup your Google Analytics account, please click here.

    Read Article