• Performance: Course Engagement

    The Course engagement tab includes analytics about how students are consuming the content in your courses.

    How to Navigate to Your Course Engagement Tab

    You can find the Course engagement features as part of the instructor Performance features:

    1. Navigate to the Performance features
    2. Click on Course engagement from the left-hand menu of Performance features

    Minutes Taught and Active Students

    The statistics of minutes taught and active students are displayed at the top of the Course engagement page.

    For the time period you select, via the date range filter, minutes taught is the total minutes of lectures students have collectively viewed for your courses.

    Active students represents the number of students who have started a lecture over the selected time period.

    The corresponding graph below shows the breakdown by month or day, depending on the date range you’ve selected.

    course_engagement.png

    All Course View

    Currently, a table displays the number of minutes taught and active students for each of your courses. Additional course-level and lecture-level metrics will be added to the Course engagement feature in the coming months.

    Read Article
  • Performance: Students Tab

    The Students tab helps instructors learn more about the students enrolled in their courses, their student’s educational interests and the market reach of their Udemy content. This article outlines how instructors can access these insights, and use them to plan new courses, or make improvements to their existing ones.

    How to Navigate to Your Students Tab

    To navigate to the Students tab in your account follow the steps below:

    1. From the dropdown menu at the top right of the page, click Instructor Dashboard
    2. Click Performance on the left hand side
    3. Next, click on Students

    Enrolled Students

    The student total that you see when All Courses is selected, is the total number of unique students enrolled in both your published or unpublished courses. If a student is enrolled in more than one of your courses, then they are counted towards your student total once. You can also filter a particular course to view the number of enrollments in that specific course.

    If you have not been granted permission as a co-instructor to access the Performance metrics of a particular course, then the enrollments from that course will not appear in your student total. As a result, the student total on your instructor profile may differ, since that total counts all unique students enrolled in courses you’re an instructor for, regardless of the manage permissions.

    performance_students.png

    The student’s avatar will note which of your courses they are enrolled and when they did. By clicking on the avatar, you will be directed to the student’s profile page.

    Your Reach: in this section, instructors can review what countries their students reside in and what languages they speak. The latter is determined by a combination of their browser’s language preference settings, and their account’s language in Udemy. This information may provide insights for localization and new content opportunities. You can also view your market reach for a particular course by selecting it with the course filter at the top of the page.

    student_reach.png

     

    Additional Student Interests: this section lists the most popular topics that your students are enrolled in, aside from the topics of your existing courses. If you have selected a specific course to view, with the course filter at the top of the page, then that course's topic will be excluded from this list.

    This information helps you see what topics your students are interested in, and can help you choose what course you should create next. Click a topic from the list to see the current Udemy marketplace opportunities with the Marketplace Insights tool.

    Helpful resources:

    Describing Your Target Student

    Adding Captions to Your Videos

    To learn more about the other Performance tabs and what information they provide, please click here. 

    Read Article
  • Performance: Overview Tab

    On the Overview tab, instructors can review their performance via several metrics, including course revenue, student enrollments and course ratings. This article outlines how instructors can access these metrics, and leverage the data to make improvements to their courses.

    How to Navigate to Your Overview Tab

    To navigate to the Overview tab in your account follow the steps below:

    1. From the dropdown menu at the top right of the page, click Instructor Dashboard
    2. Click Performance on the left hand side
    3. Next, click on Overview

    Overview Metrics

    You can select which specific metric you wish to view on the trend graph by clicking on the applicable title. By using the course filter in combination, you can also access key, trending, insights on a course-by-course basis. In addition, you can narrow or expand the timeline of the data by using the date range filter (all time, last 7 days, last 30 days, or last 12 months).

    Total Revenue: review both the all-time and monthly revenue for all of your courses, or on a course-by-course basis

    Total Enrollments: see the total number of enrollments across both your published or unpublished courses (note that if a student is enrolled in more than one of your courses, each enrollment will count towards the total). Or, select a particular course to view the number of enrollments for that specific course.

    If you have not been granted permission as a co-instructor to access the Performance metrics of a particular course, then the enrollments from that course will not appear in your student total.

    Current Rating: check the average rating for your courses or an individual course from a recent, rolling period. The average rating is calculated by considering factors like the recency of the rating and the amount of the course that the student consumed before leaving their rating.

    overview_metrics.png

    Leveraging Your Overview Data

    You can combine and leverage the extensive data that’s accessible on the Overview page in a variety of ways, and make improvements to your courses if required.

    For example, if your revenue trend is falling, check the ratings and reviews for your courses, and see if they are also declining. Search the Udemy marketplace to see if there are new competing courses, and consider whether content in your course needs to be updated or replaced.

    Helpful resources:

    How to Manage Student Feedback Using the Reviews Dashboard

    Satisfaction Analytics

    To learn more about the other Performance tabs and what information they provide, please click here.

    Read Article
  • Performance: Traffic & Conversion Tab

    The Traffic & Conversion tab includes analytics that can provide instructors with key insights on how students are discovering their courses and their market demand . This article outlines how instructors can access their Traffic & Conversion analytics, and get better informed on the sales funnel for their courses.

    How to Navigate to Your Traffic & Conversion Tab

    To navigate to the Traffic & Conversion tab in your account follow the steps below:

    1. From the dropdown menu at the top right of the page, click Instructor Dashboard
    2. Click Performance on the left hand side
    3. Next, click on Traffic & Conversion

    All Courses View

    On the All Courses page instructors can view the Landing Page Visitors for their courses, as well as the Conversion Rates. The data can be filtered to show show figures from the last 30 or 7 days.

    The Landing Page Visitors is determined by how many unique people have visited the course landing page (CLP) in the selected date range. For example, if the same student visits the course landing page more than once, it will only be counted as one visitor.

    The Conversion Rate, meanwhile, is the number of enrollments divided by the number of visitors to the course landing page over the selected date range.

    traffic___conversion.png

    Individual Course View

    By utilizing the course filter to select a specific course to view, instructors can access more detailed data for the course landing page visitors and conversion rates.

    Channels For Landing Page Visitors

    By selecting the Landing Page Visitors tab for a specific course, instructors can review which channels students utilized to discover their course landing page, over the date range selected.

    Numbers for the following channels are included:

    Total: refers to all landing page visitors for a given course over the given time frame.

    Udemy Discovery: refers to visitors who landed on the CLP via a Udemy link. For example, this channel includes traffic that stems from all pages on Udemy or via a Udemy email. It does not include traffic from search results.

    Udemy Search: refers to visitors who navigated to the CLP from the Udemy search results page.

    Udemy ads and Affiliates: refers to visitors who were directed to the CLP by Udemy ads & affiliates.

    Instructor Promo: includes the number of visitors to the CLP that stemmed from an instructor’s personal marketing efforts and an instructor coupon link.

    Outside Sources: shows visitors to the CLP that came from non-Udemy ads and affiliates. For example the visitor found the course via Google, or through a link sent from a friend or co-worker.

    traffic.png

    Conversion Rates For Individual Courses

    By selecting the Conversion Rate tab for a specific course, instructors can generate a line graph that displays the conversion rate over the selected period of time. The conversion rates for specific dates can then be viewed by moving the cursor to various points on the graph.

    The conversion rate is calculated by dividing the number of enrollments with the total number of unique landing page visitors.

    conversion.png

     

    Helpful resources:

    Marketing Tools: Rules and Guidelines

    Instructor Promotional Agreements and Udemy Deals

    To learn more about the other Performance tabs and what information they provide, please click here.

    Read Article
  • Performance: How to Track And Understand Your Udemy Impact

    The Performance tab includes extensive tools and analytics to help instructors track their course performance, learn about their students, and understand the overall impact they’re having on Udemy. This article outlines how instructors can utilize the Performance features to gain key insights about their courses and students, and identify opportunities that will help them improve their success on Udemy.

    Please note: the Performance features will be available in beta form from August 22nd, 2018, and our team will continue to make improvements to the existing interface in the coming weeks.

    How to Navigate to Your Performance Tab

    To navigate to the Performance tab in your account follow the steps below:

    1. Move your cursor to Instructor at the top of the page
    2. From the dropdown menu click Instructor Dashboard
    3. Click Performance on the left hand side
    4. You will see an Overview of your course performance, including the option to select the Students, Engagement and Conversion tabs (please note: the Engagement tab will be activated in the coming weeks. In the interim, instructors can continue to access the engagement analytics of a specific course, via the Analytics page.

    performance.png


    Permissions

    In addition to the course’s instructor, co-instructors and teaching assistants can review performance analytics if the Performance permission has been enabled for that particular course. For more information on co-instructors and teaching assistants, and how to edit permissions for them, click here.

    Performance Tabs

    Overview: instructors can review their performance via several metrics, including course revenue, student enrollments and course ratings. Learn more by clicking here.

    Students: this helps instructors learn more about the students enrolled in their courses, their student’s educational interests and the market reach of their Udemy content. Learn more by clicking here.

    Traffic & Conversion: includes traffic and conversion analytics that can provide instructors with key insights on how students are discovering their courses and their market demand. Learn more by clicking here.

    Course engagement: Includes analytics to help you understand how students are consuming and engaging with your courses. Learn more by clicking here.

    Read Article
  • Featured Reviews

    A Featured Review is an algorithmically chosen course review, which will help highlight a positive experience the student had with the course, and encourage prospective students to enroll.

    The review will be posted on the course landing page in a section called “Featured Review,” and will appear above other reviews students have left.

    Please note: during the program’s initial testing phase, only English speaking courses will receive Featured Reviews. Eventually, however, we intend to add Featured Reviews to all eligible, non-English speaking courses as well.

    Providing Feedback on Featured Reviews

    Instructors will see a notification in the Reviews section of the Instructor Dashboard when their course receives a Featured Review. In this section you'll be able to provide feedback on the Featured Review program, or the specific review that’s been selected.

    Please note: since featured reviews are algorithmically chosen, instructors cannot manually select or request which review gets featured. This is so prospective students can get an objective view of why the course received a particularly, positive review.

    featured_review_.png

    Review Requirements

    Listed below are the summary of requirements for Featured Reviews to display. Please keep in mind that this is not an exhaustive list of review and course requirements, and are intended to shed some light on what goes into determining Featured Reviews.

    • A course must have at least 5 eligible reviews for selection by our algorithm, in order for a Featured Review to display.
    • Eligible reviews must have a rating of 4.5 or higher. In addition, the user leaving the review must have completed at least 20% of the course, and the review must be no more than 2 years old.

    Featured Reviews will be added to courses as they receive eligible reviews. Moving forward our team will continue to test the Featured Reviews program, and enhance it if required.

    Please let us know if you have any additional questions regarding Featured Reviews by contacting our support team.

    Read Article
  • Accessing Your Student List

    Accessing and reviewing your student list is an effective way to monitor the course progress of your students, and their correspondence history with you and the course. Each student list includes information about a student’s course consumption, questions they’ve asked or had answered, and when an instructor has corresponded with them.

    How to Access Your Student List

    You can access the student list via your Instructor Dashboard by following these steps:

    1. Click on Instructor at the top right of the page, and select Instructor Dashboard from the dropdown menu
    2. On the Instructor Dashboard, move your cursor to the Total Students box on the course icon
    3. Click on Go to Student List

    You can also access the student list by clicking on Students on the left hand side of the Course Management page.

    Student List Information

    The student list for your course includes the following information (Note: See below for more information available when using the Export as CSV feature):

    Name: The user name the student has selected for their Udemy account.

    Enrolled: The date the student enrolled in your course.

    Progress: The percentage of total published lectures in your course that the student has completed, or marked as complete.

    Last Visited: The last date the student accessed and consumed content from the course. This will help you determine whether a student has been active in your your course recently or not.

    Questions Asked: this total indicates how many questions a student has asked in the Q&A, and helps demonstrate which students may require more assistance.

    Questions Answered: this number shows how many questions a student has answered in the Q&A, and helps identify students who are highly engaged in the course.

    Last Messaged: the date posted here indicates the last time you’ve sent a message to a student, and will help you gauge whether you need to follow up with them or not.

    Message: by clicking on this icon you will be directed to the Messages page, where you can write a new direct message for that student. The messaging tool will automatically add the student’s name as the recipient.

    Our rules and guidelines for messaging students can be found here.

    students.png

    Why is a User Name on my Revenue Report But Not on the Student List?

    When a student receives your course as a Udemy gift, their username will be added to your student list, after they redeem the gift code and enroll in your course. The username of the gift purchaser, however, is listed in the purchase tab of your revenue report, and is not included on the student list (unless they purchased the course for themselves previously).

    Export as CSV

    Student list data is also available for Export to CSV. Click the Export as CSV button to automatically receive an email with a CSV spreadsheet file containing your Student List data.

    The following columns of Student List data display only when the Export as CSV feature is used:

    Started Date: The date that students began viewing the course material (please note: this may be different from the Enrollment Date)

    Lecture Last Viewed: The video lecture that the student last visited in the course. This provides context about what a student last reviewed in your course, and can help you engage with them more effectively.

    Udemy for Business: A column in the CSV titled Udemy for Business will indicate whether the student enrolled via the Udemy for Business content subscription program (Note: This information is also shown in the Student List web view, indicated by  a “Udemy for Business” tag next to the Student Name).

     

    Read Article
  • Announcement and Promotional Email Analytics

    To help you craft compelling messages to engage your students, you can view performance analytics for new Announcements and Promotional Emails you send. These include:

    • Open rate, click-through rate, and unsubscribe rate for Promotional Announcements (now known as “Promotional Emails”)
    • Open rate, number of views of the announcement on the course taking dashboard, and unsubscribe rate for Educational Announcements (now known as “Announcements”)
    • Benchmarks for these figures to help you understand how your performance stacks up

    Promotional Emails

    As Promotional Emails are sent and received by students, new analytics figures will update in the Communications section of your course management page, under the Promotional Emails tab.

    The Promotional Emails tab includes the following categories: 

    • Created: the date the Promotional Email was created will be posted here 
    • Open Rate. This metric tells you the percentage of students who opened the email, out of all who received it. 
    • Unique CTR. Short for “Click-Through Rate,” out of all those who opened the email, this is the percentage of students who clicked on any of your Udemy course links you included in the announcement.
    • Unsubscribe Rate. This is the percentage of students who received the email that unsubscribed from receiving these types of emails from you going forward. 

    Note: For instructions on how to send a Promotional Email, please click here.  

    promotional_emails.png

    Announcements

    After you send Announcements to your students, the analytic figures will begin to update in the “Communications” section of your course management page, under the Announcements tab.

    The Announcements tab includes the following categories:

    • Created: the date the Announcement was created will be posted here
    • Open Rate. This metric tells you the percentage of students who opened the email, out of all who received it.
    • Unique Views. Since these Announcements are posted in the “Announcements” section in the course itself, this counts the number of unique students who viewed the Announcement within the course taking experience.
    • Unsubscribe Rate. This is the percentage of students who received the email that unsubscribed from receiving these types of emails from you going forward.

    announcements.png

    Note: For more information on how to send an Announcement, please refer to this article

     

    Read Article
  • Using Code Blocks and Inline Code

    Udemy now supports syntax highlighting for code blocks and inline code within the Questions and Answers, Quizzes, and Articles.

    How to Add Inline Code

    Inline code is great to use when you want to highlight a short snippet of code (for example: the definition of a function or the name of a variable) inside a paragraph.

    1. Navigate to the question or answer box where you want to add your code. If you want to attach your code to a question, type your question first.
    2. Then click, Ask a new question
    3. Fill in what you want to say
    4. Highlight the portion that you want to change to inline code
    5. Click on the inline code icon in the tool bar
    6. Click either Post Question or Add an answe

    How to Add Code Blocks

    Code blocks are great when you want to highlight multiple lines of code.

    1. Navigate to the question or answer box where you wish to enter your code block
    2. If you want to attach your code to a question type your question first. 
    3. Enter the code block you wish to include and highlight it
    4. Click on the inline code icon in the tool bar
    5. Then click either Post Question or Add an answer
    6. Your inline code should be nicely highlighted!

    coding.png

    Where to Use Code Blocks And Inline Code

    Questions & Answers - Highlighting your code inside questions and answers makes it easier and faster for students to read it and share their feedback.

    Quizzes - Highlight your code in the questions of a quiz and in the answers. This allows instructors to ask questions such as “Which is the correct way to solve this problem?” and prompt students to choose the correct answer from a set of different implementations. 

    Articles - Highlight your code in articles so that students can easily read and learn from it.

    code.png

    Read Article
  • Instructor Q&A Dashboard

    The Questions & Answers (Q&A) dashboard is designed to help instructors monitor and respond to student questions with ease and efficiency. 

    Accessing the Instructor Q&A Dashboard

    To access the instructor Q&A Dashboard, follow the steps below:

    1. Click the Instructor dropdown in the top right corner
    2. Click Instructor Dashboard
    3. Select the Q&A tab 

    qa.png

    Here are Some Highlights:

    • View and respond to questions across all courses in one central dashboard.
    • Filter for unanswered or unread questions. This allows instructors to get back to students faster, keeping students more engaged in the course. 
    • Mark a response as the “Top Answer” to indicate the top response to other students, or “Helpful” to signal a student question from which other students might benefit.
    • Access the lecture where the student asked the question and view timestamps of when a question was asked and responded to.  All of this provides additional context to students’ questions to help instructors respond efficiently.

    Tips on Managing the Q&A Dashboard

    Marking Your Questions as "Read"

    The message should automatically be marked as read when any of the below events happen:

    • Instructor puts their cursor in the reply text field
    • Instructor clicks anywhere in the message (to see all replies, open the discussion post, go to the student’s profile, mark as helpful etc.)
    • The instructor can manually mark the question as read or unread by either clicking on the green dot.

    The Difference Between Unread and Unanswered

    Unread indicates that you, as the instructor, has not yet marked the question as "read". Unanswered means that no response has been marked as "Top Answer". Only the instructor and original poster can mark responses as "Top Answer". 

    The Difference Between Marking a Response as "Helpful" and Marking a Response as "Top Answer"

    Instructors can only select one response as the "Top Answer", but if there are a number of helpful responses, you can mark those as "Helpful" to indicate to students that there are other responses they can refer to. Any student or the instructor can mark an answer as "Helpful".

    Sorting by Oldest to Newest

    When an instructor sort questions about oldest to newest, the question time will be determined by the most recent response time.

    Getting Context for the Question

    If the student asked a question within a particular lecture, the instructors will see a link to the lecture right underneath the course title.

    lecture_qa.png



     
     
    Read Article
  • How to Manage Student Feedback Using the Reviews Dashboard

    Reviews are one of the main ways that students can leave public feedback on a course for other students to see. Instructors can view all reviews using a dashboard in the Instructor tab.

    Go to the Instructor tab, navigate to the Instructor Dashboard and then click on Reviews.

    dashboard_reviews.png

    Filtering Reviews

    You can filter by course, recency, and star rating. In addition, you can see all the reviews your courses have received by using the CSV export feature. The export feature is posted below the Sort By option on the left hand side.

    Responding to Reviews

    To respond to a review, click the “Respond” button.  Type your response in the box. Please note, only visible instructors of a course can respond to reviews. This article will explain how to check whether or not you are a visible instructor.

    Once you click “Post Response”, your response will be posted on the course landing page. You can edit or delete a response at any time.  

    For a course, only one review per student is publicly visible.  This means that once a student updates the review, your response will no longer appear on the course landing page. 

    Although ratings without reviews do not appear on the course landing page, you are able to reach out to your student by clicking "respond" and asking for clarification. The student is notified and is prompted to leave a review. If the student leaves a review, it will appear on the course landing page.

    Why do Some Ratings Have no Comments?

    Requiring students to leave comments would make it more difficult for a student to leave a review, which in turn, might result in artificial ratings (they might choose to not leave a review as a result). We hope to capture a wide range of opinion about a course, good or bad.

    Leveraging Attribute-Level Feedback From Students

    Sometimes students leave a star rating but do not include a written review. While the star rating is helpful for other students, reviews are more helpful when instructors understand the context behind the star rating. Through the attribute-level feedback students can select a reason for their review. Your dashboard will become populated with this feedback as students respond to this prompt. 

    reviews.png


    You can view the attribute-level feedback a specific student leaves for your course, in the reviews section of the instructor dashboard. If a green, plus sign appears beside the feedback, then this indicates that the student believes the course includes that attribute. If a red negative sign appears, however, then the student indicated the course did not include it. If a question mark appears, then the student did not select yes or no.
     

    reviews_3.png
    Course Rating

    A course’s ratings can be viewed via the Instructor Dashboard and are posted as the Course Rating. The Course Rating is calculated by considering factors like the recency of the rating and the amount of the course that the student consumed before leaving their rating.

    If you have additional questions regarding how to view and manage your course reviews, please contact our support team.


    For detailed guidelines on when the Trust & Safety team will remove a review, please go here.

    Read Article
  • How to Welcome and Congratulate Students With Course Messages

    You can send optional, automatic welcome and congratulations messages for your course, to encourage students to engage with course when they enroll, and congratulate them when they complete it.

    Create a Course Message

    To create, automatic, courses messages for your course, please follow the steps below:

    1. Click on your Instructor Dashboard
    2. Find the course you want to add a message to and click Go to Course Management
    3. Click Communications on the left-hand side. If your course has been published, then you can access the messages by clicking Course Messages on the right.
    4. Use each of the text boxes to type in the messages you want students to receive when they enroll in or complete your courses
    5. Click Save to save the content of your messages

    messages.png

    Note: It is against Udemy's guidelines to promote your other courses or external resources in the welcome and congratulations messages. Please ensure your messages follow our Direct Messages Rules and Guidelines.

    Read Article
  • Send Promotional Emails and Announcements

    Promotional Emails Versus Announcements

    If you have published multiple courses to the Udemy marketplace, you can use promotional emails to market your Udemy courses to students who have enrolled in at least one of your paid courses.

    Promotional emails are delivered by Udemy to the e-mail inboxes of students. They should only include links to your Udemy courses (external links are not allowed here).

    Announcements are delivered by Udemy to the e-mail inboxes of students, and are also posted in the "Announcement" section of your course. Announcements should only feature free resources related to your course material (Udemy links are not allowed here).

    For information on announcement policies and guidelines, please review this article. Rules and guidelines for promotional emails can be viewed here.

    Please not that in order to send a promotional email or announcement, you must be listed as a visible instructor for the course. For more information on instructor permissions and how to edit them, please click here.

    How to Send a Promotional Email or Announcement

    1. Navigate to your Instructor Dashboard
    2. Hover over the course icon and click on Go to Course Management
    4. Select Communications on the left hand side
    5. Next, select whether you wish to send an announcement or promotional email

    communications.png

    6. Select the eligible courses you wish to send your announcement or promotional email to, the students you wish to include, and then enter the message's content.

    Please note: our announcement and promotional email text editor does not support emojis, so do not include emojis in your message. Doing so will cause formatting and delivery errors. We also recommend creating your message in the announcement and promotional email text editor, rather than copying and pasting in your message, to help avoid formatting issues that might occur.

    7. You can double check the notification, before sending it to students, by clicking on Send Me Email Preview

    preview_promo.png

    8. If everything is in order, click Send

     

    Read Article
  • Engagement Analytics

    Engagement Analytics is a powerful tool to understand how your course is performing in the marketplace, and how satisfied your students are with your course. Your course is a living, breathing, and improving experience. This feature is all about giving you the right data to keep your course vibrant, healthy, and optimized. Here's how.

    Access Your Analytics from Your Course Dashboard

    1. Go to your instructor dashboard
    2. Click on any published course to be taken to the Course Roadmap
    3. On the left-hand side, click on Analytics
    4. You can review Engagement by clicking on the appropriate tab

    engagement.jpgAnalyze Your Subcategory

    Use the top line metrics of Course Rating and Content Consumed to track how your course is doing in the marketplace. For this section, we compare your course to other courses in your subcategory. 

    Get Students Learning

    Use the Lecture Engagement section of your analytics to see the percentage of students who have started and finished each lecture, and how that compares to the total number of active students in your course. You can see the engagement analytics for a particular lecture by hovering your mouse over the lecture icon. 

    Please note: if a student manually marks a lecture as complete, without watching the video or completing the activity, then no lecture engagement data will be recorded.

    lecture_analytics.png

    Press play on the video to follow along with how many students are watching the video, by clicking on the lecture icon. Analyze which of your lectures are most popular, and which aren't doing as well at attracting students' attention.

    engagement_analytics.png

    Optimize for Student Success

    Now that you have the data, it's time to make updates to your course based off of your students' feedback and behavior! Check out the articles below.  Want to learn from your fellow instructors? Learn how instructors Phil Ebiner and Steve Churchill used their analytics.

    Read Article
  • Udemy Badges Guide

    We [Udemy] strive to connect students with the right instructors and courses to help them accomplish their learning goals. There are a lot of things we do to make these connections, but one particular area we are investing in is badges. Badges highlight to prospective students when instructors and courses deliver a unique experience. As we identify important signals to call out to students you’ll see us testing new badges. If you feel like you and your course provide a unique experience for students that isn’t recognized by badges today, please submit feedback to our Product team here.

    Below is a list of badges, how they appear on-site, and what they highlight to students. We’ve also shared some of the contributing factors that go into earning each badge and advice and resources to help you earn them. Things to note:

    • We will regularly update this guide as we introduce new badges or make significant changes to existing badges. Because all of the existing badges are still being tested, badge contributing factors, how they display, and other aspects will likely evolve. This also means that badges might be applied to courses in some languages and not others. Generally, when testing new badges we first apply them to English courses and then later to other languages if we see positive results for students and instructors.
    • Today a course is only eligible to receive one of the following badges in this order of prioritization (Best Seller, Highest Rated, Hot and New, New). For example, a course may qualify for both Best Seller and Highest Rated, but it will only display the Best Seller badge. One exception is that courses can receive Top-Responding Instructor and one of the above badges.

    Badges

    Best Seller - First launched November 2016. Currently rolled out to users in all languages; however, factors for receiving badge may differ by language of course.

    best_seller_clp.png

    The Best Seller badge calls out to students that this particular course is the most purchased amongst a pool of similar courses.

    best_seller.png

    Contributing factors:

    • Course with highest recent sales within a particular Topic-Category combination (e.g., Python - Development, Python - Business, Yoga - Personal Development, Yoga - Health & Fitness).
    • Note: Not all Topic-Category combinations will have a Best Seller, only those with sufficient demand.

    Highest Rated - First launched January 2018. Currently rolled out to users in all languages; however, only English, French, German, Japanese, and Portuguese courses are eligible to receive badge at this time.

    highest_rated_clp.png

    The Highest Rated badge calls out to students that this particular course has the highest rating amongst a pool of similar courses.

    highest_rated.png

    Contributing factors:

    • Course with highest course rating within a particular Topic-Category combination (e.g., Python - Development, Python - Business, Yoga - Personal Development, Yoga - Health & Fitness)
    • Course has minimum of 10 ratings

    Note: We do factor in a “rating confidence” metric when determining which course has the highest course rating within a particular Topic-Category combination. In other words, a course with a 4.8 course rating and 1,000 reviews will probably earn the highest rated badge over a course in the same Topic-Category with a 4.9 course rating and only 10 reviews.

    Hot & New - First launched January 2018. Currently rolled out to users in all languages and across courses in all languages.

    hot___new_clp.pngThe Hot and New badge calls out to students that this particular course is one of the most purchased amongst a pool of similar new courses.

    hot___new.png

    Contributing factors:

    • Course published in last 60 days
    • Course in top percentile of Category’s historical new course revenue

    New - First launched August 2017. Currently rolled out to users in all languages and across courses in all languages.

    new_clp.png

    The New badge calls out to students that this particular course is new to Udemy and should contain the most up to date information on its topic.

    new.png

    Contributing factors:

    • Course published in last 60 days
    • Free and Paid courses

    Top-Responding Instructor - First launched September, 2017. Testing currently paused.

    top_responding_instructor_profile.pngThe “Top-Responding Instructor” badge calls out to students that this particular course has an extremely responsive instructor.

    top_responding_instructor.png

    Contributing factors:

    • Respond to 90% of students questions within 24 hours
    • Course needs to have at least 10 questions over last 90 days

    Highly Rated by Beginners - First launched April, 2018. Currently being tested on users with English, German, Portuguese, French, and Japanese language preferences. Courses in all languages are eligible to receive designation.

    beginners_rated_2.png

    The Highly Rated by Beginners designation is currently in experimentation, and calls out to students that this particular course is highly rated by students, who identify themselves as beginners.

    beginners_rated_1.png

    beginners_rated_3.png

    Contributing factors:

    • Course with a high course rating (by students who identify themselves as a beginner) within a particular Topic-Category combination (e.g., Python - Development, Python - Business, Yoga - Personal Development, Yoga - Health & Fitness)
    • Course has minimum of 10 ratings
    • Course is not labeled as Intermediate or Advanced level.
    Read Article
  • Messaging Students

    Instructors can use the messaging tool to send a private message to any student enrolled in your course, or to respond to a direct message a student has sent you. When a message is sent, the student will receive an email, and a notification will appear on their Udemy profile.

    Accessing the Messaging Tool

    To access the messaging tool for your account, please follow the steps below:

    1. Move your cursor to your account photo at the top right hand of the page
    2. Click on My Messages from the drop down menu

    You will be directed to the Messages page, where you can read any messages you’ve received, or compose new messages you wish to send.

    messages.png

    How to Send a Private Message

    If you wish to send a student a private message, then please follow the steps below:

    1. Navigate to the Messages page
    2. Click Compose on the left hand side
    3. Enter the student’s name in the box under New Message (the tool will automatically search for matching names as you type)
    4. Type your message and click Send

    compose_messages.png

    Searching Through Your Messages

    On the Messages page you can search through your messages by using the filter tool, which is posted to the right of Compose. You can prioritize specific groups of messages by selecting All Messages, Unread or Important.

    You can also search through your messages by typing the student’s name in the search tool posted below Compose.

    message_filter.png

    How to Respond to a Message

    When you receive a direct message from a student you will receive a notification email, and a notification will also appear in your account’s dropdown menu (as depicted in the image at the top).

    To respond to the message, please follow the steps below:

    1. Navigate to the Messages page
    2. Click on the message on the left hand side of the page
    3. Type your message and click Send

    Marking a Message as Important

    You can mark a particular message as important so you can locate it more easily moving forward. To do so, just click the star that appears to the left of the student’s name in either the message itself, or in your message queue on the left hand side of your Messages page.

    You can also mark the message as important by clicking on the message options ellipses that appears to the right of the student’s name.

    mark_message_as_important.png

    Once the message has been marked as important, the star icon will turn gold, and the message will be searchable using the Important filter (see below). To unmark a message as important, simply click on the gold star again, or select Mark as Unimportant in the message’s options menu.

    Marking a Message as Unread

    If after reading a message you wish to mark it as unread, please do the following:

    1. Click on the message options ellipses to the right of the student’s name,
    2. Select Mark as Unread

    message_marks.png

    Blocking a Message or Reporting Abuse

    If you need to block future messages from a particular student, then select Block from the message options. Please note that if you send that student a message, however, then the message thread will be unblocked.

    If you believe the message violates Udemy’s Terms of Service or Community Guidelines, then click Report Abuse, and the message will be flagged for review by our staff. For more on Trust & Safety at Udemy please click here.

    For information on our rules and guidelines regarding direct messaging, please refer to this article.

    Read Article
  • Course Analytics

    Course analytics visualizes data about course conversions and student engagement. To view the Conversion Analytics for your course, head to the Course Roadmap, and then click on Analytics on the left hand side. Next, click on the Conversion tab on the right.

    course_analytics.jpg

    Conversion Analytics

    Under the Conversion Analytics tab, you'll see a graph showing the number of page visits by traffic source. Use this information to optimize your sales funnel. Are most of your students coming from Facebook? Think about the tactics you're using there, and incorporate them into your marketing strategies on other sites. With Conversion Analytics, you can see the number of new students in your course, broken down by month. For those instructors who are doing monthly marketing strategies, this is an awesome way of tracking what works and what doesn't.

    Note: The data for conversion analytics is refreshed daily. You may notice some discrepancies in the data while it's waiting for the next refresh.

    Engagement Analytics

    See how your students are engaging with course material.

    You'll see the ratings left on your course compared to other courses in the same subcategory, the average minutes of course content consumed in your course versus other courses in the same category, in addition to student feedback.

    Please note: if a student manually marks a lecture as complete, without watching the video or completing the activity, then no lecture engagement data will be recorded.

    engagement.jpg
    Want to learn some promotional tactics to get that number of new students up month-over-month? Check out our Round-Up of Instructor Promotion Tactics to stay in the loop!

    Read Article
  • Tracking Course Conversions With Google Analytics

    With Instructor Analytics on its way in the summer of 2018, we’ll be phasing out the Google Analytics feature in the coming months, for instructor accounts that previously utilized the tool. Instructors who did not use the Google Analytics feature previously, however, no longer have access to this Third-Party integration option.

    Instructors who have used the Google Analytics feature before can continue to integrate Google Analytics Tracking IDs into their courses, and courses with existing Google Analytics Tracking IDs will be able to use them until Instructor Analytics is launched.

    Instructor Analytics will provide important data about your students and courses, and we’re confident it will provide a more useful and personalized experience than our existing Third-Party Integration tools. Instructor Analytics will become available shortly after Udemy LIVE (July 27-29).

    Linking Google Analytics with your Udemy courses can provide you with extensive and varied data, regarding the traffic your course is receiving. For example, Google Analytics can be set up to track how many visits your course landing page is receiving, or how many students are clicking through to the course’s checkout page.

    This article will help you set up a Google Analytics account and integrate it with your courses on Udemy.

    If you would like to learn more about Udemy’s student engagement analytics, please review this support article.

    How to Create a Google Analytics Tracking ID

    In order to track your course traffic via Google Analytics, you will need to create a Google Analytics Tracking ID for it. To do so, please follow the steps below:

    1. From your browser, navigate to Google Analytics. You can use an existing Gmail account to create the Google Analytics account, or you can create a new one.
    2. Use the name of your course as the Website Name, and the course landing page URL as the Web Site URL e.g., https://www.udemy.com/never-stop-learning. Fill in the rest of the form and click Get Tracking ID at the bottom of the page.

    Google_Analytics.png

    tracking_id.png

    How to Integrate Your Tracking ID With Your Course

    Once you’ve created your Google Analytics ID you can integrate it with your course by following the steps below:

    1. Copy the Tracking ID and return to the Course Management page on Udemy
    2. Click Course Settings on the right hand side
    3. Scroll down to the Third Party Integration section
    4. Paste the ID number into the Google Analytics Tracking ID box and click Save.

    third_party.png

    Once you have integrated the tracking ID with your course, you will be able to monitor the web traffic the course URL you entered receives in your Google Analytics account.  To review the traffic, simply return to the Home page of your Google Analytics account.

    Please note that it may take some time before the course URL receives clicks, and this traffic is reflected in your Google Analytics account.

    How to Create Google Analytic Goals for Your Course

    You can also monitor traffic to specific pages for your course, by creating conversion goals in your Google Analytics account. For example, you could create a goal which tracks clicks to your course’s checkout page on the Udemy marketplace, or to the course dashboard.

    Below is a list of the web page URLs that you can enter for a goal conversion, and track the traffic for a specific page.

    Udemy Course Page Destination Web Page URL
    Course Landing Page /{course-title}/
    Successful Payment Page /cart/success/
    Course Taking Page /{course-title}/course-dashboard
    Lecture Page  /{course-title}/course-taking/lecture/{lecture-id}

     

    To create a Goal for your course, please follow the steps below:

    1. Navigate to your Google Analytics Account and click on the Admin gear icon at the bottom left of the page

    2. Click Goals on the left hand side, and then the New Goal icon

    Screen_Shot_2017-11-14_at_3.53.56_PM.png

    3. In the Goal setup options, click Custom and then Continue

    4. Enter a description for the goal and then click Destination

    5. In the Destination slot, under Goal Details, enter the conversion Web Page URL you wish to monitor (see above). Make sure the Equals to option is selected on the left

    goal_url.png

    6. Click Save

    How to Review Goal Conversions

    To review conversions (traffic) for the goal moving forward follow the steps below:

    1. Return to your Google Analytics Account and click on Conversions on the left hand side of the page
    2. Click Goals and then Overview. You can filter through goal completions on this page by the hour, day, week and month.

    If you have any additional questions on how to setup your Google Analytics account, please click here.

    Read Article